{"id":14253,"date":"2025-06-10T17:17:25","date_gmt":"2025-06-10T21:17:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14253"},"modified":"2026-01-27T16:37:04","modified_gmt":"2026-01-27T21:37:04","slug":"etude-de-marche-de-consommation","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-de-consommation\/","title":{"rendered":"Consumer Market Research Services for Smarter Business Decisions"},"content":{"rendered":"<p><\/p>\n\n\n\n<div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading alignwide has-text-align-center\" id=\"consumer-market-research-services-for-smarter-business-decisions\">Consumer Market Research Services for Smarter Business Decisions<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-37f8c2b7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-37f8c2b7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Customer shopping (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n<div class=\"gb-container gb-container-84bb0c7a\">\n<div class=\"gb-container gb-container-2a916115\">\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-23f688ad0c491e6a6f3651ae63809040\"><strong>With consumer market research, you can figure out the latest market trends and adapt your company\u2019s products to meet your audience\u2019s needs.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>You can\u2019t make your business stand out and thrive using dry data sets.<\/p>\n\n\n\n<p>No.<\/p>\n\n\n\n<p><strong>What you need is accurate market research reports that will help the relevant stakeholders make informed decisions<\/strong>. Only this way can you fulfill consumer expectations and demands.<\/p>\n\n\n\n<p>Collaborating with SIS International allows your company to enjoy our data-driven <a href=\"https:\/\/www.sisinternational.com\/fr\/services-de-recherche-sur-la-segmentation-du-marche\/\" title=\"Services de recherche sur la segmentation du march\u00e9\"  data-wpil-monitor-id=\"2491\">consumer market research services<\/a> and valuable insights. It will help your business grow, adapt, and maximize its revenue in the long term.<\/p>\n\n\n\n<p>&#8230; But before that, let\u2019s see what <a href=\"https:\/\/www.sisinternational.com\/fr\/la-base-neurobiologique-du-choix-du-consommateur\/\" title=\"\u00c9tude de march\u00e9 sur le neuromarketing grand public\"  data-wpil-monitor-id=\"2662\">\u00e9tude de march\u00e9 de consommation<\/a> actually is.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-background-color has-text-color has-background has-link-color wp-elements-0759dd61ea413d46982f96f604f3e5dc is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.93%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46.97%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-6ea9640557a35cbb56484eae1c1553ae\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-consumer-market-research\">Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 de consommation ?<\/a><\/li><li class=\"\"><a href=\"#why-is-consumer-market-research-important-for-modern-businesses\">Why is Consumer Market Research Important for Modern Businesses?<\/a><\/li><li class=\"\"><a href=\"#who-needs-consumer-market-research-solutions\">Who Needs Consumer Market Research Solutions?<\/a><\/li><li class=\"\"><a href=\"#what-can-businesses-expect-from-sis-internationals-consumer-market-research-services\">What Can Businesses Expect from SIS International\u2019s Consumer Market Research Services?<\/a><\/li><li class=\"\"><a href=\"#how-do-we-collect-data-to-deliver-accurate-consumer-market-research-reports-and-insights\">How Do We Collect Data to Deliver Accurate Consumer Market Research Reports and Insights?<\/a><\/li><li class=\"\"><a href=\"#how-we-help-businesses-make-consumer-centric-data-driven-decisions\">How We Help Businesses Make Consumer-centric, Data-driven Decisions<\/a><\/li><li class=\"\"><a href=\"#the-industries-our-market-research-services-cover\">The Industries Our Market Research Services Cover<\/a><\/li><li class=\"\"><a href=\"#inside-the-consumer-market-research-toolbox\">Inside the Consumer Market Research Toolbox<\/a><\/li><li class=\"\"><a href=\"#frequently-asked-questions-fa-qs\">Frequently Asked Questions (FAQs)<\/a><\/li><li class=\"\"><a href=\"#about-sis-international\">\u00c0 propos de SIS International<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:34.09%\">\n<p><strong>\u2705 Listen to this PODCAST EPISODE here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Consumer market research\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1izN28EdqsMpQYNukLBjlM?si=2b6580b919554b65&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-consumer-market-research\"><strong>Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 de consommation ?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/recruter-et-retenir-les-millennials-sur-le-lieu-de-travail\/\" title=\"\u00c9tude de march\u00e9 sur les employ\u00e9s du mill\u00e9naire\"  data-wpil-monitor-id=\"2732\">Consumer market research<\/a> aims to analyze companies\u2019 target consumers. It\u2019s the art and science of understanding consumers\u2019 preferences, motivations, behaviors, and buying patterns. This research often employs qualitative methods (like focus groups or one-on-one interviews) and quantitative methods (like surveys or data analytics).<\/p>\n\n\n\n<p>At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don\u2019t fully comprehend.