{"id":12076,"date":"2009-03-05T20:02:00","date_gmt":"2009-03-05T20:02:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/developing-a-sustainable-competitive-advantage\/"},"modified":"2025-09-16T00:27:55","modified_gmt":"2025-09-16T04:27:55","slug":"desarrollar-una-ventaja-competitiva-sostenible","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/desarrollar-una-ventaja-competitiva-sostenible\/","title":{"rendered":"Desarrollar una ventaja competitiva sostenible"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-437208d2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-437208d2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Business (36)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h2>A sustainable competitive advantage is an advantage in providing value to customers that cannot be imitated.<\/h2>\n<p><span style=\"font-weight: 400;\">Numerous cases abound where the first mover in a market develops a competitive advantage, but soon loses it.\u00a0 In the 1990s, AOL had a competitive advantage as an Internet Service Provider (ISP), becoming the preferred provider for consumers new to the internet. It offered more features in one easy-to-use platform. Some customers used \u201cAOL Keywords\u201d to search just as much as they used Yahoo and Altavista to search. Yet, as customers became more sophisticated and as competing ISPs launched cheaper substitutes (e.g. Netzero, Earthlink), that advantage became difficult to sustain.\u00a0 It can be a challenge to sustain a competitive <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/la-ventaja-de-probar-productos-en-nueva-york-frente-a-los-angeles\/\" title=\"La ventaja de probar productos en Nueva York en comparaci\u00f3n con Los \u00c1ngeles\"  data-wpil-monitor-id=\"8838\">advantage because once a product<\/a> or service is made, other competitors can reverse engineer a company&#8217;s success, taking the competitive advantage away. <\/span><\/p>\n<h2>Fuentes de ventajas competitivas sostenibles:<\/h2>\n<ul>\n<li>Habilidades superiores<\/li>\n<li>Recursos superiores<\/li>\n<li>Experiencia de uso \u00fanica<\/li>\n<li>Caracter\u00edsticas \u00fanicas del producto<\/li>\n<li>Dise\u00f1o<\/li>\n<li>Modo de entrega<\/li>\n<li>Marca<\/li>\n<li>CRM<\/li>\n<li>Investigaci\u00f3n de mercado<\/li>\n<li>Altos costos de cambio<\/li>\n<li>Barreras de entrada<\/li>\n<li>Patentes<\/li>\n<li>Liderazgo en costos<\/li>\n<li>Diferenciaci\u00f3n<\/li>\n<li>Enfocar<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An example of sustainable competitive advantage through differentiation is Starbucks. The company essentially serves a commodity: coffee. But it has made the coffee-buying <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/experiencia-del-cliente-digital-cx-investigacion-de-mercado\/\" title=\"Investigaci\u00f3n de mercado de experiencia del cliente digital (CX)\"  data-wpil-monitor-id=\"8836\">experience cater to its customers\u2019<\/a> lifestyles and psychographics. Customers buy at Starbucks to relax and purchase many of its additional products in the meantime. This superior and unique customer experience is an example of a competitive advantage.<\/span><\/p>\n<h2>C\u00f3mo la investigaci\u00f3n de mercado genera una ventaja competitiva<\/h2>\n<p><span style=\"font-weight: 400;\">La investigaci\u00f3n de mercado es crucial para desarrollar una ventaja competitiva sostenible porque descubre lo que quieren los clientes. Puede:<\/span><\/p>\n<ul>\n<li>Descubra informaci\u00f3n que no est\u00e1 disponible para la competencia<\/li>\n<li>Identify <a href=\"https:\/\/www.sisinternational.com\/es\/factores-clave-de-exito-en-la-investigacion-del-mercado-automotriz\/\" title=\"Factores clave de \u00e9xito en la investigaci\u00f3n de mercado automotriz\"  data-wpil-monitor-id=\"8833\">Factores claves del \u00e9xito<\/a><\/li>\n<li>Orientar el posicionamiento en el mercado.<\/li>\n<li>Adaptar los movimientos estrat\u00e9gicos para mantenerse por delante de los competidores.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.sisinternational.com\/es\/about-sis\/contact-sis-international-market-research\/\">Cont\u00e1ctenos para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/a><\/h2>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Una ventaja competitiva sostenible es una ventaja al proporcionar valor a los clientes sin que pueda ser imitado.<\/p>","protected":false},"author":1,"featured_media":62792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12076"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12076\/revisions"}],"predecessor-version":[{"id":81482,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12076\/revisions\/81482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62792"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}