{"id":26530,"date":"2018-04-29T11:57:06","date_gmt":"2018-04-29T11:57:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26530"},"modified":"2026-01-25T18:23:38","modified_gmt":"2026-01-25T23:23:38","slug":"automatizacion-en-la-investigacion-de-mercados","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/automatizacion-en-la-investigacion-de-mercados\/","title":{"rendered":"Automatizaci\u00f3n en la investigaci\u00f3n de mercados"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0ed4ca0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ed4ca0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Surgical robot (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p2\"><span class=\"s1\">Tecnolog\u00edas como la inteligencia artificial y el aprendizaje autom\u00e1tico cambian las reglas del juego. Tienen un efecto cada vez mayor en la forma en que las personas trabajan en marketing e investigaci\u00f3n de mercados.\u00a0<\/span><\/h3>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Marketing and Market Research professionals are increasingly finding efficiencies from automation.&nbsp; From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">La automatizaci\u00f3n es una tendencia creciente<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-automatizacion-industrial\/\" title=\"Investigaci\u00f3n de mercado de automatizaci\u00f3n industrial\"  data-wpil-monitor-id=\"4820\">Automation benefits marketers<\/a>. Even before any marketing activity starts, marketing managers want answers to specific questions.\u00a0 They seek a Return on Investment (ROI).\u00a0 Now, ad platforms include predictions of the number of clicks.\u00a0 Managers also want answers when an ad campaign is live and when completed.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-ia-y-consultoria-estrategica\/consultoria-de-ia-en-automatizacion-de-marca\/\" title=\"Consultor\u00eda en Automatizaci\u00f3n de Branding e Inteligencia Artificial\"  data-wpil-monitor-id=\"10823\">Automation saves brands<\/a> money with predictions and targeting, and speeds up the gathering of results and data.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-de-pruebas-de-productos\/la-mejor-empresa-de-investigacion-de-mercado-en-usabilidad\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"10824\">Companies can create and deploy tests<\/a> quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.&nbsp; Automation enables companies to rapidly uncover valuable <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-ferreteria\/\" title=\"Investigaci\u00f3n de mercado de ferreter\u00eda y mejoras para el hogar\"  data-wpil-monitor-id=\"10819\">market feedback to make changes and improvements<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">La automatizaci\u00f3n ha permitido el surgimiento del an\u00e1lisis predictivo, que pronostica el comportamiento futuro. El an\u00e1lisis predictivo responde a preguntas destacadas. Estos pueden incluir:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"s1\">\u00bfQui\u00e9n es probable que compre nuestro producto\/servicio? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\u00bfCu\u00e1l es el mejor precio de nuestro producto para aumentar la rentabilidad? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\u00bfQui\u00e9n es nuestro cliente m\u00e1s valioso? <\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.&nbsp; Statistics is an important part of Behavioral Science, which predicts why <a href=\"https:\/\/www.sisinternational.com\/es\/analisis-de-satisfaccion-del-cliente\/\" title=\"Ocho formas de aumentar la satisfacci\u00f3n del cliente en el comercio minorista\"  data-wpil-monitor-id=\"10817\">consumers behave the way<\/a> they do.<\/span><\/p>\n\n\n\n<p>Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.\u00a0 Algorithms are on the rise in business and have the potential to improve decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">Automatizaci\u00f3n en la investigaci\u00f3n de mercados&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.&nbsp; It also helps companies to define who and where their consumers are.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">In short, market research allows businesses to pursue the most profitable growth opportunities.&nbsp; Market research can help companies to measure and weigh opportunities. This <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/investigacion-de-marca\/\" title=\"Empresa de investigaci\u00f3n de marca\"  data-wpil-monitor-id=\"10820\">research enables brands<\/a> to highlight those with the highest profit potential.<\/span><\/p>\n\n\n\n<p>Automation is a discipline that helps companies to rapidly test and make predictions.&nbsp; The downside is that automation may miss the human connection evident in Face-to-Face and observation research.&nbsp; Used with other <a href=\"https:\/\/www.sisinternational.com\/es\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10818\">techniques such as Face-to-Face and qualitative<\/a> techniques, it can be valuable for some companies.&nbsp; &#8220;Hybrid&#8221; methodologies that combine multiple methods can be especially useful in making sense of a complex <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/mapeo-del-recorrido-del-cliente\/\" title=\"Mapeo del recorrido del cliente\"  data-wpil-monitor-id=\"10821\">customer decision journey<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">Ejemplos de automatizaci\u00f3n en marketing<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading p7\"><span class=\"s1\"><b><i>Encontrar muestras<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">El proceso de b\u00fasqueda de muestras se ha vuelto cada vez m\u00e1s automatizado. Los especialistas en marketing ahora pueden utilizar la tecnolog\u00eda de filtrado y selecci\u00f3n detr\u00e1s de los servicios de agregaci\u00f3n.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Encuestas<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Las encuestas son una de las formas m\u00e1s antiguas de automatizaci\u00f3n de la investigaci\u00f3n. Permite a los consumidores responder a encuestas en l\u00ednea. Tambi\u00e9n garantiza que solo respondan las preguntas que sean relevantes para ellos.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Atenci\u00f3n al cliente<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Businesses are also using automating responses to customers. For example, if several consumers have a particular complaint, the <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-generacion-de-energia\/\" title=\"Investigaci\u00f3n de mercado de generaci\u00f3n de energ\u00eda\"  data-wpil-monitor-id=\"10822\">marketer can generate<\/a> an automatic response. These automated answers free up the support team to deal with other issues.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/es\/about-sis\/contact-sis-international-market-research\/\">Cont\u00e1ctenos aqu\u00ed para obtener m\u00e1s informaci\u00f3n sobre la automatizaci\u00f3n en marketing<\/a><\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La inteligencia artificial y el aprendizaje autom\u00e1tico cambian las reglas del juego. Obtenga m\u00e1s informaci\u00f3n sobre las oportunidades en automatizaci\u00f3n en investigaci\u00f3n de mercados.<\/p>","protected":false},"author":1,"featured_media":64591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"predecessor-version":[{"id":81771,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/26530\/revisions\/81771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64591"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}