{"id":11312,"date":"2014-11-05T01:56:14","date_gmt":"2014-11-05T01:56:14","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11312"},"modified":"2026-01-24T17:20:22","modified_gmt":"2026-01-24T22:20:22","slug":"etude-de-marche-en-europe-de-lest","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/leurope-%ef%83%97\/etude-de-marche-en-europe-de-lest\/","title":{"rendered":"\u00c9tude de march\u00e9 en Europe de l\u2019Est"},"content":{"rendered":"

\u00c9tude de march\u00e9 en Europe de l\u2019Est<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

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Les pays d\u2019Europe centrale et orientale sont tr\u00e8s proches de l\u2019Europe occidentale, mais pr\u00e9sentent des diff\u00e9rences importantes par rapport aux autres pays.<\/p>\n\n\n\n

La plupart d\u2019entre eux sont de petite taille, avec des \u00e9conomies relativement ouvertes et d\u00e9pendantes des exportations. Ils ont des langues diff\u00e9rentes et des normes culturelles diff\u00e9rentes.<\/p>\n\n\n\n

The CEE region represents 11 countries.  In the Baltic region, the countries include Estonia, Latvia and Lithuania.  Central European countries consist of Poland, Czech Republic, Slovakia and Hungary.  The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.<\/p>\n\n\n\n

L\u2019Europe de l\u2019Est est un p\u00f4le de croissance \u00e9conomique brillant.<\/h2>\n\n\n\n

CEE countries are categorized by\u00a0global investors as\u00a0a\u00a0region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and\u00a0Romania.<\/p>\n\n\n\n

The Automotive Industry is strong,\u00a0especially in the Czech Republic (\u0160koda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.<\/p>\n\n\n\n

Eastern European countries also benefit from their proximity to\u00a0Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.<\/p>\n\n\n\n

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living.  Eastern European economies are part of the European Union and can avoid import duties.  With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.<\/p>\n\n\n\n

Opportunit\u00e9s en technologie<\/h2>\n\n\n\n

Le markets have opportunities in high technology<\/a> sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe.  This regional advantage provides the opportunity for businesses to lead innovation and Digital<\/a> Disruption.<\/p>\n\n\n\n

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services.  Technology adoption in these markets<\/a> can also them to play a creative role in re-inventing consumption patterns.<\/p>\n\n\n\n

\u00c9tant donn\u00e9 que l'Europe est compos\u00e9e de nombreux \u00c9tats dot\u00e9s de leur propre culture et de leurs propres traditions, il peut \u00eatre utile de se concentrer \u00e9galement sur variables psychologiques<\/i> qui ont tendance \u00e0 \u00eatre plus fortes que les facteurs d\u00e9mographiques et sur h\u00e9ritage culturel<\/i> that may induce unique consumers perceptions and reactions.<\/p>\n\n\n\n

Consid\u00e9rations sur la strat\u00e9gie d\u2019entr\u00e9e sur le march\u00e9<\/h2>\n\n\n\n

Before entering a new market with a new product<\/a>, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country.\u00a0 Market Research uncovers these insights<\/a> and can help you develop a Go To Market strategy.<\/p>\n\n\n\n

Etude de march\u00e9 en Europe de l'Est<\/h2>\n\n\n\n

Market Research uncovers data<\/a> and insight on customers.  Qualitative Research uncovers the reasons behind behavior<\/a> and preferences.  \u00c9tude de march\u00e9 quantitative<\/a> measures the extent of phenomena.  Strategy Research analyzes the Market<\/a> Opportunities, Market Entry considerations and Competitive Dynamics in your industry.<\/p>\n\n\n\n

SIS has over 40+ years of experience in conducting research in Eastern Europe<\/a>.\u00a0 We conduct:<\/p>\n\n\n\n