{"id":14175,"date":"2015-02-10T14:12:03","date_gmt":"2015-02-10T14:12:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14175"},"modified":"2026-01-24T00:47:51","modified_gmt":"2026-01-24T05:47:51","slug":"etude-de-marche-sur-lelectromenager","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-lelectromenager\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les appareils \u00e9lectrom\u00e9nagers"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur les appareils \u00e9lectrom\u00e9nagers<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

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Le march\u00e9 de l\u2019\u00e9lectrom\u00e9nager est de retour et en pleine croissance.<\/h2>\n\n\n\n

Il se remet d'une p\u00e9riode de d\u00e9clin et est stimul\u00e9 par l'am\u00e9lioration du march\u00e9 immobilier et la confiance renforc\u00e9e des consommateurs. C'est une p\u00e9riode de grandes opportunit\u00e9s, et SIS peut jouer un r\u00f4le essentiel en aidant les entreprises \u00e0 capitaliser et \u00e0 prosp\u00e9rer.<\/p>\n\n\n\n

The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.  We provide expert market and data analysis<\/a> that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.<\/p>\n\n\n\n

Client Research and Focus Groups<\/a> provide insight on the attitudes and opinions of end-users.  Other methods such as home visits<\/a>, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.<\/p>\n\n\n\n

We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.  Gang surveys are popular with some manufacturers who need data to support decision-making.  Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.<\/p>\n\n\n\n

Avec le d\u00e9placement des centres de fabrication et l'\u00e9mergence de nouveaux canaux de commerce mondial, l'exp\u00e9rience de SIS International sur les march\u00e9s internationaux fait la diff\u00e9rence.<\/h2>\n\n\n\n

We understand the cultural differences and complexities that impact the purchasing of household appliances and home-related products. We\u2019re ever vigilant; evaluating marketing trends and anticipating future<\/a> market movements. We make it our business to make your business better.<\/p>\n\n\n\n

Nous fournissons:<\/p>\n\n\n\n