{"id":14155,"date":"2015-02-10T03:47:51","date_gmt":"2015-02-10T03:47:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14155"},"modified":"2026-03-11T09:55:20","modified_gmt":"2026-03-11T13:55:20","slug":"etude-de-marche-des-cosmetiques-2","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-les-tests-de-produits\/etude-de-marche-des-cosmetiques-2\/","title":{"rendered":"Etude de march\u00e9 des cosm\u00e9tiques"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Etude de march\u00e9 des cosm\u00e9tiques<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-519c051c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-519c051c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Age beauty botox (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">L&#039;industrie cosm\u00e9tique est motiv\u00e9e par les tendances locales, r\u00e9gionales et mondiales.<\/h2>\n\n\n\n<p class=\"p1\">Les fabricants de cosm\u00e9tiques sont confront\u00e9s au d\u00e9fi permanent de d\u00e9velopper de nouveaux produits, des extensions de gamme et des formulations qui plaisent aux hommes et aux femmes jeunes, d&#039;\u00e2ge moyen et plus \u00e2g\u00e9s. En outre, la cr\u00e9ation d&#039;emballages attrayants et le positionnement des produits cosm\u00e9tiques en Am\u00e9rique du Nord, en Europe, en Asie, en Am\u00e9rique latine, au Moyen-Orient et en Afrique pr\u00e9sentent \u00e9galement d&#039;\u00e9normes d\u00e9fis logistiques qui doivent \u00eatre relev\u00e9s si une entreprise de cosm\u00e9tiques veut survivre et \u00eatre rentable dans un secteur connu pour sa nature en \u00e9volution rapide et sa comp\u00e9titivit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Solutions d\u2019\u00e9tudes de march\u00e9 sur les cosm\u00e9tiques<\/h2>\n\n\n\n<p class=\"p1\">SIS International Research has over 30 years of cosmetics market research experience with qualitative, quantitative, online surveys, home application tests, packaging tests, and central location testing. Though we operate in many areas of commerce, cosmetics are, and will continue to be, an area of dedicated focus. No one evaluates potential <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/connaissance-du-marche\/\" title=\"Connaissance du march\u00e9\"  data-wpil-monitor-id=\"9615\">markets<\/a> or does the exhaustive type of competitive intelligence work we do, and of course our \u201cstore intercepts\u201d and intensive focus groups are renowned for their result-getting effectiveness. SIS has extensive experience with fragrance <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/tests-de-recherche-sur-les-soins-de-la-peau\/\" title=\"Recherche et tests sur les soins de la peau\"  data-wpil-monitor-id=\"9613\">testing and advanced skin care<\/a> studies, too.<\/p>\n\n\n\n<p><strong>Nous fournissons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Groupes de discussion<\/li>\n\n\n\n<li>Ethnographie<\/li>\n\n\n\n<li>Tests de produits<\/li>\n\n\n\n<li>Tests d&#039;utilisation \u00e0 domicile (IHUT)<\/li>\n\n\n\n<li>Entretiens clients<\/li>\n\n\n\n<li>Suivi des tendances beaut\u00e9<\/li>\n\n\n\n<li>Co-cr\u00e9ation<\/li>\n\n\n\n<li>Strat\u00e9gie omnicanal<\/li>\n\n\n\n<li>Analyse comp\u00e9titive<\/li>\n\n\n\n<li>Opportunit\u00e9 de march\u00e9, entr\u00e9e et dimensionnement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\">D\u00e9couvrir de nouvelles opportunit\u00e9s<\/h2>\n\n\n\n<p class=\"p1\">New companies consult with us regarding <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/etudes-de-dimensionnement-de-faisabilite-dentree-sur-le-marche\/\" title=\"\u00c9tudes d\u2019entr\u00e9e sur le march\u00e9, de faisabilit\u00e9 et de dimensionnement\"  data-wpil-monitor-id=\"9612\">market entry studies<\/a> that provide the most comprehensive overview of the possibilities and pitfalls ahead. SIS expertise in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/marche-des-cosmetiques-de-soins-personnels\/\"   title=\"\u00c9tude de march\u00e9 sur les soins personnels et les cosm\u00e9tiques\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"815\">\u00e9tude de march\u00e9 des cosm\u00e9tiques<\/a> extends globally. We\u2019ll be your bridge to new markets and cultures; discovering new pathways to prosperity. Let <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-les-tests-de-produits\/degustation-de-plats-internationaux-de-sis\/\" title=\"Qu&#039;est-ce qui fait de SIS International Research le meilleur cabinet d&#039;\u00e9tudes de march\u00e9 pour les tests de go\u00fbt des aliments \u00e0 New York ?\"  data-wpil-monitor-id=\"9614\">SIS offer your cosmetics firm<\/a> invaluable insight into the hearts and minds of your customers. After all, it\u2019s their thoughts and opinions that ultimately help shape your winning strategy. We look forward to helping you thrive as you bring beauty to the world, and to breathing in the sweet fragrance \u2026 of your success.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment gagner de nouveaux clients cosm\u00e9tiques, lancer de nouveaux produits et d\u00e9velopper votre entreprise.<\/p>","protected":false},"author":1,"featured_media":62481,"parent":12926,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14155","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=14155"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14155\/revisions"}],"predecessor-version":[{"id":81603,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14155\/revisions\/81603"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/12926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62481"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=14155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}