{"id":14255,"date":"2015-02-12T23:50:39","date_gmt":"2015-02-12T23:50:39","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14255"},"modified":"2026-03-13T00:57:10","modified_gmt":"2026-03-13T04:57:10","slug":"recherche-sur-les-biens-de-consommation-emballes","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/consumer-market-research-page\/recherche-sur-les-biens-de-consommation-emballes\/","title":{"rendered":"Recherche sur les biens de consommation emball\u00e9s"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Recherche sur les biens de consommation emball\u00e9s<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-045c103c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-045c103c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Packaged goods (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"p1\">Some people obsess about the products they buy, sometimes unaware that it was the packaging that tipped the scales in their decision to purchase \u2013&nbsp;and that\u2019s why the best packaging firms (and the ones that intend to be) consult regularly with SIS International Research for expert consumer packaged goods research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">What Is Consumer Packaged Goods Research?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">La recherche sur les biens de consommation emball\u00e9s (CPG) est essentielle pour que les entreprises de ce secteur restent comp\u00e9titives, innovantes et align\u00e9es sur les besoins et les pr\u00e9f\u00e9rences des consommateurs. Il fournit des informations cruciales sur le comportement des consommateurs, les tendances du march\u00e9, les technologies \u00e9mergentes et les strat\u00e9gies concurrentielles. <\/span><\/p>\n\n\n\n<p>&#8230; And our unparalleled primary and <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/recherche-secondaire\/\"   title=\"\u00c9tude de march\u00e9 secondaire\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"813\">secondary market research<\/a> teams can provide the insight to make tactical decision-making easier. With accurate data and market analysis, each link in the supply chain is strengthened. Our competitive intelligence services open windows into the winning ways of business adversaries, while our knowledge of international markets and people bridges difficult cultural divides.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comprendre la recherche sur les biens de consommation emball\u00e9s<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">La recherche sur les biens de consommation emball\u00e9s \u00e9tudie les produits que les consommateurs utilisent et remplacent fr\u00e9quemment. Cette recherche est fondamentale car elle fournit un aper\u00e7u des pr\u00e9f\u00e9rences des consommateurs, des habitudes d\u2019achat, des tendances du march\u00e9 et des paysages concurrentiels.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The primary focus of consumer packaged goods research is understanding the consumer&#8217;s interaction with these products. This includes studying how consumers discover, choose, use, and dispose of these goods.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Diverses m\u00e9thodes de recherche sont utilis\u00e9es dans la recherche sur les biens de consommation emball\u00e9s, notamment des m\u00e9thodes quantitatives telles que des enqu\u00eates et des exp\u00e9riences, et des m\u00e9thodes qualitatives telles que des groupes de discussion et des entretiens approfondis.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-trempettes\/\" title=\"\u00c9tude de march\u00e9 sur les sauces \u00e0 trempette\"  data-wpil-monitor-id=\"5760\">research also involves analyzing market<\/a> trends. It helps businesses stay informed about the latest market developments, consumer preferences, and emerging trends.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Un autre aspect essentiel de la recherche sur les biens de consommation emball\u00e9s est l\u2019analyse concurrentielle. Cela implique d&#039;\u00e9tudier les produits, les strat\u00e9gies marketing et les performances du march\u00e9 des concurrents. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is Consumer Packaging So Critical?<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2acee77d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2acee77d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Juice 3\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u2019emballage est une tactique marketing essentielle. Les entreprises utilisent les emballages pour embellir les marchandises afin d&#039;attirer le consommateur. La cr\u00e9ation d&#039;emballages attrayants et convaincants intrigue les nouveaux acheteurs.