<\/p>\n\n\n\n<p>De plus, <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-des-biens-de-consommation\/\" title=\"\u00c9tude de march\u00e9 des biens de consommation\"  data-wpil-monitor-id=\"6271\">\u00e9tude de march\u00e9 de consommation<\/a> is not static. Consumer preferences evolve, new trends emerge, and market dynamics shift. To keep pace, businesses must continuously update their understanding of the market landscape.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/etude-de-marche-b2b\/#f21667c7d6361f2fd\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-consumer-market-research-important-for-modern-businesses\"><strong><strong>Why is Consumer Market Research Important for Modern Businesses?<\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-505fe3ff\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-505fe3ff\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Customer shopping (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Consommateur <a href=\"https:\/\/www.sisinternational.com\/fr\/saint-valentin-comment-votre-entreprise-peut-ressentir-lamour\/\" title=\"\u00c9tude de march\u00e9 pour la Saint-Valentin\u00a0: comment votre entreprise peut ressentir l&#039;amour\"  data-wpil-monitor-id=\"3585\">market research is vital for businesses<\/a> aiming to understand and meet their target audience\u2019s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly. <\/p>\n\n\n\n<p>Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. <a href=\"https:\/\/www.sisinternational.com\/fr\/les-nouvelles-tendances-danalyse-des-consommateurs-americains-auxquelles-nous-sommes-confrontes-les-detaillants\/\" title=\"La nouvelle analyse des consommateurs am\u00e9ricains\u00a0: tendances auxquelles sont confront\u00e9s les d\u00e9taillants am\u00e9ricains\"  data-wpil-monitor-id=\"2695\">Consumer market research helps businesses<\/a> identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.<\/p>\n\n\n\n<p>Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer <a href=\"https:\/\/www.sisinternational.com\/fr\/resilience-des-entreprises-coronavirus\/\" title=\"\u00c9tude de march\u00e9 sur la r\u00e9silience des entreprises dans le Covid\"  data-wpil-monitor-id=\"3629\">market research gives businesses<\/a> the necessary data to make informed product development and positioning decisions. <\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d1b3d998\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-d1b3d998\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-1024x574.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Customer shopping (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-needs-consumer-market-research-solutions\"><strong><strong><strong>Who Needs Consumer Market Research Solutions?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Entreprises <\/strong>across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Marketing teams<\/strong> within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Product development teams<\/strong> leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Sales teams <\/strong>use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>D\u00e9taillants<\/strong> use consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Investisseurs<\/strong> use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-a9804444 gb-headline-text\">Key Components That Make Consumer Market Research Successful<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a7d86757\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a7d86757\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Retail (12)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>L\u2019obtention de r\u00e9sultats significatifs \u00e0 partir d\u2019\u00e9tudes de march\u00e9 aupr\u00e8s des consommateurs n\u00e9cessite une planification et une ex\u00e9cution minutieuses. Voici quelques facteurs de r\u00e9ussite essentiels \u00e0 prendre en compte\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Collecte de donn\u00e9es de qualit\u00e9\u00a0:<\/strong>&nbsp;La qualit\u00e9 des donn\u00e9es collect\u00e9es a un impact significatif sur la validit\u00e9 et la fiabilit\u00e9 des r\u00e9sultats de la recherche. Utiliser des m\u00e9thodes rigoureuses de collecte de donn\u00e9es, telles que des enqu\u00eates, des entretiens et des groupes de discussion, et garantir des tailles d&#039;\u00e9chantillon repr\u00e9sentatives sont essentiels pour obtenir des informations pr\u00e9cises sur les comportements et les attitudes des consommateurs.<br><\/li>\n\n\n\n<li><strong>Analyse efficace\u00a0:<\/strong>&nbsp;Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.<br><\/li>\n\n\n\n<li><strong>Actionable Insights:&nbsp;The ultimate goal of consumer market research is to generate actionable insights that drive <a href=\"https:\/\/www.sisinternational.com\/fr\/leffet-des-cultures-de-marche-nigerianes-sur-les-affaires\/\" title=\"Le march\u00e9 nig\u00e9rian\u00a0: l&#039;effet de la culture sur les affaires\"  data-wpil-monitor-id=\"7477\">business<\/a> decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.<br><\/li>\n\n\n\n<li><strong>Continuous Learning:&nbsp;Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their <a href=\"https:\/\/www.sisinternational.com\/fr\/etre-vert-ameliore-les-performances-en-cas-de-recession\/\" title=\"Comment r\u00e9duire les co\u00fbts dans votre entreprise\"  data-wpil-monitor-id=\"4393\">research strategies<\/a>. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-9f389719 gb-headline-text\">Table 1. Consumer Market Research: Industry Data &amp; Strategic Insights<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Consumer Market Research: Industry Data &#038; Insights<\/title>\n    <style>\n        .sis-table-container {\n            width: 100%;\n            overflow-x: auto;\n            margin: 20px 0;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n        }\n        \n        .sis-data-table {\n            width: 100%;\n            border-collapse: collapse;\n            background: #fff;\n            border-radius: 12px;\n            overflow: hidden;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin: 20px 0;\n    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#ef4444;\n        }\n        \n        .methodology-insight {\n            background-color: #f0f9ff;\n            border-left: 4px solid #0ea5e9;\n        }\n        \n        @media screen and (max-width: 768px) {\n            .chart-title {\n                font-size: 22px;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 10px 8px;\n                font-size: 12px;\n            }\n            \n            .source-link {\n                font-size: 11px;\n            }\n        }\n        \n        @media screen and (max-width: 480px) {\n            .chart-title {\n                font-size: 18px;\n            }\n            \n            .sis-data-table th:nth-child(3),\n            .sis-data-table td:nth-child(3) {\n                display: none;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 8px 6px;\n                font-size: 11px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-table-container\">\n        <h3 class=\"chart-title\">Consumer Market Research: Industry Data &#038; Strategic Insights<\/h3>\n        \n        <table class=\"sis-data-table\">\n            <thead>\n                <tr>\n                    <th style=\"width: 25%;\">Research Category<\/th>\n                    <th style=\"width: 35%;\">Key Industry Data<\/th>\n                    <th style=\"width: 20%;\">Strategic Impact<\/th>\n                    <th style=\"width: 20%;\">Source<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr class=\"growth-metric\">\n                    <td class=\"metric-category\">Market Size Growth<\/td>\n                    <td class=\"data-value\">$130B to $142B industry growth (2022-2023)<\/td>\n                    <td class=\"positive-trend\">9.2% year-over-year expansion<\/td>\n                    <td><a href=\"https:\/\/blog.hubspot.com\/marketing\/market-research-buyers-journey-guide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">ESOMAR Global Report 2024<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Consumer Confidence<\/td>\n                    <td class=\"data-value\">Consumer Confidence Index rose 12.3 points to 98.0 in May 2025<\/td>\n                    <td class=\"positive-trend\">Strong economic sentiment<\/td>\n                    <td><a href=\"https:\/\/www.conference-board.org\/topics\/consumer-confidence\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Conference Board May 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"generational-trend\">\n                    <td class=\"metric-category\">Gen Z Economic Impact<\/td>\n                    <td class=\"data-value\">$8.9T added to global economy by 2035, spending grows 2x faster<\/td>\n                    <td class=\"positive-trend\">Critical demographic shift<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey State of Consumer 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"tech-innovation\">\n                    <td class=\"metric-category\">AI Adoption in Research<\/td>\n                    <td class=\"data-value\">89% of researchers using AI tools regularly or experimenting<\/td>\n                    <td class=\"positive-trend\">Technology transformation<\/td>\n                    <td><a href=\"https:\/\/www.qualtrics.com\/blog\/market-research-trends\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Qualtrics Market Research Trends<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Recherche sur les r\u00e9seaux sociaux<\/td>\n                    <td class=\"data-value\">32% of consumers use social media for product research (up from 27%)<\/td>\n                    <td class=\"positive-trend\">Digital-first behavior<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Consumer Survey 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"methodology-insight\">\n                    <td class=\"metric-category\">Research ROI Challenge<\/td>\n                    <td class=\"data-value\">61% of senior marketers struggle to prove marketing ROI<\/td>\n                    <td>Measurement opportunity<\/td>\n                    <td><a href=\"https:\/\/www.glowfeed.com\/2024\/04\/04\/marketing-effectiveness-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Duke University CMO Survey<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Trade-Down Behavior<\/td>\n                    <td class=\"data-value\">75% of consumers traded down in Q1 2025 due to price sensitivity<\/td>\n                    <td>Value-focused decisions<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/the-state-of-the-us-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey US Consumer Q1 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"growth-metric\">\n                    <td class=\"metric-category\">Food Delivery Growth<\/td>\n                    <td class=\"data-value\">Share of global food