{"id":19788,"date":"2016-01-26T00:32:23","date_gmt":"2016-01-26T00:32:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19788"},"modified":"2026-01-27T16:36:35","modified_gmt":"2026-01-27T21:36:35","slug":"estudio-de-caso-de-sis-sobre-informacion-sobre-tiendas-en-todo-el-mundo","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/estudio-de-caso-de-sis-sobre-informacion-sobre-tiendas-en-todo-el-mundo\/","title":{"rendered":"Informaci\u00f3n sobre los compradores en la tienda: estudio de caso de investigaci\u00f3n de mercado"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n
\n\n\n

La necesidad de conocer los conocimientos de los compradores minoristas<\/h2>\n

El cliente, una importante empresa de inform\u00e1tica, estaba interesado en una plataforma para crear un sistema de comercializaci\u00f3n mejorado y evaluar el sistema de comercializaci\u00f3n recientemente desarrollado. SIS llev\u00f3 a cabo un estudio global de prueba de productos en tiendas en EE. UU. (Rochester, Chicago, Petaluma), Brasil, India y Polonia. La empresa necesitaba utilizar los hallazgos para lanzar una campa\u00f1a de entrada y expansi\u00f3n en el mercado global.<\/p>\n

La soluci\u00f3n SIS<\/h2>\n

SIS developed a two-phase study conducting 600 completed interviews per country for each research<\/a> phase. At each of the store outlets professionally trained in-store interviewers were positioned<\/a> in each section of the targeted product category. Shoppers who stopped at and shopped for the targeted category were observed and their behaviors were documented. After shoppers completed their time in the section researchers<\/a> intercepted them, screening them for qualifying criteria and soliciting their participation in a survey.<\/p>\n

El impacto<\/h2>\n

With observational, behavioral, and product data and insight, the client gained an understanding of the PC\/Tablet shopper experience in multi-vendor big box stores and other stores (shoppers will include PC\/tablet purchasers and non-purchasers who were considering a PC\/tablet purchase within the next 6 months).<\/p>\n

The client also gained specific insights as to what point of sale<\/a> materials and messaging influences purchase\/consideration in-store for the manufacturer and its competitors. Other findings emerged on how shopper behavior varied by region to identify any regional specific needs that should be taken into consideration in the future, and insight into competitive threats\/substitutes.<\/p>\n

Focus groups and an online survey were conducted following the in-store<\/a> interviews for depth of information. In addition to achieving the study objectives, other insights emerged with regard to shelf placement, POS insights, competitive analysis, pictures, observational insight, and others. The client used these insights to guide global market<\/a> positioning and strategy, particularly in emerging markets.<\/p>","protected":false},"excerpt":{"rendered":"

El cliente, una importante empresa inform\u00e1tica, estaba interesado en una plataforma para crear un sistema de comercializaci\u00f3n mejorado...<\/p>","protected":false},"author":1,"featured_media":67015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-19788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/19788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=19788"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/19788\/revisions"}],"predecessor-version":[{"id":81598,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/19788\/revisions\/81598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/67015"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=19788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=19788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=19788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}