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many companies conduct extensive research on designs and color schemes for product packaging. These companies need to know the types of packaging most attractive to the intended consumer. Why do they go to such lengths? Product packaging is often what entices the consumer to take a look at the product. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketers need to look at the quality of materials. They also need to look at shipping methods to get value for their money. Another consideration is brand reinforcement. The design features used on a company&#8217;s packaging are a principal part of its brand identity. It uses packaging to communicate that identity to its target audience. Ease of use is another critical factor. A package that is easy for consumers to carry, use, or store will perform better than one that is hard to manage.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So&#8230; What Are the Benefits of Consumer Packaged Goods Research?<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-19f1066a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-19f1066a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Packaged goods (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La recherche sur les biens de consommation emball\u00e9s offre plusieurs avantages aux entreprises de ce secteur. Ces avantages sont cruciaux pour guider les entreprises \u00e0 travers les complexit\u00e9s du march\u00e9 et leur permettre de prendre des d\u00e9cisions strat\u00e9giques \u00e9clair\u00e9es.<\/span><\/p>\n\n\n\n<p><b>\u2022 Meilleure compr\u00e9hension des besoins et des pr\u00e9f\u00e9rences des consommateurs\u00a0: <\/b>Il<span style=\"font-weight: 400;\">&nbsp;aide les entreprises \u00e0 comprendre ce qui motive les choix des consommateurs, leurs habitudes de vie et comment ces facteurs influencent leurs d\u00e9cisions d&#039;achat.<\/span><\/p>\n\n\n\n<p><b>\u2022 Informed Product Development: Consumer packaged goods research&nbsp;can reveal gaps in the <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-forestier\/\" title=\"\u00c9tude de march\u00e9 forestier\"  data-wpil-monitor-id=\"5791\">market<\/a>, emerging trends, and consumer feedback on existing products, guiding businesses in developing new products or improving existing ones to better suit consumer needs.<\/span><\/p>\n\n\n\n<p><b>\u2022 Avantage comp\u00e9titif: <\/b><span style=\"font-weight: 400;\">En comprenant mieux le march\u00e9 et les comportements des consommateurs, les entreprises peuvent d\u00e9velopper des strat\u00e9gies uniques qui les distinguent de leurs concurrents. Cela peut impliquer des conceptions de produits innovantes, des campagnes marketing cibl\u00e9es ou des propositions de vente uniques bas\u00e9es sur une connaissance approfondie des consommateurs.<\/span><\/p>\n\n\n\n<p><b>\u2022 Meilleures pr\u00e9visions et pr\u00e9visions de tendances\u00a0: <\/b><span style=\"font-weight: 400;\">Un autre avantage important est la capacit\u00e9 de pr\u00e9voir les tendances du march\u00e9 et les comportements des consommateurs. Cet aspect pr\u00e9dictif de la recherche sur les biens de consommation emball\u00e9s permet aux entreprises de garder une longueur d\u2019avance, de se pr\u00e9parer aux changements futurs du march\u00e9 et d\u2019ajuster leurs strat\u00e9gies en cons\u00e9quence.<\/span><\/p>\n\n\n\n<p><b>\u2022 D\u00e9cisions commerciales rentables\u00a0: <\/b><span style=\"font-weight: 400;\">Consumer packaged goods research supports cost-effective decision-making. Providing a clear understanding of the market helps businesses allocate resources more efficiently, avoiding investments in unprofitable areas and focusing on strategies that yield the highest return on investment.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9thodes d&#039;\u00e9tude de march\u00e9<\/h2>\n\n\n\n<p>Les m\u00e9thodes de recherche efficaces pour mieux comprendre les biens de consommation emball\u00e9s comprennent\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Groupes de discussion<\/li>\n\n\n\n<li>Entretiens avec les consommateurs<\/li>\n\n\n\n<li>Ethnographie<\/li>\n\n\n\n<li>Communaut\u00e9s en ligne<\/li>\n\n\n\n<li>Enqu\u00eates<\/li>\n\n\n\n<li>Audits de magasin<\/li>\n\n\n\n<li>Communaut\u00e9s en ligne<\/li>\n\n\n\n<li>Recherche sensorielle<\/li>\n\n\n\n<li>Suivi de l&#039;oeil<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acteurs cl\u00e9s du march\u00e9 des biens de consommation emball\u00e9s<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The consumer packaged goods market is competitive, with several key players leading the industry. These companies have established themselves through innovative product offerings, strong brand identities, and extensive market reach. Let&#8217;s explore some of the notable brands in this sector.