{"id":14344,"date":"2015-02-15T00:32:10","date_gmt":"2015-02-15T00:32:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14344"},"modified":"2025-09-05T17:21:39","modified_gmt":"2025-09-05T21:21:39","slug":"etude-de-marche-sur-les-medias-de-divertissement","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/expertise\/industries\/entertainment-media-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 sur le divertissement et les m\u00e9dias"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur le divertissement et les m\u00e9dias<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The Entertainment and Media industries are rapidly changing.\u00a0 With the rise of digital media, social media, streaming content, and changing customer tastes, the need for cutting-edge insight is profound.<\/h2>\n\n\n\n

Les \u00e9tudes de march\u00e9 sur le divertissement et les m\u00e9dias donnent un aper\u00e7u du comportement en ligne, des pr\u00e9f\u00e9rences en mati\u00e8re de contenu et des habitudes t\u00e9l\u00e9visuelles.<\/p>\n\n\n\n

One of the biggest challenges is how to monetize the consumption of digital media.<\/p>\n\n\n\n

Nous travaillons avec nos clients pour r\u00e9pondre \u00e0 leurs priorit\u00e9s et besoins strat\u00e9giques.<\/p>\n\n\n\n

    \n
  • M\u00e9dias en streaming<\/li>\n\n\n\n
  • R\u00e9seaux sociaux<\/li>\n\n\n\n
  • Diffusion t\u00e9l\u00e9vis\u00e9e<\/li>\n\n\n\n
  • Tests publicitaires<\/li>\n\n\n\n
  • Comportement en ligne des consommateurs<\/li>\n\n\n\n
  • \u00c9tude de march\u00e9 du mill\u00e9naire<\/li>\n\n\n\n
  • Services de diffusion de musique en continu<\/li>\n\n\n\n
  • Tests d'utilisabilit\u00e9 du site Web<\/li>\n\n\n\n
  • Recherche de d\u00e9cideurs<\/li>\n<\/ul>\n\n\n\n

    L'essor des m\u00e9dias mondiaux<\/h2>\n\n\n\n
    \"\u00c9tudes<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Historically, the U.S. has been the largest market for entertainment-related businesses. However, China is closing the gap fast. It has become imperative to understand the industry from a global standpoint. SIS International Research has assisted many entertainment and media companies in determining international market trends and in bridging cultural gaps that could hinder global marketing efforts. Our clients include radio stations, non-digital media outlets, animation houses, major film companies, television networks, media streaming services, music companies, media distributors, and many others.<\/p>\n\n\n\n

    Les m\u00e9dias num\u00e9riques et le streaming en ligne connaissent \u00e9galement une croissance rapide. Nous travaillons avec des soci\u00e9t\u00e9s de m\u00e9dias num\u00e9riques et fournissons des recherches sur les opportunit\u00e9s de march\u00e9, l'analyse concurrentielle, la convivialit\u00e9 et le lancement de nouveaux produits.<\/p>\n\n\n\n

    M\u00e9thodes d'\u00e9tude de march\u00e9<\/h2>\n\n\n\n

    Des enqu\u00eates approfondies aupr\u00e8s des consommateurs et des entretiens avec d'\u00e9minents leaders d'opinion fournissent des informations et des donn\u00e9es qui seraient autrement impossibles \u00e0 obtenir. Les \u00e9tudes de march\u00e9 de SIS r\u00e9v\u00e8lent des informations critiques qui donnent \u00e0 nos clients un avantage concurrentiel sur le march\u00e9. Nous menons des groupes de discussion, des enqu\u00eates quantitatives en ligne, des \u00e9tudes de programmation, des entretiens t\u00e9l\u00e9phoniques et des interceptions de clients pour aider nos clients \u00e0 mieux comprendre l'\u00e9tat d'esprit des consommateurs qu'ils souhaitent le plus atteindre sur les march\u00e9s qu'ils souhaitent le plus conqu\u00e9rir. Laissez-nous mettre \u00e0 votre service nos plus de 40 ann\u00e9es d'exp\u00e9rience en mati\u00e8re d'\u00e9tudes de march\u00e9 m\u00e9diatique.<\/p>\n\n\n\n

    <\/h2>","protected":false},"excerpt":{"rendered":"

    Le divertissement et les m\u00e9dias \u00e9voluent rapidement. D\u00e9couvrez comment nous aidons nos clients \u00e0 acqu\u00e9rir un avantage concurrentiel gr\u00e2ce aux \u00e9tudes de march\u00e9 sur le divertissement et les m\u00e9dias.<\/p>","protected":false},"author":1,"featured_media":63346,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14344","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=14344"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14344\/revisions"}],"predecessor-version":[{"id":67082,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14344\/revisions\/67082"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63346"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=14344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}