{"id":12067,"date":"2018-11-21T20:35:00","date_gmt":"2018-11-21T20:35:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/low-cost-carriers-in-the-aviation-industry\/"},"modified":"2026-01-25T17:44:37","modified_gmt":"2026-01-25T22:44:37","slug":"transportistas-de-bajo-coste-en-la-industria-de-la-aviacion","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/transportistas-de-bajo-coste-en-la-industria-de-la-aviacion\/","title":{"rendered":"Investigaci\u00f3n de mercado de aerol\u00edneas de bajo costo"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Low-cost carriers, discount airlines or low-cost airlines are airlines that offer lower fares in exchange for fewer passenger comforts. The concept started in the 1970s by the American domestic carrier Southwest as a way to offer cheap airfares to consumers, since then more low-cost airlines started to proliferate gobbling market share to the point that even major carriers had to establish their own subsidiaries that offered lower fares to regain lost customers.<\/p>\n\n\n\n

Opportunities in Low-Cost Air Travel<\/h2>\n\n\n\n

The impact of low-cost carriers on the aviation industry has been tremendous.\u00a0 The deep market penetration of low-cost airlines<\/a> caused conventional carriers to cut flights, close hubs and even abandon service to some cities. In the last few years with high fuel costs and the slowing global economy eating into the bigger carriers\u2019 profit margins, only budget airlines have consistently reported profits or expanded their routes.\u00a0 In Asia and the Middle East the low fare sector has dramatically grown in the last decade and there are no signs that the expansion would be curtailed.\u00a0 Low-cost carriers in the Middle East have grown very fast relative to traditional carriers.<\/p>\n\n\n\n

Informaci\u00f3n sobre el valor del cliente<\/h2>\n\n\n\n

The success of budget airlines can be traced back to their business model which expounds that cost<\/a> is not equal to price. The original Southwest model consisted of low fares, higher frequency routes, use of secondary airports with short turnaround times and utilizing the same type of aircraft for the fleet. Modern budget airlines still closely follow the same precepts as those laid out by Southwest but because of there are more low-cost airlines competing in the market<\/a> there have been differences in every budget carrier in their implementation. Low-cost airlines in America offer frequent flyer programs and some have even offered the same frills found in bigger carriers like complementary drinks and different class systems.\u00a0 In Europe, budget airlines like easyJet and Ryanair usually follow the more traditional business model\u00a0 except that both airlines have operated into major hubs such as Paris Charles de Gaulle, Dublin and Manchester where the traditional strategy of operating in secondary airports.<\/p>\n\n\n\n

Propuesta de valor de viajes de bajo coste<\/h2>\n\n\n\n

Los clientes prefieren cada vez m\u00e1s el enfoque sencillo a volar s\u00f3lo para ahorrar dinero. Si bien el mayor atractivo para las aerol\u00edneas con descuento siguen siendo obviamente las tarifas m\u00e1s bajas que ofrecen, este no es el \u00fanico factor que contribuye a su \u00e9xito. Para los viajeros frecuentes, el factor m\u00e1s importante que hace que las aerol\u00edneas de bajo coste sean m\u00e1s atractivas es la disponibilidad de vuelos en aerol\u00edneas de bajo coste. Dado que los transportistas convencionales est\u00e1n reduciendo sus operaciones, ha habido menos opciones en cuanto a horarios.<\/p>\n\n\n\n

Competencia con las compa\u00f1\u00edas a\u00e9reas heredadas<\/h2>\n\n\n\n

The growth of budget airlines has brought into question the future of legacy carriers. \u00a0Big carriers are increasingly pressured by high fixed costs and relevant market positioning to consumers<\/a>.\u00a0 Legacy carriers are increasingly focusing on cost efficiencies, focus on particular traveler segments, consolidating through mergers and acquisitions, and investing in staff training and communications. \u00a0Today’s new competitive landscape puts large, well-established airlines in fierce competition with low-cost airlines.<\/p>\n\n\n\n

Acerca de la investigaci\u00f3n de mercado de viajes a\u00e9reos de bajo coste<\/h2>\n\n\n\n

SIS is a Global Market Research and Strategy<\/a> Consulting company.\u00a0 We provide Qualitative, Quantitative and Strategy Research<\/a>.\u00a0 Qualitative Research includes exploratory and observational research.\u00a0 It includes methods such as Focus Groups, Customer Interviews, Online Communities, and Ethnography.\u00a0 Quantitative Research provides measurement and data<\/a>.\u00a0 M\u00e9todos de investigaci\u00f3n cuantitativa.<\/a> include online, telephone, and mobile surveys.\u00a0 Strategy Research examines competitive and industry<\/a> dynamics that impact your decision-making.\u00a0 Strategy solutions include Market<\/a> Opportunity insights, Market Sizing and Competitive Analysis.<\/p>","protected":false},"excerpt":{"rendered":"

Descubra nuevos conocimientos con la investigaci\u00f3n de mercado de aerol\u00edneas de bajo costo.<\/p>","protected":false},"author":1,"featured_media":64978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291],"tags":[],"class_list":["post-12067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12067"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12067\/revisions"}],"predecessor-version":[{"id":81772,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12067\/revisions\/81772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64978"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}