service spending: 9% (2019) to 21% (2024)<\/td>\n                    <td class=\"positive-trend\">Convenience demand surge<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Euromonitor International 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"tech-innovation\">\n                    <td class=\"metric-category\">Qualitative Research Demand<\/td>\n                    <td class=\"data-value\">74% of AI-using researchers see increased demand for qualitative studies<\/td>\n                    <td class=\"positive-trend\">Human insight value<\/td>\n                    <td><a href=\"https:\/\/www.qualtrics.com\/blog\/market-research-trends\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Qualtrics Research Trends 2024<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Financial Well-being Index<\/td>\n                    <td class=\"data-value\">Global index at 100.8 in April 2025, down from prior year<\/td>\n                    <td>Economic sentiment shift<\/td>\n                    <td><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-behavior-trends-state-of-the-consumer-tracker.html\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Deloitte ConsumerSignals<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"generational-trend\">\n                    <td class=\"metric-category\">Baby Boomer Digital Shift<\/td>\n                    <td class=\"data-value\">Growing video app usage, 13% increase in influencer following (2020-2023)<\/td>\n                    <td class=\"positive-trend\">Cross-generational digital<\/td>\n                    <td><a href=\"https:\/\/www.gwi.com\/blog\/biggest-consumer-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">GWI Consumer Trends 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"methodology-insight\">\n                    <td class=\"metric-category\">Research Professional Security<\/td>\n                    <td class=\"data-value\">92% of market research professionals feel secure in their roles<\/td>\n                    <td class=\"positive-trend\">Industry stability<\/td>\n                    <td><a href=\"https:\/\/blog.hubspot.com\/marketing\/market-research-buyers-journey-guide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Industry Professional Survey<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Price Concern Dominance<\/td>\n                    <td class=\"data-value\">43% of US consumers cite rising prices as top concern<\/td>\n                    <td>Value proposition focus<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/the-state-of-the-us-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey ConsumerWise 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"tech-innovation\">\n                    <td class=\"metric-category\">AI Response Authenticity<\/td>\n                    <td class=\"data-value\">49% of researchers concerned about distinguishing real vs AI responses<\/td>\n                    <td>Quality control challenge<\/td>\n                    <td><a href=\"https:\/\/www.qualtrics.com\/blog\/market-research-trends\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Qualtrics AI Research Report<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Spending Intent Recovery<\/td>\n                    <td class=\"data-value\">38% expect finances to improve within next year (down from 41%)<\/td>\n                    <td>Cautious optimism<\/td>\n                    <td><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-behavior-trends-state-of-the-consumer-tracker.html\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Deloitte Financial Well-being<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"methodology-insight\">\n                    <td class=\"metric-category\">Campaign Research Impact<\/td>\n                    <td class=\"data-value\">5% improvement in strategic direction significantly impacts ROI on millions spent<\/td>\n                    <td class=\"positive-trend\">Research optimization value<\/td>\n                    <td><a href=\"https:\/\/www.glowfeed.com\/2024\/04\/04\/marketing-effectiveness-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Marketing Effectiveness Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"generational-trend\">\n                    <td class=\"metric-category\">Gen Z Income Growth<\/td>\n                    <td class=\"data-value\">Average 25-year-old Gen Z has $40K income, 50% higher than Boomers at same age<\/td>\n                    <td class=\"positive-trend\">Generational wealth shift<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">GfK, NielsenIQ, World Data Lab<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"growth-metric\">\n                    <td class=\"metric-category\">Purchase Planning Increase<\/td>\n                    <td class=\"data-value\">Significant increases in home, car, and vacation purchase intentions after May 2025<\/td>\n                    <td class=\"positive-trend\">Economic confidence boost<\/td>\n                    <td><a href=\"https:\/\/www.conference-board.org\/topics\/consumer-confidence\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Conference Board Consumer Survey<\/a><\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-can-businesses-expect-from-sis-internationals-consumer-market-research-services\"><strong><strong><strong><strong>What Can Businesses Expect from SIS International\u2019s Consumer Market Research Services?