{"id":25460,"date":"2018-04-01T04:03:53","date_gmt":"2018-04-01T04:03:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25460"},"modified":"2026-01-24T20:11:54","modified_gmt":"2026-01-25T01:11:54","slug":"investigacion-de-mercado-minorista-inteligente","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/investigacion-de-mercado-minorista-inteligente\/","title":{"rendered":"Investigaci\u00f3n de mercado minorista inteligente"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Los minoristas est\u00e1n utilizando balizas y soluciones de pago innovadoras como Apple Pay para mejorar la experiencia del consumidor, lo que, a su vez, aumentar\u00e1 las ventas. Las empresas de tecnolog\u00eda experimentan cada vez m\u00e1s con drones de reparto y soluciones de reparto sin conductor, que pueden transformar la forma en que interactuamos con los productos.<\/h3>\n\n\n\n

 <\/h1>\n\n\n\n

El auge del comercio minorista inteligente<\/h2>\n\n\n\n

En el comercio minorista, los lectores de techo RFID, los estantes inteligentes, los probadores digitales y las pantallas interactivas est\u00e1n pasando de las etapas de redacci\u00f3n a medida que los proveedores comienzan a reconocer las ventajas de un servicio al cliente de mejor calidad, as\u00ed como mayores ingresos gracias a una precisi\u00f3n de inventario cercana al cien por ciento. Internet de las cosas (IoT) ofrece niveles superiores de personalizaci\u00f3n y m\u00e1s opciones, y permite a los clientes reducir el tiempo y el esfuerzo involucrados en las compras.<\/p>\n\n\n\n

Si bien crea una atm\u00f3sfera de eficiencia y conveniencia para los clientes, el comercio minorista inteligente tambi\u00e9n es \u00fatil para los minoristas porque obtienen una mayor comprensi\u00f3n de los h\u00e1bitos de compra de sus clientes. Los minoristas pueden realizar observaciones y decisiones comerciales fundamentadas, es decir, implementar una gesti\u00f3n de inventario efectiva al encontrar qu\u00e9 productos se venden menos o m\u00e1s, estudiar c\u00f3mo los dise\u00f1os de las tiendas afectan las compras, gestionar mejor la log\u00edstica y la cadena de suministro, y hacer uso de las opiniones de los clientes, lo que beneficiar\u00e1 ellos en t\u00e9rminos de retenci\u00f3n de clientes e ingresos porque entienden mejor a los compradores bas\u00e1ndose en el an\u00e1lisis de datos que se recopilan a trav\u00e9s de IoT.<\/p>\n\n\n\n

Usos pr\u00e1cticos del comercio minorista inteligente<\/h2>\n\n\n\n

Retailers can use the Internet of Things (IoT) to get ahead of their competition. The IoT makes it easier to identify problems, and retailers can then decide which technology they will use to solve these problems. The successful retailers of the future<\/a> will be the ones who recognize and then meet the needs of their consumers. Winning in retail is like a game of chess: it\u2019s essential to look a few moves ahead to stay on top of competitors.<\/p>\n\n\n\n

Using Beacon technology to connect via smartphone can help retailers serve their customers better. IoT also allows retailers to track a consumer\u2019s<\/a> trail within a store, enabling them to extract data such as where people stop to look at merchandise, and how many people pass through which areas during specific hours, days, weeks, and months. The retailer can then place premium goods in high-traffic areas and also improve store layout. The IoT takes advantage of consumers\u2019 smartphones to enable retailers to connect with them even when they leave the store.<\/p>\n\n\n\n

La tecnolog\u00eda Beacon tambi\u00e9n permite a los minoristas enviar cupones, promociones y otros materiales a los dispositivos inteligentes de los consumidores. Luego, el minorista puede crear un programa de fidelizaci\u00f3n para consumidores habituales basado en el historial de compras o enviar contenido espec\u00edfico a las personas cuando est\u00e1n frente a un estante.<\/p>\n\n\n\n

Companies are envisioning delivery innovations such as drones and driverless delivery vans.  Deliveries can come directly to consumers, changing traditional retail business models.  This can fundamentally transform the way consumers live, eat, and enjoy life.<\/p>\n\n\n\n

La importancia del factor humano y el dise\u00f1o en el Smart Retail<\/h2>\n\n\n\n

The danger inherent in smart retail<\/a> is that the retailer will focus on the different technologies available, and forget about the valued in-store customer experience. If retailers disregard the importance of a positive customer experience then they can lose out on distinguishing themselves and maximizing their success.\u00a0 Another reason why retailers should use the IoT with care: research shows that more than half of all shoppers find that human contact is the most important part of the in-store experience.<\/p>\n\n\n\n

Why Smart Retail Market Research Can Be Useful<\/h2>\n\n\n\n

Market researchers can also employ the IoT to help them understand consumidor<\/a> behavior and advise retailers on dynamics such as where face-to-face interaction would have the greatest impact. It also helps retailers to pinpoint departments that are being overlooked, and helps them to identify the best locations for advertising boards and other promotional displays.<\/p>\n\n\n\n

The companies that embrace smart investigaci\u00f3n de mercado minorista<\/a> will eventually come to know much more about all facets of their business, not only about their products and consumers, but also about their supply chain.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Smart Retail es el conjunto de tecnolog\u00edas que transforman la forma en que los minoristas interact\u00faan con los clientes. Descubra c\u00f3mo su negocio puede crecer.<\/p>","protected":false},"author":1,"featured_media":62501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[352,312],"tags":[],"class_list":["post-25460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-research","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/25460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=25460"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/25460\/revisions"}],"predecessor-version":[{"id":77005,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/25460\/revisions\/77005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=25460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=25460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=25460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}