{"id":12153,"date":"2010-07-25T19:53:32","date_gmt":"2010-07-25T19:53:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/trends-in-health-and-wellness-in-europe\/"},"modified":"2025-09-16T20:27:26","modified_gmt":"2025-09-17T00:27:26","slug":"tendencias-en-el-mercado-del-bienestar-y-la-salud-en-europa","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/tendencias-en-el-mercado-del-bienestar-y-la-salud-en-europa\/","title":{"rendered":"Investigaci\u00f3n de mercado de atenci\u00f3n sanitaria y bienestar en Europa"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-eb10d270\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-eb10d270\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Healthcare (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>La industria m\u00e9dica europea est\u00e1 evolucionando para afrontar nuevos desaf\u00edos.<\/h2>\n<div>Growing deficits and debt crises across <a href=\"https:\/\/www.sisinternational.com\/es\/investigacion-de-mercado-sanitario-emea\/\" title=\"Investigaci\u00f3n del mercado sanitario en Europa\"  data-wpil-monitor-id=\"6676\">Europa<\/a> are placing increased strains on shrinking healthcare budgets. European populations are getting older requiring more <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/analisis-costo-beneficio-investigacion-de-mercado\/\" title=\"An\u00e1lisis Costo Beneficio Investigaci\u00f3n de Mercado\"  data-wpil-monitor-id=\"9217\">costly health services and benefits<\/a>. \u00a0 Meanwhile, obesity is on the rise in some European countries, and governments are proposing new regulations to encourage or enforce healthy living habits.<\/div>\n<h2 id=\"_mcePaste\">Las empresas buscan afrontar los retos de la medicina europea.<\/h2>\n<div>Modern spas are now promoting services such as fitness, alternative medicine, anti-ageing remedies, and preventative nutrition. <span class=\"removed_link\" title=\"http:\/\/www.prweb.com\/releases\/personal_therapy_products\/aromatherapy\/prweb4253234.htm \">Poco convencional<\/span> medical therapies such as acupuncture, homeopathy, osteopathy, shiatsu, and reflexology are gaining in popularity.<\/div>\n<p>La industria m\u00e9dica europea est\u00e1 evolucionando para afrontar nuevos desaf\u00edos. Los crecientes d\u00e9ficits y las crisis de deuda en toda Europa est\u00e1n ejerciendo mayores presiones sobre los cada vez m\u00e1s reducidos presupuestos de atenci\u00f3n sanitaria. Las poblaciones europeas est\u00e1n envejeciendo y requieren servicios y prestaciones de salud m\u00e1s costosos.  Mientras tanto, la obesidad est\u00e1 aumentando en algunos pa\u00edses europeos y los gobiernos est\u00e1n proponiendo nuevas regulaciones para fomentar o imponer h\u00e1bitos de vida saludables.<\/p>\n<h2>Mercado de comestibles org\u00e1nicos<\/h2>\n<p>Las tiendas de comestibles org\u00e1nicos tienen\u00a0<a href=\"http:\/\/online.wsj.com\/article\/SB10001424052748704804204575069511609696540.html \" target=\"_blank\" rel=\"noopener\">creci\u00f3 r\u00e1pidamente<\/a> in Western European markets. \u00a0Private insurance companies are gearing up to provide confidence to consumers with additional healthcare coverage. \u00a0European <a href=\"https:\/\/www.sisinternational.com\/es\/servicios-de-publicidad-multicultural-para-una-reconocida-empresa-ferroviaria\/\" title=\"Servicios de publicidad multicultural para una reconocida empresa ferroviaria\" data-wpil-monitor-id=\"9219\">companies<\/a> are encouraging new forms of wellness services, such as massages and coaching.<\/p>\n<h2>Combatir la obesidad<\/h2>\n<p>El gobierno alem\u00e1n propuso en 2010 imponer una <a href=\"http:\/\/abcnews.go.com\/International\/europe-fighting-outlaw-obesity-fat-tax\/story?id=9539339\" target=\"_blank\" rel=\"noopener\">impuesto a los obesos<\/a> to reduce strain on health infrastructure, encourage preventative health measures among consumers, and improve fiscal budgets. \u00a0This has sparked controversy in a country debating how best to encourage healthy habits in an ageing nation.<\/p>\n<h2>Regulaci\u00f3n sanitaria en Europa<\/h2>\n<p>Health claims are being treated with more scrutiny as <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-del-mercado-europeo-de-alimentos-y-bebidas\/\" title=\"Investigaci\u00f3n del mercado europeo de alimentos y bebidas\" data-wpil-monitor-id=\"9218\">European<\/a> regulatory bodies seeks to increase confidence in claims of food functionality. \u00a0The European Food Safety Authority (EFSA) has publicly complained in June 2010 about the weakness in the <a href=\"https:\/\/www.sisinternational.com\/es\/claim-research-for-food-and-beverage-taste-tests-validating-your-product-claims\/\" title=\"Claim Research for Food and Beverage Taste Tests: Validating Your Product Claims\" data-wpil-monitor-id=\"9216\">food industry\u2019s claims about their products<\/a>, and has signaled that it will take a louder stance on claims of food functionality.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo la investigaci\u00f3n del mercado sanitario en Europa puede hacer crecer su negocio.<\/p>","protected":false},"author":1,"featured_media":62419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[],"class_list":["post-12153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12153"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12153\/revisions"}],"predecessor-version":[{"id":81540,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12153\/revisions\/81540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62419"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}