{"id":14133,"date":"2015-02-09T23:26:07","date_gmt":"2015-02-09T23:26:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=14133"},"modified":"2026-01-26T18:47:28","modified_gmt":"2026-01-26T23:47:28","slug":"fabricante-asiatico-de-vajillas-de-ceramica-para-entrada-en-el-mercado","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/fabricante-asiatico-de-vajillas-de-ceramica-para-entrada-en-el-mercado\/","title":{"rendered":"Entrada al mercado asi\u00e1tico de un fabricante de vajillas de cer\u00e1mica"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n
\n\n\n\n

Antecedentes del estudio de caso<\/h2>\n\n\n\n

A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go-to-market strategy. SIS worked with the senior executives to design the best solution for its business goals.<\/p>\n\n\n\n

Metodolog\u00eda<\/h2>\n\n\n\n

SIS developed a comprehensive tableware market entry feasibility and attractiveness study<\/a> in two countries in Asia. The project involved in-depth discussions with distributors, retailers, and customers. This allowed SIS to gain insights into the trends, growing segments, and demand gaps in both local markets<\/a>.<\/p>\n\n\n\n

Resultados clave<\/h2>\n\n\n\n

Entre los principales hallazgos de la investigaci\u00f3n, el SIS encontr\u00f3 que:<\/p>\n\n\n\n

    \n
  1. Young married couples are the key buyers of ceramic tableware products, while the final buying decision is still made by women<\/li>\n\n\n\n
  2. Se prefiere la vajilla de cer\u00e1mica de estilo occidental, especialmente aquellas marcas capaces de ofrecer una combinaci\u00f3n de dise\u00f1os modernos pero elegantes.<\/li>\n\n\n\n
  3. In both Asian<\/a> countries foreign-branded and imported tableware account for 60-80% of the total market in 2013. Companies from China<\/a> and United Kingdom are the main exporters in the selected countries<\/li>\n\n\n\n
  4. Consumers\u2019 attitudes toward innovative design and international brands<\/a> represent a great opportunity for homewares producers from all over the world.<\/li>\n\n\n\n
  5. <\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Obtenga m\u00e1s informaci\u00f3n en nuestro estudio de caso sobre la entrada al mercado en Asia de un fabricante de vajillas de cer\u00e1mica.<\/p>","protected":false},"author":1,"featured_media":67066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/14133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=14133"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/14133\/revisions"}],"predecessor-version":[{"id":81595,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/14133\/revisions\/81595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/67066"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=14133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=14133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=14133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}