<\/span><\/p>\n\n\n\n<p><b>\u2022 Procter &amp; Gamble: <\/b><span style=\"font-weight: 400;\">Procter &amp; Gamble (P&amp;G) est une puissance dans ce secteur. Avec un vaste portefeuille de marques dans diverses cat\u00e9gories telles que les d\u00e9tergents \u00e0 lessive, les couches et les produits de soins personnels, P&amp;G a \u00e9tabli une forte pr\u00e9sence mondiale.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022Unilever\u00a0: <\/b><span style=\"font-weight: 400;\">Unilever is another major player known for its extensive range of products, including food and beverages, cleaning agents, and personal care products. With popular brands like Dove, Lipton, and Axe, Unilever significantly impacts consumer preferences and market trends worldwide.<\/span><\/p>\n\n\n\n<p><b>\u2022 Nestl\u00e9\u00a0: <\/b><span style=\"font-weight: 400;\">Nestl\u00e9, primarily recognized for its food and beverage products, is a leading name in the CPG market. With brands like Nescaf\u00e9, KitKat, and Maggi, Nestl\u00e9 has a diverse product range caters to various consumer needs and tastes globally.<\/span><\/p>\n\n\n\n<p><b>\u2022PepsiCo\u00a0: <\/b><span style=\"font-weight: 400;\">PepsiCo is not just about beverages; it\u2019s also a significant player in the snack food sector. With brands like Pepsi, Lay&#8217;s, and Quaker, PepsiCo has a strong market presence and is known for its innovative marketing strategies and product development.<\/span><\/p>\n\n\n\n<p><b>\u2022 Johnson &amp; Johnson: <\/b><span style=\"font-weight: 400;\">Johnson &amp; Johnson is a prominent name, especially in the CPG market&#8217;s healthcare and personal care segments. With products ranging from baby care to medical devices, brands like Neutrogena, Band-Aid, and Tylenol have cemented their place in consumers&#8217; daily lives.<\/span><\/p>\n\n\n\n<p><b>\u2022 Soci\u00e9t\u00e9 Coca-Cola\u00a0: <\/b><span style=\"font-weight: 400;\">La soci\u00e9t\u00e9 Coca-Cola, bien que c\u00e9l\u00e8bre pour sa boisson phare Coca-Cola, propose une large gamme de boissons gazeuses, d&#039;eau et de jus. C&#039;est un acteur dominant dans le secteur des boissons du march\u00e9 CPG, connu pour sa marque embl\u00e9matique et sa port\u00e9e mondiale.<\/span><\/p>\n\n\n\n<p><b>\u2022 Kellogg\u00a0: <\/b>Kellogg\u2019s is a key player in the breakfast cereal and <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-des-snacks\/\" title=\"\u00c9tude de march\u00e9 sur les collations\"  data-wpil-monitor-id=\"6443\">snack food market<\/a>. With brands like Corn Flakes, Frosted Flakes, and Pringles, Kellogg\u2019s has a strong market presence and is known for its commitment to nutrition and quality.<\/span><\/p>\n\n\n\n<p><b>\u2022 Colgate-Palmolive\u00a0: <\/b><span style=\"font-weight: 400;\">Colgate-Palmolive stands out in the personal care and household cleaning market. With its flagship brand Colgate leading the oral care segment and other brands like Palmolive and Ajax, the company significantly influences daily consumer routines.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quand effectuer une recherche sur les biens de consommation emball\u00e9s<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Determining the right time to conduct consumer packaged goods research is crucial for businesses seeking to stay ahead in a competitive market. This <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">recherche<\/a> should be an ongoing process, but there are specific instances where its importance is critical.<\/span><\/p>\n\n\n\n<p><b>\u2022 Lors du repositionnement de la marque\u00a0: <\/b><span style=\"font-weight: 400;\">When a company considers re-positioning its brand, consumer packaged goods research is essential. This research can help understand how the brand is currently perceived, identify the desired brand position, and develop strategies to bridge this gap.<\/span><\/p>\n\n\n\n<p><b>\u2022 Apr\u00e8s avoir \u00e9t\u00e9 t\u00e9moin d&#039;une baisse des ventes\u00a0: <\/b><span style=\"font-weight: 400;\">Si une entreprise conna\u00eet une baisse de ses ventes ou de sa part de march\u00e9, il est essentiel de mener des recherches sur les biens de consommation emball\u00e9s pour en comprendre les causes sous-jacentes. Cette recherche peut r\u00e9v\u00e9ler si le d\u00e9clin est d\u00fb \u00e0 un changement dans les pr\u00e9f\u00e9rences des consommateurs, \u00e0 une concurrence accrue ou \u00e0 d\u2019autres facteurs.