{"id":14242,"date":"2015-02-12T20:58:05","date_gmt":"2015-02-12T20:58:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14242"},"modified":"2026-03-12T19:52:38","modified_gmt":"2026-03-12T23:52:38","slug":"etude-de-marche-de-marque","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-de-marque\/","title":{"rendered":"\u00c9tude de march\u00e9 de marque"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur l\u2019image de marque<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5e491e8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5e491e8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Les marques incarnent la promesse et l\u2019image souhait\u00e9e d\u2019une entreprise. Une marque est un \u00eatre \u00e9motionnel et vivant.<\/h2>\n\n\n\n<p class=\"p1\">Avec l\u2019\u00e9mergence du march\u00e9 mondial, l\u2019image de marque a pris encore plus d\u2019importance \u00e0 mesure que de nouvelles cultures et populations orientent leur pouvoir d\u2019achat \u00e0 l\u2019\u00e9chelle internationale.<\/p>\n\n\n\n<p class=\"p1\">An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/fr\/marketing-de-fidelisation\/\" title=\"\u00c9tude de march\u00e9 sur la fid\u00e9lit\u00e9\"  data-wpil-monitor-id=\"2017\">\u00c9tude de march\u00e9 de marque<\/a> uncovers what is meaningful to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u00c0 propos de nos solutions d\u2019\u00e9tudes de march\u00e9 en branding<\/h2>\n\n\n\n<p class=\"p1\"><a href=\"https:\/\/www.sisinternational.com\/fr\/contacter-sis-etude-de-marche-internationale\/\" title=\"Contactez-nous\"  data-wpil-monitor-id=\"8208\">Recherche internationale SIS<\/a> has spent many years researching and market-testing the effectiveness of business branding efforts. Through extensive fieldwork and in-depth focus group studies, we are able to track customers reactions and responses to any potential branding effort, helping <a href=\"https:\/\/www.sisinternational.com\/fr\/entreprise-de-premier-plan-en-matiere-de-strategie-de-mise-sur-le-marche-b2b\/\" title=\"Entreprise de premier plan en mati\u00e8re de strat\u00e9gie de mise sur le march\u00e9 B2B\"  data-wpil-monitor-id=\"8216\">companies focus on the most effective strategies<\/a> moving forward.<\/p>\n\n\n\n<p>We provide Brand <a href=\"https:\/\/www.sisinternational.com\/fr\/\" title=\"Accueil\"  data-wpil-monitor-id=\"8209\">Research and Strategy<\/a> solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tests publicitaires<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-le-suivi-de-la-marque\/\" title=\"\u00c9tude de march\u00e9 sur le suivi de la marque\"  data-wpil-monitor-id=\"8211\">Recherche et suivi de marque<\/a><\/li>\n\n\n\n<li>Groupes de discussion<\/li>\n\n\n\n<li>Enqu\u00eates<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/societe-detudes-de-marche-communautaire-en-ligne-b2b\/\" title=\"Soci\u00e9t\u00e9 d&#039;\u00e9tudes de march\u00e9 sur les communaut\u00e9s en ligne B2B\"  data-wpil-monitor-id=\"8219\">Communaut\u00e9s Insight en ligne<\/a><\/li>\n\n\n\n<li>Entretiens clients<\/li>\n\n\n\n<li>Tests d&#039;utilisation<\/li>\n\n\n\n<li>Suivi de l&#039;oeil<\/li>\n\n\n\n<li>Analyse comp\u00e9titive<\/li>\n\n\n\n<li>Market Opportunity, <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/recherche-dentree-sur-le-marche\/\" title=\"Recherche d&#039;entr\u00e9e sur le march\u00e9\"  data-wpil-monitor-id=\"8214\">Entry and Sizing Research<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Les produits se d\u00e9veloppent et \u00e9voluent, mais une marque perdure. D\u00e9couvrez comment construire votre marque avec la recherche et la strat\u00e9gie. <\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=14242"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14242\/revisions"}],"predecessor-version":[{"id":81380,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14242\/revisions\/81380"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=14242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}