{"id":14175,"date":"2015-02-10T14:12:03","date_gmt":"2015-02-10T14:12:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14175"},"modified":"2025-09-07T10:21:52","modified_gmt":"2025-09-07T14:21:52","slug":"etude-de-marche-sur-lelectromenager","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/expertise\/industries\/home-appliance-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les appareils \u00e9lectrom\u00e9nagers"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur les appareils \u00e9lectrom\u00e9nagers<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-255ce65e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-255ce65e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Consumer electronics (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Le march\u00e9 de l\u2019\u00e9lectrom\u00e9nager est de retour et en pleine croissance.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Il se remet d&#039;une p\u00e9riode de d\u00e9clin et est stimul\u00e9 par l&#039;am\u00e9lioration du march\u00e9 immobilier et la confiance renforc\u00e9e des consommateurs. C&#039;est une p\u00e9riode de grandes opportunit\u00e9s, et SIS peut jouer un r\u00f4le essentiel en aidant les entreprises \u00e0 capitaliser et \u00e0 prosp\u00e9rer.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.&nbsp; We provide expert market and data analysis that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Customer Research and Focus Groups provide insight on the attitudes and opinions of end-users.&nbsp; Other methods such as home visits, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.&nbsp; Gang surveys are popular with some manufacturers who need data to support decision-making.&nbsp; Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Avec le d\u00e9placement des centres de fabrication et l&#039;\u00e9mergence de nouveaux canaux de commerce mondial, l&#039;exp\u00e9rience de SIS International sur les march\u00e9s internationaux fait la diff\u00e9rence.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Nous comprenons les diff\u00e9rences culturelles et les complexit\u00e9s qui ont un impact sur l&#039;achat d&#039;appareils \u00e9lectrom\u00e9nagers et de produits li\u00e9s \u00e0 la maison. Nous sommes toujours vigilants\u00a0; \u00e9valuer les tendances du marketing et anticiper les futurs mouvements du march\u00e9. Nous nous effor\u00e7ons d&#039;am\u00e9liorer votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous fournissons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Groupes de discussion<\/li>\n\n\n\n<li>Entretiens clients<\/li>\n\n\n\n<li>Ethnographie domestique et vid\u00e9o<\/li>\n\n\n\n<li>Co-cr\u00e9ation<\/li>\n\n\n\n<li>Enqu\u00eates<\/li>\n\n\n\n<li>Analyse comp\u00e9titive<\/li>\n\n\n\n<li>Recherche sur les opportunit\u00e9s de march\u00e9, l&#039;entr\u00e9e et le dimensionnement<\/li>\n\n\n\n<li>Recherche strat\u00e9gique<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS est un leader dans les \u00e9tudes de march\u00e9 sur les appareils \u00e9lectrom\u00e9nagers, fournissant des solutions qualitatives, quantitatives et strat\u00e9giques pour la prise de d\u00e9cision. <\/p>","protected":false},"author":1,"featured_media":64245,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14175","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=14175"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14175\/revisions"}],"predecessor-version":[{"id":67618,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14175\/revisions\/67618"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64245"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=14175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}