<\/span><\/p>\n\n\n\n<p><b>\u2022 Lors de l&#039;exploration de nouveaux march\u00e9s\u00a0: <\/b>Exploring new markets or demographics is another instance where <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-asie\/etude-de-marche-au-nepal\/\" title=\"\u00c9tude de march\u00e9 au N\u00e9pal\" data-wpil-monitor-id=\"5403\">consumer packaged<\/a> goods research is vital. This research can provide insights into the viability of the new market, consumer needs, and how to effectively reach and appeal to this new audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><b>\u2022 Pour une am\u00e9lioration continue des produits\u00a0: <\/b>La recherche continue sur les biens de consommation emball\u00e9s est essentielle \u00e0 l\u2019am\u00e9lioration continue des produits. Garder le pouls des commentaires des consommateurs et des tendances du march\u00e9 permet aux entreprises d&#039;apporter des am\u00e9liorations progressives \u00e0 leurs produits, garantissant ainsi qu&#039;ils restent comp\u00e9titifs et attrayants pour les consommateurs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u2019essor des tendances en mati\u00e8re d\u2019emballage de consommation<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Les entreprises peuvent profiter de tendances telles que l\u2019impression 3D pour cr\u00e9er des emballages \u00e0 la demande. Cette tendance permet aux marques de proposer \u00e0 leurs clients des packagings personnalis\u00e9s. Cela permet \u00e9galement aux entreprises de d\u00e9ployer de nouveaux emballages en r\u00e9ponse \u00e0 des \u00e9v\u00e9nements sp\u00e9ciaux. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pressure from lobby groups and the media also forces many brands to go plastic-free. Consumers also push brands to use 100 percent sustainable packaging. The challenge for marketers begins with defining which new material is best to use. This definition can be complex, given the oft-changing tide of public opinion. Changing packaging from a can to a pouch also takes time. Such a transition calls for a brand-new production line. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Le sachet en plastique reste l\u2019une des options d\u2019emballage les plus rentables disponibles. Un autre choix populaire \u00e0 faible co\u00fbt sont les bo\u00eetes en carton, faciles \u00e0 personnaliser. De nombreuses entreprises optent \u00e9galement pour des sacs en papier. De cette fa\u00e7on, elles se pr\u00e9sentent comme des entreprises respectueuses de l\u2019environnement. &nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Opportunit\u00e9s de recherche sur les biens de consommation emball\u00e9s<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-62a9cf84\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-62a9cf84\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Food packaging (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/intelligence-de-lemballage\/\" title=\"Consumer Packaging Strategy Solutions\" data-wpil-monitor-id=\"6749\">Recherche sur les biens de consommation emball\u00e9s<\/a> offers numerous opportunities for businesses to enhance their strategies, innovate their product offerings, and strengthen their market position. Let&#8217;s explore some of the key opportunities that this research provides.<\/span><\/p>\n\n\n\n<p><b>\u2022 Identifier les tendances des march\u00e9s \u00e9mergents\u00a0: <\/b><a href=\"https:\/\/www.sisinternational.com\/fr\/les-nouvelles-tendances-danalyse-des-consommateurs-americains-auxquelles-nous-sommes-confrontes-les-detaillants\/\" title=\"La nouvelle analyse des consommateurs am\u00e9ricains\u00a0: tendances auxquelles sont confront\u00e9s les d\u00e9taillants am\u00e9ricains\" data-wpil-monitor-id=\"2716\">Recherche sur les biens de consommation emball\u00e9s<\/a> enables businesses to identify emerging market trends early on. This foresight is crucial for staying ahead of the curve and capitalizing on new market opportunities before competitors.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Am\u00e9liorer l&#039;innovation des produits\u00a0: <\/b><span style=\"font-weight: 400;\">Understanding consumer needs and preferences allows for developing new products or improvements to existing ones that more closely align with consumers&#8217; wants, leading to increased customer satisfaction and loyalty.<\/span><\/p>\n\n\n\n<p><b>\u2022 Optimisation des strat\u00e9gies marketing\u00a0: <\/b><span style=\"font-weight: 400;\">En comprenant le comportement et les pr\u00e9f\u00e9rences des consommateurs, les entreprises peuvent cr\u00e9er des campagnes marketing cibl\u00e9es qui trouvent un \u00e9cho plus efficace aupr\u00e8s de leur public, conduisant \u00e0 un meilleur engagement et \u00e0 des taux de conversion plus \u00e9lev\u00e9s.<\/span><\/p>\n\n\n\n<p><b>\u2022 Expansion sur de nouveaux march\u00e9s\u00a0: <\/b><span style=\"font-weight: 400;\">Il fournit des informations sur les comportements et les pr\u00e9f\u00e9rences des consommateurs sur ces nouveaux march\u00e9s, aidant ainsi les entreprises \u00e0 adapter leur approche et leurs offres pour r\u00e9pondre aux besoins sp\u00e9cifiques de ces diff\u00e9rents segments de consommateurs.