Project Summary

Industry: Food Packaging
Timeline: 8 weeks

  • Targeted extensive primary data collection by interviewing industry experts, providing a more in-depth understanding of the drivers in the paperboard industry.
  • Verification of findings achieving a higher level of confidence by triangulating findings from multiple sources.
  • Interviewed end-use product segments: Cookies/Crackers/Snacks, Confectionary, Frozen foods, Dry foods, Dairy/Ice-cream/Frozen Novelty, QSR Takeout and Household Goods.

Scope of the Research

SIS International Research (“SIS”) sought to understand the factors that influence packaging/paperboard material decisions for major FMCG food brands. SIS conducted in-depth interviews with companies operating throughout the pipeline of converters and distributors of this material, including the biggest suppliers of paperboard substrates in the industry. In addition, extensive desk research is conducted to develop a robust understanding of the trends, drivers, constraints and statistics within the US food packaging industry. Research is done utilizing online media, web, peer reviewed journals, industry news and company reports, where appropriate.

This research focused on marketing, operations, quality, packaging development and procurement decision factors in seven folding carton end-use product segments.

Key Intelligent Topics and Objectives

Competitive and Market intelligence:

Analyze competitors to gain insights in the decision making process for their paperboard substrate choice.

Understand most important factors and features when choosing a paperboard substrate. In addition, clarify if and why companies switched substrate in the past 5 years.

Identify sustainability goals regard to packaging within the industry.

Determine most common accidents for damaged goods and measurements for companies to account damaged packaging.

Key Findings

  1. Developed better understanding of the decision making process, the key players, the substrates used in the past and departments involved, for substrate choices in the paperboard industry.
  2. Identified most important substrate features when choosing a paperboard. For example brightness, durability, printability and color consistency are determined in order of importance when choosing a paperboard substrate for packaging.
  3. Explained the main drivers for companies to switch from one substrate to another.
  4. Described actual sustainability practices within the paperboard industry.
  5. Diagnosed most common damage incidents for packaged goods and most used methods to measure damaged goods. For example, the occurrence of crushed boxes, moisture damage and others are compared. For example, compared factors of measurement are repetition of damage claims or the frequency of damage incidents.
  6. SIS provided practical recommendations to improve package services.