{"id":12870,"date":"2015-01-07T00:36:52","date_gmt":"2015-01-07T00:36:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=12870"},"modified":"2025-09-16T22:38:55","modified_gmt":"2025-09-17T02:38:55","slug":"investigacion-de-mercado-sanitario-emea","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/investigacion-de-mercado-sanitario-emea\/","title":{"rendered":"Investigaci\u00f3n del mercado sanitario en Europa"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n
\n\n\n

Estudio de caso de atenci\u00f3n m\u00e9dica en varios pa\u00edses<\/h2>\n

SIS International Research realiz\u00f3 un estudio en l\u00ednea en nombre de uno de nuestros clientes, que trabajaba en estrecha colaboraci\u00f3n con una corporaci\u00f3n farmac\u00e9utica global. El enfoque principal de este estudio fue en pacientes de 6 pa\u00edses diferentes repartidos por Am\u00e9rica del Norte y Europa occidental y del norte, todos diagnosticados con estre\u00f1imiento inducido por opioides debido al manejo del dolor cr\u00f3nico. La muestra general de todos los pa\u00edses sum\u00f3 500 pacientes, lo que se logr\u00f3 despu\u00e9s de una encuesta en l\u00ednea de 20 minutos.<\/p>\n

SIS program\u00f3 y organiz\u00f3 la encuesta, tradujo superposiciones en cuatro idiomas para los fines de este proyecto y trabaj\u00f3 en tabulaciones cruzadas y an\u00e1lisis.<\/p>\n

Despu\u00e9s de confirmar el dise\u00f1o del cuestionario junto con el cliente, finalmente se lanz\u00f3 el estudio y se complet\u00f3 con \u00e9xito en 3 semanas de actividades de trabajo de campo y una semana completa de an\u00e1lisis y presentaci\u00f3n de datos.<\/p>\n

Project managers from two different SIS offices covering multiple time zones around the globe worked together closely with the client<\/a> on this study, and ensured that the flow of information to and from the client was never interrupted in order to provide constant fieldwork updates and answers to our client’s queries almost instantly.<\/p>\n

The fieldwork process included some nuances. The study took place in all countries simultaneously, so accuracy and efficient coordination were key considerations. In addition, it was important to adapt and localize the list of medications into each of the 6 countries, and ensure that questions and selections were relevant in each market<\/a>. For instance, medications can hold different names in different countries or can only be present in certain countries. Therefore, a robust secondary research effort can be crucial in contextualizing and analyzing feedback and data.<\/p>\n

Algunos de los hallazgos clave que recopilamos de este estudio incluyeron:<\/h2>\n

Se logr\u00f3 una tasa de respuesta m\u00e1s alta entre las mujeres (55%), y m\u00e1s de la mitad de los encuestados ten\u00edan m\u00e1s de 45 a\u00f1os (55%).
Los pa\u00edses con mayores tasas de respuesta fueron Canad\u00e1, Estados Unidos y el Reino Unido.
La mayor\u00eda de los encuestados (44%) ten\u00edan dolor continuo (cr\u00f3nico) que no estaba relacionado con el c\u00e1ncer durante los \u00faltimos 1 a 5 a\u00f1os.
M\u00e1s de la mitad de los encuestados (60%) sufr\u00edan niveles de dolor que iban del 7 al 10 (siendo 1 debilidad y 10 el peor dolor que pod\u00edan imaginar).<\/p>\n

Overall, this study was a success and provided insight<\/a> for meaningful change and development. Moreover, at SIS, our dedicated teams in 9 locations spread across 4 continents offer clients access to knowledge from developed to emerging markets<\/a>. Our extensive global network, further extends our geographic reach, providing both local insights and global<\/a> perspectives.<\/p>\n

Aunque comparten datos personales a trav\u00e9s de sus respuestas, los encuestados no tienen que enfrentarse a un moderador ni hablar por tel\u00e9fono al responder preguntas, lo que repercute en el nivel de honestidad de sus respuestas.<\/p>\n

Online surveys also have drawbacks, compared to traditional qualitative methods for instance. There are no trained<\/a> interviewers to probe respondents and gather additional data, and some countries do not have the same internet\/mobile coverage as others, which could limit the sampling and respondent availability.<\/p>\n

Cont\u00e1ctenos para su pr\u00f3ximo proyecto de investigaci\u00f3n de mercado sanitario en Europa.<\/a><\/h2>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Multi-country Healthcare Case Study SIS International Research conducted an online study on behalf of one of our clients, who was working closely with a global pharmaceutical corporation. The main focus of this study was on patients from 6 different countries spread across North America and Western\/Northern Europe, all diagnosed with opioid induced constipation due to … Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":69260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[282,280,281,318,278],"class_list":["post-12870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-africa","tag-emea","tag-europe","tag-healthcare-market-research","tag-middle-east","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12870"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12870\/revisions"}],"predecessor-version":[{"id":81600,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12870\/revisions\/81600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/69260"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}