<\/span><\/p>\n\n\n\n<p><b>\u2022 Renforcer la fid\u00e9lit\u00e9 \u00e0 la marque\u00a0: <\/b><span style=\"font-weight: 400;\">Comprendre les perceptions et les attitudes des consommateurs gr\u00e2ce \u00e0 la recherche sur les produits de consommation emball\u00e9s peut aider les entreprises \u00e0 renforcer leur fid\u00e9lit\u00e9 \u00e0 leur marque.<\/span><\/p>\n\n\n\n<p><b>\u2022 Informing Pricing <a href=\"https:\/\/www.sisinternational.com\/fr\/plusieurs-groupes-dinfluenceurs-indirects-dans-les-achats-des-consommateurs\/\" title=\"Plusieurs influenceurs dans les achats des consommateurs\" data-wpil-monitor-id=\"7370\">strategies<\/a>: <\/b>La recherche sur les biens de consommation emball\u00e9s fournit des donn\u00e9es essentielles pour des strat\u00e9gies de tarification \u00e9clair\u00e9es. Comprendre la sensibilit\u00e9 aux prix des diff\u00e9rents groupes de consommateurs et segments de march\u00e9 permet aux entreprises de fixer des prix qui maximisent les ventes et la rentabilit\u00e9 tout en restant comp\u00e9titives.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment la recherche qualitative aide-t-elle \u00e0 la conception d\u2019emballages ?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">New product concept testing is a qualitative research method. It helps marketers by determining the reactions of individuals to alternative packaging designs. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Usability testing is another method that helps. This method compiles user observations on design features. It assists marketers by outlining the features that are easy or difficult to use. Qualitative <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/etude-de-marche-dans-les-caraibes\/etude-de-marche-a-saint-vincent-et-les-grenadines\/\" title=\"Etude de march\u00e9 \u00e0 Saint-Vincent-et-les Grenadines\" data-wpil-monitor-id=\"5840\">research can also help marketers<\/a> to use packaging to improve brand perception.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment la recherche quantitative est-elle utile ?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The spoken response to the question \u201cDo you like this product?\u201d may not always be the real answer. Respondents may give distorted responses because of cognitive biases. The solution is eye tracking. This metric helps marketers to understand a consumer\u2019s experience better. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Surveys are another quantitative method that is valuable in measuring how the proposed packaging design works. They also help marketers to determine whether the new model is ready for market entry.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment la recherche strat\u00e9gique aide-t-elle ?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In-depth competitive analysis is indispensable to any organization. Another valuable tool is a Market Opportunity assessment. This engagement identifies requirements and barriers to entry into the market. Companies also need to research market sizing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This tool helps firms to distinguish between the addressable and the available market. The addressable market is the total revenue opportunity for a product or service. The available market is a section of the addressable market for which a company can compete.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another vital element of strategy research is industry tracking. The strategic monitoring of consumer observations, responsiveness, and behavior delivers crucial marketing intelligence. This intelligence helps guide companies through the chaotic, rapid changes in the marketplace. It also leads them through disruptions in technology and distribution channels. Strategic tracking answers essential questions such as how brand awareness is trending. This method enables companies to better compete in the market.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>En savoir plus sur la recherche sur les biens de consommation emball\u00e9s et sur la fa\u00e7on d'augmenter les profits et les performances de l'entreprise.<\/p>","protected":false},"author":1,"featured_media":67288,"parent":84529,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14255","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=14255"}],"version-history":[{"count":21,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14255\/revisions"}],"predecessor-version":[{"id":81014,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14255\/revisions\/81014"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/84529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/67288"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=14255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}