{"id":12246,"date":"2008-05-29T22:57:00","date_gmt":"2008-05-29T22:57:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/an-eye-on-the-arab-world-by-ahmed-nassef-president-of-maktoob-research\/"},"modified":"2024-05-20T11:19:55","modified_gmt":"2024-05-20T15:19:55","slug":"una-mirada-al-mundo-arabe-por-ahmed-nassef-presidente-de-maktoob-research","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/una-mirada-al-mundo-arabe-por-ahmed-nassef-presidente-de-maktoob-research\/","title":{"rendered":"Una mirada al mundo \u00e1rabe por Ahmed Nassef, presidente de Maktoob Research"},"content":{"rendered":"<p>[fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; equal_height_columns=&#8221;no&#8221; menu_anchor=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; background_color=&#8221;&#8221; background_image=&#8221;&#8221; background_position=&#8221;center center&#8221; background_repeat=&#8221;no-repeat&#8221; fade=&#8221;no&#8221; background_parallax=&#8221;none&#8221; parallax_speed=&#8221;0.3&#8243; video_mp4=&#8221;&#8221; video_webm=&#8221;&#8221; video_ogv=&#8221;&#8221; video_url=&#8221;&#8221; video_aspect_ratio=&#8221;16:9&#8243; video_loop=&#8221;yes&#8221; video_mute=&#8221;yes&#8221; overlay_color=&#8221;&#8221; video_preview_image=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; padding_top=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; padding_right=&#8221;&#8221;][fusion_builder_row][fusion_builder_column type=&#8221;1_1&#8243; layout=&#8221;1_1&#8243; background_position=&#8221;left top&#8221; background_color=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; border_position=&#8221;all&#8221; spacing=&#8221;yes&#8221; background_image=&#8221;&#8221; background_repeat=&#8221;no-repeat&#8221; padding_top=&#8221;&#8221; padding_right=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; margin_top=&#8221;0px&#8221; margin_bottom=&#8221;0px&#8221; class=&#8221;&#8221; id=&#8221;&#8221; animation_type=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_direction=&#8221;left&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; center_content=&#8221;no&#8221; last=&#8221;true&#8221; min_height=&#8221;&#8221; hover_type=&#8221;none&#8221; link=&#8221;&#8221; border_sizes_top=&#8221;&#8221; border_sizes_bottom=&#8221;&#8221; border_sizes_left=&#8221;&#8221; border_sizes_right=&#8221;&#8221; first=&#8221;true&#8221;][fusion_text]<\/p>\n<p>These days, it is practically impossible to pick up a major American newspaper without reading about Dubai. Whether it is the construction of the world\u2019s tallest building (which will also include the world\u2019s first Armani super-luxury hotel), the world\u2019s biggest shopping mall or the world\u2019s biggest amusement park (housing the biggest Universal Studios), Dubai\u2019s incredible growth has made it a center of commercial attention and has brought the larger Middle East market into focus for many of the world\u2019s businesses.<\/p>\n<p>However, reaching Arab consumers is not always easy, and trying to reach them online presents its own special set of challenges. While Dubai\u2019s high Internet penetration rates (over 60 percent) should present fertile ground for online research, you\u2019ll be hard pressed to find much of it being conducted, even by local branches of some of the <a href=\"https:\/\/www.sisinternational.com\/solutions\/branding-and-customer-research-solutions\/product-testing-market-research\/sis-internationals-food-taste-testing\/\" title=\"What Makes SIS International Research the TOP Market Research Firm for Food Taste Testing in New York City\"  data-wpil-monitor-id=\"7690\">international research firms<\/a>. And beyond Dubai, the rest of the <a href=\"https:\/\/www.sisinternational.com\/qatar-economic-outlook\/\" title=\"Qatar Economic Outlook and Market Research\"  data-wpil-monitor-id=\"10710\">Middle East<\/a> offers additional obstacles for online researchers as well.<\/p>\n<p>Contributor:<\/p>\n<p>Ahmed Nassef is vice president and general <a href=\"https:\/\/www.sisinternational.com\/brand-management-in-the-21st-century-trends-and-issues\/\" title=\"Brand Management Research\"  data-wpil-monitor-id=\"7691\">manager of Maktoob Research<\/a><\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, es pr\u00e1cticamente imposible leer un peri\u00f3dico estadounidense importante sin leer sobre Dubai. Ya sea la construcci\u00f3n del edificio m\u00e1s alto del mundo (que tambi\u00e9n incluir\u00e1 el primer hotel de s\u00faper lujo Armani del mundo), el centro comercial m\u00e1s grande del mundo o el parque de diversiones m\u00e1s grande del mundo (que alberga los estudios Universal m\u00e1s grandes), el incre\u00edble crecimiento de Dubai ha hecho que sea un centro de atenci\u00f3n comercial y ha centrado la atenci\u00f3n en el mercado m\u00e1s amplio de Oriente Medio para muchas de las empresas del mundo.<\/p>\n<p>Sin embargo, llegar a los consumidores \u00e1rabes no siempre es f\u00e1cil, y tratar de llegar a ellos en l\u00ednea presenta su propia serie de desaf\u00edos especiales. Si bien las altas tasas de penetraci\u00f3n de Internet de Dubai (m\u00e1s del 60 por ciento) deber\u00edan presentar un terreno f\u00e9rtil para la investigaci\u00f3n en l\u00ednea, ser\u00e1 dif\u00edcil encontrar que gran parte de ella se lleve a cabo, incluso por sucursales locales de algunas de las empresas de investigaci\u00f3n internacionales. Y m\u00e1s all\u00e1 de Dubai, el resto de Medio Oriente tambi\u00e9n ofrece obst\u00e1culos adicionales para los investigadores en l\u00ednea.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[294],"tags":[],"class_list":["post-12246","post","type-post","status-publish","format-standard","hentry","category-middle-east-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12246"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12246\/revisions"}],"predecessor-version":[{"id":81753,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12246\/revisions\/81753"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}