{"id":12112,"date":"2008-02-25T01:51:00","date_gmt":"2008-02-25T01:51:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-voice-of-indian-consumers\/"},"modified":"2026-01-24T16:36:49","modified_gmt":"2026-01-24T21:36:49","slug":"la-voz-de-los-consumidores-indios","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/la-voz-de-los-consumidores-indios\/","title":{"rendered":"La voz de los consumidores indios"},"content":{"rendered":"<p>Por Ramesh Hariharan, director ejecutivo de Defussion Knowledge Solutions<\/p>\n<p>Today&#8217;s organized retail sector in India is valued at $7 billion, and within 3 years (by the year 2010) the figure shall be 3.5 times as large at $25 billion. Many Indian and foreign companies are eyeing a piece of the pie in the overall market, and are already investing heavily in infrastructure and brand building. The <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/enhancing-product-appeal-through-consumer-choice-modeling\/\" title=\"Consumer Choice Modeling\"  data-wpil-monitor-id=\"1205\">consumer of today has many choices<\/a> as far as brands are concerned, and their choices on which retail stores to choose are increasing day by day.<\/p>\n<p>More often than not, the retailers in India fail to understand the customer because of the rat race they are in. They tend to ignore the customer servicing, which could be detrimental in the long term. Yet unbeknownst to many retailers, the impact of a company&#8217;s customer service will likely be visible in the near future. To stay ahead of the competition, retailers in India need to know their consumers better and should keep them from day one!<\/p>\n<p><strong>Preguntas clave para minoristas<\/strong><\/p>\n<ul class=\"unindentedList\">\n<li>\u00bfC\u00f3mo diferenciarse para mantenerse a la cabeza?<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>\u00bfC\u00f3mo atraer clientes y retenerlos?<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>\u00bfC\u00f3mo vender m\u00e1s? \u00bfC\u00f3mo vender mejor?<\/li>\n<\/ul>\n<p><strong>Repensar el comercio minorista indio: el enfoque de las empresas en el consumidor<\/strong><\/p>\n<ul class=\"unindentedList\">\n<li>\u00a1Conozca a sus clientes mejor que los minoristas de la competencia!<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>\u00a1Conoce sus actividades diarias!<\/li>\n<\/ul>\n<p>At the same time, understanding the Indian consumer is one of the most difficult aspects of retailing. One tool used is feedback (comment cards) forms. Even though it tries to understand the consumer, more often than not, it offers little value to companies, because most feedback forms are:<\/p>\n<ul class=\"unindentedList\">\n<li>Desesperado<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>Anticuado<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>Todos lucen iguales<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>Actuar como mera palabrer\u00eda<\/li>\n<\/ul>\n<p><strong>Venta minorista m\u00e1s eficaz en la India<\/strong><br \/>Las empresas del mercado minorista en la India deber\u00edan considerar hacer algunas de las siguientes cosas con la esperanza de mejorar su posici\u00f3n entre los consumidores:<\/p>\n<ul class=\"unindentedList\">\n<li>Comprender mejor los segmentos de clientes desde \u00e1ngulos demogr\u00e1ficos y de comportamiento<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>Recompense a los clientes existentes y genere lealtad<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>Create fresh selling, up-selling and cross-selling opportunities<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>Tenga una ventaja innovadora sobre sus competidores<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>Give a fresh perspective on customer understanding<\/li>\n<\/ul>\n<p>Understanding consumers (and their competitors&#8217; customers) and catering to their needs has yet to become popular in India. Those retailers who bring in a fresh perspective to customer servicing in the <a href=\"https:\/\/www.sisinternational.com\/es\/the-future-of-retail\/\" title=\"The Future of Retail\"  data-wpil-monitor-id=\"1389\">Indian<\/a> context and those who act along those lines can increase their chances of becoming future leaders. To reach such a position, they need to understand their customers on a daily basis and should hold on to them.<\/p>\n<p><strong>Contributing Company<\/strong>:<br \/>Soluciones de conocimiento de defusi\u00f3n. Bangalore, India. www.defussion.com<br \/>Contacto: Ramesh Hariharan. <a href=\"mailto:contact@defussion.com\">contact@defussion.com<\/a> +91 80 6699 4513.<\/p>\n<p><strong>Disclaimer<\/strong>: Views &amp; opinions are solely those of the contributors and do not necessarily reflect SIS International Inc.&#8217;s opinions, views, and methodologies. Under no circumstances will SIS, it affiliates, successors, or assigns be liable for any loss or damage caused by anyone&#8217;s reliance on information contained in this website.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por Ramesh Hariharan, director ejecutivo de Defussion Knowledge Solutions<\/p>\n<p>El sector minorista organizado actual en la India est\u00e1 valorado en $7 mil millones, y dentro de tres a\u00f1os (para el a\u00f1o 2010) la cifra ser\u00e1 3,5 veces mayor, $25 mil millones.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[298],"tags":[],"class_list":["post-12112","post","type-post","status-publish","format-standard","hentry","category-asia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/es\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"By Ramesh Hariharan, Executive Director of Defussion Knowledge SolutionsToday's organized retail sector in India is valued at $7 billion, and within 3 years (by the year 2010) the figure shall be 3.5 times as large at $25 billion.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12112"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12112\/revisions"}],"predecessor-version":[{"id":75765,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12112\/revisions\/75765"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}