<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>SIS fournit des informations exploitables et des r\u00e9sultats tangibles aux entreprises qui cherchent \u00e0 comprendre leur public cible et la dynamique du march\u00e9. Voici les r\u00e9sultats attendus par les entreprises des services d\u2019\u00e9tudes de march\u00e9 aupr\u00e8s des consommateurs de SIS International\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informations compl\u00e8tes\u00a0:<\/strong>&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS International<\/a> conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.<br><\/li>\n\n\n\n<li><strong>Recommandations strat\u00e9giques\u00a0:<\/strong>&nbsp;SIS offers recommendations tailored to the business\u2019s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.<br><\/li>\n\n\n\n<li><strong>Veille concurrentielle\u00a0:<\/strong>&nbsp;We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends. <br><\/li>\n\n\n\n<li><strong>Validation du march\u00e9\u00a0:<\/strong>&nbsp;Before launching new products or entering new markets, businesses can rely on SIS International\u2019s market validation services to assess market demand, viability, and potential barriers to entry. <br><\/li>\n\n\n\n<li><strong>Segmentation de la client\u00e8le:<\/strong>&nbsp;SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes. <br><\/li>\n\n\n\n<li><strong>Impact mesurable\u00a0:<\/strong>&nbsp;Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its <a href=\"https:\/\/www.sisinternational.com\/fr\/global-beverage-market\/\" title=\"Global Beverage Market: Market Dynamics, Growth Projections &amp; Consumer Insights\" data-wpil-monitor-id=\"1105\">consumer market research services<\/a> drive value in terms of revenue growth, market share expansion, and competitive differentiation.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b99057b7\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-b99057b7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4-1024x574.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Survey (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-we-collect-data-to-deliver-accurate-consumer-market-research-reports-and-insights\"><strong><strong><strong><strong><strong>How Do We Collect Data to Deliver Accurate Consumer Market Research Reports and Insights?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors. <\/p>\n\n\n\n<p>They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Groupes de discussion:<\/strong>&nbsp;Researchers can conduct focus groups as qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It\u2019s a low-cost method, and candidates are likelier to be forthright. It is handy for project evaluation and needs assessment purposes.<br><\/li>\n\n\n\n<li><strong>Entretiens approfondis ou individuels :<\/strong>&nbsp;Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.<br><\/li>\n\n\n\n<li><strong>Online <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/recherche-en-video-ethnographie\/\" title=\"Recherche en vid\u00e9o-ethnographie\" data-wpil-monitor-id=\"6799\">Video<\/a> Interviews:&nbsp;Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.<br><\/li>\n\n\n\n<li><strong>Entretiens t\u00e9l\u00e9phoniques\u00a0:<\/strong>&nbsp;As their name suggests, researchers conduct telephone interviews over the phone. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.<br><\/li>\n\n\n\n<li><strong>Enqu\u00eates en ligne\u00a0:<\/strong>&nbsp;Researchers favor this method for many reasons. It\u2019s easy to profile prospective respondents to ensure they\u2019re right for the survey. It\u2019s also cost-effective. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-497dace3\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><div class=\"gb-container gb-container-5aed01c2\">\n\n<h3 class=\"gb-headline gb-headline-da10e16b gb-headline-text\">Ready to explore the insights that drive smarter decisions?<\/h3>\n\n\n\n<p class=\"has-base-3-color has-text-color has-link-color wp-elements-6feca161098eb3009a944b0807219eaf\">Contact our Research experts today.<\/p>\n\n\n\n<a class=\"gb-button gb-button-422680e1 smooth-scroll\" href=\"https:\/\/www.sisinternational.com\/fr\/contacter-sis-etude-de-marche-internationale\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Notre couverture\"><span class=\"gb-button-text\">Contactez-nous<\/span><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><\/a>\n\n\n\n<p class=\"gb-headline gb-headline-c446f412 gb-headline-text\"><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-we-help-businesses-make-consumer-centric-data-driven-decisions\"><strong><strong><strong><strong><strong>How We Help Businesses Make Consumer-centric, Data-driven Decisions<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Since 1984, we\u2019ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.<\/p>\n\n\n\n<p>Nous comprenons que naviguer dans le paysage commercial contemporain est complexe. Nos m\u00e9thodologies de recherche sophistiqu\u00e9es, nos analyses de donn\u00e9es et de renseignements, ainsi que notre connaissance in\u00e9gal\u00e9e des march\u00e9s, des cultures et des mentalit\u00e9s des consommateurs en constante \u00e9volution, peuvent faire une diff\u00e9rence pour votre entreprise et vous positionner en bonne position pour r\u00e9ussir dans cette \u00e8re nouvelle et difficile.