{"id":14133,"date":"2015-02-09T23:26:07","date_gmt":"2015-02-09T23:26:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=14133"},"modified":"2025-09-16T22:38:10","modified_gmt":"2025-09-17T02:38:10","slug":"fabricante-asiatico-de-vajillas-de-ceramica-para-entrada-en-el-mercado","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/asian-market-entry-ceramic-tableware-manufacturer\/","title":{"rendered":"Entrada al mercado asi\u00e1tico de un fabricante de vajillas de cer\u00e1mica"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-6944018d\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-6944018d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-1024x574.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"China (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Antecedentes del estudio de caso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go-to-market strategy. SIS worked with the senior executives to design the best solution for its business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metodolog\u00eda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS developed a comprehensive tableware market entry feasibility and attractiveness study in two countries in Asia. The project involved in-depth discussions with distributors, retailers, and customers. This allowed SIS to gain insights into the trends, growing segments, and demand gaps in both local markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados clave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los principales hallazgos de la investigaci\u00f3n, el SIS encontr\u00f3 que:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Young married couples are the key buyers of ceramic tableware products, while the final buying decision is still made by women<\/li>\n\n\n\n<li>Se prefiere la vajilla de cer\u00e1mica de estilo occidental, especialmente aquellas marcas capaces de ofrecer una combinaci\u00f3n de dise\u00f1os modernos pero elegantes.<\/li>\n\n\n\n<li>En ambos pa\u00edses asi\u00e1ticos, la vajilla importada y de marca extranjera represent\u00f3 entre 60 y 801 TP3T del mercado total en 2013. Las empresas de China y el Reino Unido son los principales exportadores en los pa\u00edses seleccionados.<\/li>\n\n\n\n<li>Consumers\u2019 attitudes toward innovative design and international brands represent a great opportunity for homewares producers from all over the world.<\/li>\n\n\n\n<li><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Obtenga m\u00e1s informaci\u00f3n en nuestro estudio de caso sobre la entrada al mercado en Asia de un fabricante de vajillas de cer\u00e1mica.<\/p>","protected":false},"author":1,"featured_media":67066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/14133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=14133"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/14133\/revisions"}],"predecessor-version":[{"id":69270,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/14133\/revisions\/69270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/67066"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=14133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=14133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=14133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}