{"id":26530,"date":"2018-04-29T11:57:06","date_gmt":"2018-04-29T11:57:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26530"},"modified":"2025-09-16T23:41:41","modified_gmt":"2025-09-17T03:41:41","slug":"automatizacion-en-la-investigacion-de-mercados","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/automation-in-market-research\/","title":{"rendered":"Automatizaci\u00f3n en la investigaci\u00f3n de mercados"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0ed4ca0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ed4ca0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Surgical robot (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading p2\"><span class=\"s1\">Tecnolog\u00edas como la inteligencia artificial y el aprendizaje autom\u00e1tico cambian las reglas del juego. Tienen un efecto cada vez mayor en la forma en que las personas trabajan en marketing e investigaci\u00f3n de mercados.\u00a0<\/span><\/h3>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Marketing and Market Research professionals are increasingly finding efficiencies from automation.&nbsp; From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">La automatizaci\u00f3n es una tendencia creciente<\/span><\/h2>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Automation benefits marketers. Even before any marketing activity starts, marketing managers want answers to specific questions.\u00a0 They seek a Return on Investment (ROI).\u00a0 Now, ad platforms include predictions of the number of clicks.\u00a0 Managers also want answers when an ad campaign is live and when completed.\u00a0 Automation saves brands money with predictions and targeting, and speeds up the gathering of results and data.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Companies can create and deploy tests quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.&nbsp; Automation enables companies to rapidly uncover valuable market feedback to make changes and improvements.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">La automatizaci\u00f3n ha permitido el surgimiento del an\u00e1lisis predictivo, que pronostica el comportamiento futuro. El an\u00e1lisis predictivo responde a preguntas destacadas. Estos pueden incluir:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"s1\">\u00bfQui\u00e9n es probable que compre nuestro producto\/servicio? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\u00bfCu\u00e1l es el mejor precio de nuestro producto para aumentar la rentabilidad? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\u00bfQui\u00e9n es nuestro cliente m\u00e1s valioso? <\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.&nbsp; Statistics is an important part of Behavioral Science, which predicts why consumers behave the way they do.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.\u00a0 Algorithms are on the rise in business and have the potential to improve decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">Automatizaci\u00f3n en la investigaci\u00f3n de mercados&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.&nbsp; It also helps companies to define who and where their consumers are.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">In short, market research allows businesses to pursue the most profitable growth opportunities.&nbsp; Market research can help companies to measure and weigh opportunities. This research enables brands to highlight those with the highest profit potential.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automation is a discipline that helps companies to rapidly test and make predictions.&nbsp; The downside is that automation may miss the human connection evident in Face-to-Face and observation research.&nbsp; Used with other techniques such as Face-to-Face and qualitative techniques, it can be valuable for some companies.&nbsp; &#8220;Hybrid&#8221; methodologies that combine multiple methods can be especially useful in making sense of a complex customer decision journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">Ejemplos de automatizaci\u00f3n en marketing<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading p7\"><span class=\"s1\"><b><i>Encontrar muestras<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">El proceso de b\u00fasqueda de muestras se ha vuelto cada vez m\u00e1s automatizado. Los especialistas en marketing ahora pueden utilizar la tecnolog\u00eda de filtrado y selecci\u00f3n detr\u00e1s de los servicios de agregaci\u00f3n.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Encuestas<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Las encuestas son una de las formas m\u00e1s antiguas de automatizaci\u00f3n de la investigaci\u00f3n. Permite a los consumidores responder a encuestas en l\u00ednea. Tambi\u00e9n garantiza que solo respondan las preguntas que sean relevantes para ellos.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Atenci\u00f3n al cliente<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Las empresas tambi\u00e9n est\u00e1n utilizando la automatizaci\u00f3n de respuestas a los clientes. Por ejemplo, si varios consumidores tienen una queja particular, el comercializador puede generar una respuesta autom\u00e1tica. Estas respuestas autom\u00e1ticas liberan al equipo de soporte para abordar otros problemas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/es\/about-sis\/contact-sis-international-market-research\/\">Cont\u00e1ctenos aqu\u00ed para obtener m\u00e1s informaci\u00f3n sobre la automatizaci\u00f3n en marketing<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>La inteligencia artificial y el aprendizaje autom\u00e1tico cambian las reglas del juego. Obtenga m\u00e1s informaci\u00f3n sobre las oportunidades en automatizaci\u00f3n en investigaci\u00f3n de mercados.<\/p>","protected":false},"author":1,"featured_media":64591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"predecessor-version":[{"id":69331,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/26530\/revisions\/69331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64591"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}