<\/p>\n\n\n\n<p>Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-adb48049\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-adb48049\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Hospitality (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-industries-our-market-research-services-cover\">The Industries Our Market Research Services Cover<\/h2>\n\n\n\n<p>Le groupe de discussion en ligne est une m\u00e9thode dans laquelle les r\u00e9pondants et le mod\u00e9rateur discutent de sujets via audio, vid\u00e9o ou chat. Les clients peuvent \u00e9galement observer en temps r\u00e9el. Les professionnels B2B sont occup\u00e9s et cette m\u00e9thode peut \u00eatre plus pratique.<\/p>\n\n\n\n<p>Un autre avantage du groupe de discussion en ligne est qu&#039;il peut rassembler des r\u00e9pondants r\u00e9partis dans de vastes zones g\u00e9ographiques, ce qui peut \u00eatre particuli\u00e8rement utile dans des secteurs sp\u00e9cialis\u00e9s et de niche. Les groupes en ligne peuvent constituer un moyen rentable, pratique et efficace de g\u00e9n\u00e9rer des informations qualitatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"inside-the-consumer-market-research-toolbox\"><strong>Inside the Consumer Market Research Toolbox<\/strong><\/h2>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1-683x1024.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" class=\"wp-image-59219\" style=\"width:685px;height:auto\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1-683x1024.jpg 683w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1-200x300.jpg 200w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1-768x1152.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1-8x12.jpg 8w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1.jpg 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<div class=\"gb-container gb-container-a4b5cd2e\">\n\n<h3 class=\"gb-headline gb-headline-3ea340fd\"><span class=\"gb-icon\"><svg viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M297.2 248.9C311.6 228.3 320 203.2 320 176c0-70.7-57.3-128-128-128S64 105.3 64 176c0 27.2 8.4 52.3 22.8 72.9c3.7 5.3 8.1 11.3 12.8 17.7l0 0c12.9 17.7 28.3 38.9 39.8 59.8c10.4 19 15.7 38.8 18.3 57.5H109c-2.2-12-5.9-23.7-11.8-34.5c-9.9-18-22.2-34.9-34.5-51.8l0 0 0 0c-5.2-7.1-10.4-14.2-15.4-21.4C27.6 247.9 16 213.3 16 176C16 78.8 94.8 0 192 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4l0 0 0 0c-12.3 16.8-24.6 33.7-34.5 51.8c-5.9 10.8-9.6 22.5-11.8 34.5H226.4c2.6-18.7 7.9-38.6 18.3-57.5c11.5-20.9 26.9-42.1 39.8-59.8l0 0 0 0 0 0c4.7-6.4 9-12.4 12.7-17.7zM192 128c-26.5 0-48 21.5-48 48c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-44.2 35.8-80 80-80c8.8 0 16 7.2 16 16s-7.2 16-16 16zm0 384c-44.2 0-80-35.8-80-80V416H272v16c0 44.2-35.8 80-80 80z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">Key Insights You Can&#8217;t Afford to Miss<\/span><\/h3>\n\n\n\n<p><strong>\u2705 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/couverture-des-etats-unis\/focus-group-recruitment-in-new-york\/\" title=\"Focus Group Recruitment in New York\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"814\">Focus group recruitment in New York<\/a> requires psychological targeting and cultural intelligence that demographic approaches completely miss<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Successful recruitment captures urban economic realities where income doesn&#8217;t predict spending power or purchasing priorities<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Community partnerships provide access to authentic cultural voices rather than professional research participants who game screening processes<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Technology adoption patterns vary dramatically across cultural communities, requiring multicultural recruitment approaches that respect communication preferences<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Location selection affects participant psychological comfort and response authenticity more than most researchers realize or account for<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Language barriers require cultural adaptation beyond translation services to ensure authentic participation that produces meaningful insights<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Professional network recruitment accesses specialized knowledge and industry perspectives unavailable through general population approaches<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Real-time screening capabilities enable dynamic recruitment adjustments that improve sample quality and research authenticity<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Privacy concerns require sophisticated data handling and transparent communication that respects cultural values and participant dignity<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Future trends point toward AI-powered psychological targeting and virtual research environments that maintain cultural authenticity while expanding recruitment possibilities<\/strong><\/p>\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<div class=\"gb-container gb-container-f1fa9d7a\">\n<div class=\"gb-container gb-container-867bfa70\">\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Advertising and Media<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entretiens approfondis avec des dirigeants qui ach\u00e8tent de la publicit\u00e9 en Asie, en Am\u00e9rique latine et en Europe, \u00e9valuant la mani\u00e8re dont ils d\u00e9pensent leurs budgets publicitaires et leurs besoins m\u00e9diatiques.