{"id":15044,"date":"2015-03-30T13:18:15","date_gmt":"2015-03-30T13:18:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=15044"},"modified":"2025-09-16T22:42:17","modified_gmt":"2025-09-17T02:42:17","slug":"analisis-de-exportaciones-del-campus-de-la-universidad-estatal-de-carolina-del-norte","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/analisis-de-exportaciones-del-campus-de-la-universidad-estatal-de-carolina-del-norte\/","title":{"rendered":"Estudio de caso de entrada al mercado global universitario"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-20952ef1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-20952ef1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Academic (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h3>Descripci\u00f3n general del cliente<\/h3>\n<p>La Universidad Estatal de Carolina del Norte es una escuela de investigaci\u00f3n p\u00fablica mixta. La escuela tiene una historia s\u00f3lida en los campos de la ingenier\u00eda, las ciencias biol\u00f3gicas y la agricultura. Estaban considerando expandirse al extranjero.<\/p>\n<h3>Necesidad del cliente<\/h3>\n<p>To analyze the <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-asia\/market-research-in-china-2\/\" title=\"Investigaci\u00f3n de mercado en China\"  data-wpil-monitor-id=\"7991\">market<\/a> conditions for opening a campus for a US university within China. This would allow for the development of a strategic roadmap for the university to utilize. The <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-recursos-naturales\/\" title=\"Investigaci\u00f3n de Mercado de Recursos Naturales\"  data-wpil-monitor-id=\"7989\">market conditions and nature<\/a> of the key players have been utilized as a comparative measure.<\/p>\n<h3>Metodolog\u00eda Aplicada<\/h3>\n<p>El <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-de-bric\/\" title=\"Investigaci\u00f3n de Mercado BRIC (Brasil, Rusia, India y China)\"  data-wpil-monitor-id=\"7992\">market<\/a> potential regarding a US University in China was analyzed by:<\/p>\n<ul>\n<li>An\u00e1lisis de las deficiencias<\/li>\n<li>FODA comparativo<\/li>\n<li>Gr\u00e1fico de radar<\/li>\n<li>El mejor enfoque de marketing de su clase<\/li>\n<\/ul>\n<p>Para generar los datos se utiliz\u00f3 al menos una herramienta anal\u00edtica por segmento. Se establecieron los siguientes 8 par\u00e1metros para datos cualitativos y cuantitativos:<\/p>\n<ul>\n<li>Rentabilidad<\/li>\n<li>Oferta de cursos<\/li>\n<li>Perfil de estudiante<\/li>\n<li>Asociaciones internacionales<\/li>\n<li>Facultad<\/li>\n<li>Reputaci\u00f3n<\/li>\n<li>Campa\u00f1as de marketing<\/li>\n<li>Localizacion fisica<\/li>\n<\/ul>\n<p>All parameters are given different weights and averages based on the perception of the respondents of the study and personal interpretation of the team based on the results of the first two phases of the report.<\/p>\n<p>Para el an\u00e1lisis cuantificado, la percepci\u00f3n de los encuestados sobre el funcionamiento de las universidades estadounidenses en China se calcula mediante esta f\u00f3rmula:<\/p>\n<p style=\"padding-left: 40px;\">Percentage1 (%) = Number of Respondents who think that U.S. provides the highest quality education<\/p>\n<p style=\"padding-left: 40px;\">N\u00famero total de encuestados<\/p>\n<p style=\"padding-left: 40px;\">Porcentaje2 (%) = N\u00famero de encuestados que est\u00e1n dispuestos a inscribirse en una universidad estadounidense con sede en China<\/p>\n<h3>Conclusiones basadas en los hallazgos del SIS<\/h3>\n<ul>\n<li>Low market potential for US schools due to the preference of local students for local institutions<\/li>\n<li>Los estudiantes locales prefieren estudiar en el extranjero en lugar de en una universidad de extensi\u00f3n de una universidad estadounidense en China.<\/li>\n<li>Local students will pay $600-1000. International students will pay $3,300-4,400. Students and Families expected <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-educacion-superior\/\" title=\"Investigaci\u00f3n de mercado de educaci\u00f3n superior\"  data-wpil-monitor-id=\"7988\">higher quality facilities and education<\/a> with higher costs.<\/li>\n<li>Peking University has the best social science and humanities programs, while Tsinghua has the best Engineering program<\/li>\n<li>Los mejores estudiantes asisten a las 5 mejores universidades<\/li>\n<li>All key players have joint partnerships and student <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/estudio-de-mercado-de-divisas\/\" title=\"Investigaci\u00f3n del mercado cambiario\"  data-wpil-monitor-id=\"7990\">exchange programs with other universities and research<\/a> institutions in the country.<\/li>\n<\/ul>\n<h3>Acciones como resultado de nuestros hallazgos<\/h3>\n<ul>\n<li>La implementaci\u00f3n requerir\u00e1 una dedicaci\u00f3n sustancial de los mejores recursos.<\/li>\n<li>Asociaci\u00f3n con actores locales (empresas y otras universidades)<\/li>\n<li>A strong marketing campaign, including the use of the yearly education expo<\/li>\n<li>Uso limitado de becas porque se consideran negativas en t\u00e9rminos de calidad.<\/li>\n<li>\u00a0<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo SIS ayud\u00f3 a una importante universidad a considerar su ingreso al mercado extranjero.<\/p>","protected":false},"author":1,"featured_media":63124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/15044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=15044"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/15044\/revisions"}],"predecessor-version":[{"id":81347,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/15044\/revisions\/81347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63124"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=15044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=15044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=15044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}