{"id":25374,"date":"2018-03-21T19:16:23","date_gmt":"2018-03-21T19:16:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25374"},"modified":"2025-09-16T23:30:19","modified_gmt":"2025-09-17T03:30:19","slug":"telefono-inteligente","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/telefono-inteligente\/","title":{"rendered":"Investigaci\u00f3n de mercado de tel\u00e9fonos inteligentes"},"content":{"rendered":"

Smartphones have revolutionized life for millions of consumers.  Much of daily life takes place on smartphones.<\/span><\/h2>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Los tel\u00e9fonos inteligentes ingresaron al mercado de consumo a fines de la d\u00e9cada de 1990 y ganaron aceptaci\u00f3n generalizada con la introducci\u00f3n del Blackberry. Apple Inc. se uni\u00f3 al mercado de tel\u00e9fonos inteligentes en 2007 con el primer modelo de iPhone, y Samsung le sigui\u00f3 en junio de 2008 con el Instinct.<\/span><\/p>\n\n\n\n

In addition to the smartphone, the modern consumer has access to other devices, the most popular of which is the tablet computer, introduced in 2010. Consumers and business<\/a> owners are using mobile devices in new ways every day around the world. This new technology has made it possible for everybody to connect and relate what is happening at any given moment.<\/span><\/p>\n\n\n\n

El auge de los Smartphones y los Dispositivos M\u00f3viles<\/h2>\n\n\n\n

En Estados Unidos, la gente pasa mucho m\u00e1s tiempo en dispositivos m\u00f3viles que en computadoras de escritorio. Uno de los factores que impulsa el aumento del tiempo dedicado a dispositivos m\u00f3viles son las redes sociales exclusivas para dispositivos m\u00f3viles, por ejemplo Snapchat, cuya popularidad est\u00e1 creciendo r\u00e1pidamente. Las inferencias son claras: si las empresas no ofrecen una experiencia m\u00f3vil adecuada, o si no pueden llegar al p\u00fablico a trav\u00e9s de la visualizaci\u00f3n o la b\u00fasqueda m\u00f3vil, saldr\u00e1n perdiendo en comparaci\u00f3n con las empresas que s\u00ed lo hagan.<\/span><\/p>\n\n\n\n

Smartphones continue to increase, and their evolving use, along with that of other mobile devices, is resulting in new consumer expectations and behavior<\/a> when it comes to the purchase of goods and services and the consumption of information. Retailers are adjusting to shopping research on tablets and smartphones<\/a> and in-store mobile usage while organizing their websites to make the most of the mobile consumer and commerce experience.<\/span><\/p>\n\n\n\n

Usos pr\u00e1cticos de tel\u00e9fonos inteligentes y dispositivos m\u00f3viles en industrias de productos y servicios<\/h2>\n\n\n\n

Los usuarios de tel\u00e9fonos inteligentes y dispositivos pueden navegar por Internet y permanecer conectados incluso cuando no tienen WiFi. Tambi\u00e9n pueden mantener a los usuarios conectados a las redes sociales, permiti\u00e9ndoles publicar comentarios e im\u00e1genes en cualquier momento del d\u00eda o de la noche, independientemente de su ubicaci\u00f3n. Adem\u00e1s, permiten a los usuarios escuchar m\u00fasica. Pueden leer archivos mp3, lo que los convierte en exitosos reproductores de m\u00fasica port\u00e1tiles.<\/span><\/p>\n\n\n\n

La gente tambi\u00e9n utiliza sus tel\u00e9fonos inteligentes y tabletas cuando quiere reservar viajes, ver v\u00eddeos, acceder a informaci\u00f3n local (como la calificaci\u00f3n de ese nuevo restaurante y su ubicaci\u00f3n exacta). Tambi\u00e9n utilizan sus dispositivos para realizar b\u00fasquedas en Google y leer noticias y chismes de entretenimiento. Prefieren el tel\u00e9fono inteligente para algunas actividades, como b\u00fasquedas locales, y la tableta para otras, como ver pel\u00edculas.<\/span><\/p>\n\n\n\n

Importancia del dise\u00f1o<\/h2>\n\n\n\n

The mobile web has grown astronomically with the increase in mobile devices. The number of people using their tablets and smartphones to search the web has long exceeded the number using their desktops for that same purpose. Businesses should, therefore, optimize their websites<\/a> for all devices: tablet and smartphones users in search of a product or service (as in our earlier restaurant example) choose in only a few seconds whether or not to patronize an organization based on if their mobile website is easy to use \u2013 or not.<\/span><\/p>\n\n\n\n

The swift growth in usage and importance of mobile devices is not just an American phenomenon. Mobile device usage has grown drastically worldwide. People spend most of their time using different apps on their mobile devices. Increased app use has led to some concerns, for example, entry barriers for new, regional products, as well as less need for text messaging, dulling the effect of SMS marketing<\/a>. <\/span><\/p>\n\n\n\n

Por qu\u00e9 es \u00fatil la investigaci\u00f3n de mercado<\/h2>\n\n\n\n

Mobile devices give people the freedom to roam everywhere, opening up new and exciting possibilities for business. Mobile market research<\/a> is still an emerging trend and one that companies should adopt for several reasons, including the fact that it is convenient and straightforward, and it eliminates the middleman. <\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

La investigaci\u00f3n de mercado de tel\u00e9fonos inteligentes revela informaci\u00f3n sobre el comportamiento del consumidor.<\/p>","protected":false},"author":1,"featured_media":63118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,312],"tags":[],"class_list":["post-25374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/25374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=25374"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/25374\/revisions"}],"predecessor-version":[{"id":81613,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/25374\/revisions\/81613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63118"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=25374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=25374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=25374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}