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Fashion and Apparel<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9tude quantitative sur l&#039;habillement au Royaume-Uni et en Allemagne<\/li>\n\n\n\n<li>Etude de march\u00e9 aux Etats-Unis pour les v\u00eatements pour femmes<\/li>\n\n\n\n<li>Etude de march\u00e9 aux Etats-Unis pour les v\u00eatements pour b\u00e9b\u00e9s<\/li>\n\n\n\n<li>Etude de march\u00e9 aux USA pour les maillots de bain<\/li>\n\n\n\n<li>Etude de march\u00e9 aux Etats-Unis pour la mode masculine<\/li>\n\n\n\n<li>Etude de march\u00e9 aux USA pour les tissus<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-vetements-de-pluie\/\" title=\"\u00c9tude de march\u00e9 sur les v\u00eatements de pluie\" data-wpil-monitor-id=\"6841\">Market study for upscale women\u2019s apparel<\/a> and accessories<\/li>\n\n\n\n<li>Etude de march\u00e9 des sneakers au Japon<\/li>\n\n\n\n<li>\u00c9tude Intercept sur les magasins de v\u00eatements de niveau interm\u00e9diaire en France, en Espagne et en Cor\u00e9e du Sud<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Automobile<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Etude qualitative mondiale aupr\u00e8s des conducteurs et consommateurs automobiles en Argentine, Br\u00e9sil, France, Allemagne, Hong Kong, Italie, Japon, Malaisie, Pays-Bas, Norv\u00e8ge,<\/li>\n\n\n\n<li>Porto Rico, Singapour, la Tha\u00eflande et le Royaume-Uni.<\/li>\n\n\n\n<li>Enqu\u00eate am\u00e9ricaine aupr\u00e8s des consommateurs pour d\u00e9terminer leurs attitudes concernant l&#039;utilisation de l&#039;essence super<\/li>\n\n\n\n<li>R\u00e9alisation de groupes de discussion avec des consommateurs ayant achet\u00e9 des voitures haut de gamme<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Non-alcoholic Beverages&nbsp;<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse du march\u00e9 des cafeti\u00e8res japonaises<\/li>\n\n\n\n<li>Organisation d&#039;un panel de discussion de m\u00e8res et de personnes seules pour un fabricant de jus<\/li>\n\n\n\n<li>Organisation de groupes de discussion pour une entreprise mondiale de boissons<\/li>\n\n\n\n<li>Enqu\u00eate d&#039;information sur le march\u00e9 pour d\u00e9terminer la taille du march\u00e9, le potentiel et la distribution optimale d&#039;une boisson du Mexique vers l&#039;Inde<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Alcoholic Beverages<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Animation de groupes de discussion pour une nouvelle canette de bi\u00e8re aux \u00c9tats-Unis<\/li>\n\n\n\n<li>\u00c9tude quantitative pour un nouveau concept de produit pour la bi\u00e8re aux \u00c9tats-Unis<\/li>\n\n\n\n<li>Animation de groupes de discussion sur la vodka aux \u00c9tats-Unis<\/li>\n<\/ul>\n\n<\/div>\n\n<div class=\"gb-container gb-container-a4dc722a\">\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Cartes de cr\u00e9dit<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9alisation d&#039;une \u00e9tude quantitative mondiale sur l&#039;utilisation des cartes de cr\u00e9dit par les consommateurs en Europe, en Afrique du Sud, au Moyen-Orient, en Asie et en Am\u00e9rique latine.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">\u00c9tudes sur les pr\u00e9f\u00e9rences des consommateurs<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une \u00e9tude quantitative qui a d\u00e9termin\u00e9 les pr\u00e9f\u00e9rences des consommateurs pour les \u00e9quipements d&#039;imagerie<\/li>\n\n\n\n<li>Interview\u00e9 des femmes ais\u00e9es pour \u00e9tudier leurs habitudes de d\u00e9penses<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une \u00e9tude pour d\u00e9terminer si le magasin d&#039;une marque particuli\u00e8re est conforme ou non \u00e0 son identit\u00e9 de marque globale<br>\u00c9tudes de lectorat consommateur<\/li>\n\n\n\n<li>\u00c9valuation des tendances de lecture des publications en Am\u00e9rique latine, d\u00e9terminant qui lit des magazines s\u00e9lectionn\u00e9s, leurs attitudes et leur niveau d&#039;utilisation<br>\u00c9tudes de veille concurrentielle<\/li>\n\n\n\n<li>Une \u00e9tude quantitative couvrant les \u00c9tats-Unis, Porto Rico et la R\u00e9publique dominicaine pour d\u00e9terminer quels produits comp\u00e9titifs sont fabriqu\u00e9s dans ces pays et comment ils sont promus.<\/li>\n\n\n\n<li>Etude de business intelligence sur l&#039;environnement concurrentiel du march\u00e9 de la coutellerie en Europe et en Am\u00e9rique Latine<\/li>\n\n\n\n<li>Recherche sur le terrain pour localiser et acheter des machines \u00e0 caf\u00e9 comp\u00e9titives au Royaume-Uni, en Espagne et en Allemagne<\/li>\n\n\n\n<li>\u00c9valuation de syst\u00e8mes de filtration d&#039;air comp\u00e9titifs pour les consommateurs en Italie, en France, en Allemagne, au Royaume-Uni et en Espagne<\/li>\n\n\n\n<li>\u00c9valuation concurrentielle des produits de traitement de l&#039;air et des syst\u00e8mes de filtration<\/li>\n\n\n\n<li>Profils des concurrents des grandes entreprises de produits de consommation\u00a0: leur strat\u00e9gie mondiale, la mondialisation des produits cl\u00e9s, les succ\u00e8s et les \u00e9checs de leur marque mondiale.