{"id":14242,"date":"2015-02-12T20:58:05","date_gmt":"2015-02-12T20:58:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14242"},"modified":"2025-09-05T22:25:50","modified_gmt":"2025-09-06T02:25:50","slug":"etude-de-marche-de-marque","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/expertise\/industries\/brand-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 de marque"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur l\u2019image de marque<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5e491e8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5e491e8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Les marques incarnent la promesse et l\u2019image souhait\u00e9e d\u2019une entreprise. Une marque est un \u00eatre \u00e9motionnel et vivant.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Avec l\u2019\u00e9mergence du march\u00e9 mondial, l\u2019image de marque a pris encore plus d\u2019importance \u00e0 mesure que de nouvelles cultures et populations orientent leur pouvoir d\u2019achat \u00e0 l\u2019\u00e9chelle internationale.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence.&nbsp; Brand Market Research uncovers what is meaningful to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u00c0 propos de nos solutions d\u2019\u00e9tudes de march\u00e9 en branding<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">SIS International Research a pass\u00e9 de nombreuses ann\u00e9es \u00e0 rechercher et \u00e0 tester sur le march\u00e9 l&#039;efficacit\u00e9 des efforts de strat\u00e9gie de marque d&#039;entreprise. Gr\u00e2ce \u00e0 un travail de terrain approfondi et \u00e0 des \u00e9tudes approfondies de groupes de discussion, nous sommes en mesure de suivre les r\u00e9actions et les r\u00e9ponses des clients \u00e0 tout effort de branding potentiel, aidant ainsi les entreprises \u00e0 se concentrer sur les strat\u00e9gies les plus efficaces pour aller de l&#039;avant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous proposons des solutions de recherche et de strat\u00e9gie de marque\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tests publicitaires<\/li>\n\n\n\n<li>Recherche et suivi de marque<\/li>\n\n\n\n<li>Groupes de discussion<\/li>\n\n\n\n<li>Enqu\u00eates<\/li>\n\n\n\n<li>Communaut\u00e9s Insight en ligne<\/li>\n\n\n\n<li>Entretiens clients<\/li>\n\n\n\n<li>Tests d&#039;utilisation<\/li>\n\n\n\n<li>Suivi de l&#039;oeil<\/li>\n\n\n\n<li>Analyse comp\u00e9titive<\/li>\n\n\n\n<li>Recherche sur les opportunit\u00e9s de march\u00e9, l&#039;entr\u00e9e et le dimensionnement<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Les produits se d\u00e9veloppent et \u00e9voluent, mais une marque perdure. D\u00e9couvrez comment construire votre marque avec la recherche et la strat\u00e9gie. <\/p>","protected":false},"author":1,"featured_media":62501,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=14242"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14242\/revisions"}],"predecessor-version":[{"id":67105,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14242\/revisions\/67105"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=14242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}