<\/li>\n\n\n\n<li>Analyse concurrentielle des d\u00e9partements R&amp;D des grandes entreprises de produits de consommation<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-de-la-mode\/\" title=\"\u00c9tude de march\u00e9 de la mode et de l&#039;habillement\" data-wpil-monitor-id=\"7118\">Market intelligence study covering apparel<\/a> and infant wear offerings of mass merchandisers in the retail industry<\/li>\n\n\n\n<li>Cr\u00e9ation d&#039;un profil de concurrent pour une grande entreprise de produits de consommation<\/li>\n\n\n\n<li>Mondial <a href=\"https:\/\/www.sisinternational.com\/fr\/plusieurs-groupes-dinfluenceurs-indirects-dans-les-achats-des-consommateurs\/\" title=\"Plusieurs influenceurs dans les achats des consommateurs\" data-wpil-monitor-id=\"7371\">strategy competitive assessment for consumer<\/a> goods and packaged foods supplier<\/li>\n\n\n\n<li>Analyse de la r\u00e9organisation d&#039;un acteur majeur de l&#039;industrie des produits de grande consommation et de ses implications pour l&#039;entreprise<\/li>\n\n\n\n<li>Entretiens en magasin avec des propri\u00e9taires d&#039;entreprise \u00e0 Chinatown, New York<\/li>\n\n\n\n<li>\u00c9tude de veille concurrentielle sur les march\u00e9s des lentilles de contact et des solutions de contact aux \u00c9tats-Unis<\/li>\n\n\n\n<li>R\u00e9alisation d&#039;une analyse concurrentielle sur les march\u00e9s des soins aromatiques et des destructeurs d&#039;insectes aux \u00c9tats-Unis<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Need more information about Consumer Market Research? <strong>Contact us now<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our-facility-location-in-new-york\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions-fa-qs\"><strong>Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1749589917483\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>What is the role of consumer market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Consumer market research can help businesses figure out the behavior, needs, and expectations of their target audience. This eventually allows them to develop more effective products, better marketing strategies, and provide a better consumer experience.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1749589984294\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>How to conduct consumer market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>To conduct effective consumer market research, you must define clear objectives, pinpoint your target audience, choose a suitable research method, collect relevant data, and analyze it to create a detailed report that can help the stakeholders make informed decisions.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1749589999573\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>What is the overall aim of market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>The main goal of market research is to get a complete understanding of a specific consumer market, including market trends, consumer behavior, and the activities of your competitors. It will help you create solid marketing strategies and make informed business decisions.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1749590012725\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>What are the limitations of consumer research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Consumer market research has several limitations, including difficulty in predicting future market trends, the risk of biased results, and the potential for inaccurate representation of the target market due to small sample size or limited scope.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1749590025749\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>Why do you choose consumer market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Businesses choose to conduct consumer market research because it provides them with accurate and much-needed insights into consumer behavior, needs, and expectations, allowing them to modify their products or services to meet the consumer demands.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1749590039502\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>How to reduce risk in market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>To reduce the risk, organizations must use a wide range of research methods, adjust to changing marketing trends and conditions, and make sure to keep their sample data free of outdated or wrong information.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<h3 id=\"11-e-22nd-street-floor-2-new-york-ny-10010-t-1-212-505-6805\" class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n<p>\n\n<\/p>\n<h2 id=\"about-sis-international-1\" class=\"wp-block-heading\">\u00c0 propos de SIS International<\/h2>\n<p>\n\n \n\n<\/p>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\">SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"> Contactez nous<\/a> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/div>\n<\/div>\n\n<p><!-- \/wp:post-content --><\/p>","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudes de consommation fournissent des informations, des donn\u00e9es et des strat\u00e9gies sur le comportement, les besoins et les attitudes des acheteurs. <\/p>","protected":false},"author":1,"featured_media":62658,"parent":14457,"menu_order":49,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14253","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=14253"}],"version-history":[{"count":92,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14253\/revisions"}],"predecessor-version":[{"id":81106,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14253\/revisions\/81106"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62658"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=14253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}