{"id":12066,"date":"2018-11-24T19:34:25","date_gmt":"2018-11-24T19:34:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/brick-and-mortar-retail-and-the-mobile-revolution\/"},"modified":"2026-01-26T18:27:02","modified_gmt":"2026-01-26T23:27:02","slug":"el-comercio-minorista-tradicional-y-la-revolucion-movil","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/el-comercio-minorista-tradicional-y-la-revolucion-movil\/","title":{"rendered":"Investigaci\u00f3n de mercado minorista m\u00f3vil"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The world has gone mobile.  Millions of consumers now prefer to buy online.  When they do buy in-store, they often use their smart phones to<\/p>\n\n\n\n

    \n
  1. Descubre nuevos productos<\/li>\n\n\n\n
  2. Encuentra gangas<\/li>\n\n\n\n
  3. Localizar \u00e1reas de la tienda de inter\u00e9s<\/li>\n\n\n\n
  4. Utilice cupones m\u00f3viles<\/li>\n\n\n\n
  5. Compartir compras con amigos<\/li>\n\n\n\n
  6. Descubra nuevas tendencias en los sitios de redes sociales<\/li>\n<\/ol>\n\n\n\n

    With the growth of smartphones, mobile commerce and shopping through wireless handheld devices such as cell phones or tablets has the potential to grow even more in the future.  Shoppers are demanding more services that are centered on mobile devices.  Retailers have the opportunity and challenge of providing customers with services and apps that consumers<\/a> can use.<\/p>\n\n\n\n

    Pagos m\u00f3viles<\/h2>\n\n\n\n

    New developments in mobile commerce such as faster mobile payments, social retail and one-click purchases have profoundly changed the way customers shop. Smartphones have actually connected shoppers with brands spending more time looking for the best deals or researching<\/a> brands. Mobile has become a central part of the shopping and customer experience and physical retailers are increasingly looking to mobile applications to enhance the involvement of shoppers and other measures of performance.<\/p>\n\n\n\n

    Realidad aumentada y escaparates m\u00f3viles<\/h2>\n\n\n\n

    Mobile has changed the way people research<\/a> purchases. Traditionally shoppers did their own product research at home before deciding on a purchase. Smartphones have changed this paradigm with the ability to gather information anywhere they go.  Mobile shoppers can shop in places that they have never shopped before. They can research products on the spot and decide on a purchase instantaneously. The rise of Augmented Reality and Virtual Reality on Apps has transformed window shopping.<\/p>\n\n\n\n

    Viajes de clientes m\u00f3viles<\/h2>\n\n\n\n

    There has been an increasing concern in high street stores that mobile would eat into the brick and mortar retail space because shoppers can hunt for bargains by comparing prices on their smartphones while in store.  But, some retailers are learning how to adapt and harness developments in mobile technology to pull more customers into traditional stores. In that respect, Mobile and physical experiences can coalesce into one seamless experience. For example one store in the U.K. allows customers to pay for items using their PayPal account.<\/p>\n\n\n\n

    Transformaci\u00f3n digital m\u00f3vil<\/h2>\n\n\n\n

    Using mobile in the right way could also provide customer loyalty benefits. Shoppers are beginning to favor retailers that allow them to use their mobile devices to shop.  Physical retailers can use mobile phones to bring relevant information to customers. Enabling Augmented Reality on mobile devices in store can give consumers additional information. Mobile coupons can drive foot fall by giving customers more enticement to visit physical stores.<\/p>\n\n\n\n

    Estrategias omnicanal<\/h2>\n\n\n\n

    Los minoristas tambi\u00e9n pueden medir mejor la eficacia de su campa\u00f1a en tiempo real. Si el sistema de punto de venta electr\u00f3nico de un minorista muestra un d\u00eda lento en ventas, el minorista puede lanzar una campa\u00f1a r\u00e1pidamente y enviar cupones a los clientes para que los canjeen instant\u00e1neamente.<\/p>\n\n\n\n

    Los minoristas tienen el potencial de crear aplicaciones patentadas para enriquecer la experiencia de compra m\u00f3vil, pero tienen la oportunidad de comprender que estas aplicaciones especializadas son diferentes de la tecnolog\u00eda m\u00f3vil b\u00e1sica como el correo electr\u00f3nico y la b\u00fasqueda. Los minoristas tambi\u00e9n atraen a los clientes en plataformas de redes sociales como Facebook y Twitter.<\/p>\n\n\n\n

    La naturaleza de los productos que se venden podr\u00eda cambiar el comportamiento de compra. La comparaci\u00f3n de precios, la b\u00fasqueda de cupones m\u00f3viles podr\u00eda ser m\u00e1s importante para las categor\u00edas de compras, mientras que para los restaurantes, las calificaciones y rese\u00f1as pueden ser m\u00e1s importantes en t\u00e9rminos de participaci\u00f3n y ventas.<\/p>\n\n\n\n

    Acerca de la investigaci\u00f3n de mercado minorista m\u00f3vil<\/h2>\n\n\n\n

    Mobile Retail Research provides data, insights and strategies to boost revenue and engagement.  We conduct Qualitative, Quantitative and Strategy Research.  Qualitative Market Research includes Online Focus Groups, Customer Insights, Mobile Ethnography, and Mobile App Testing.  Quantitative Market Research include surveys.  Strategy Research includes Competitive Analysis, Market Opportunity, Market Sizing and Channel Intelligence.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    El comercio minorista m\u00f3vil est\u00e1 transformando la forma en que las personas viven, compran y prosperan. <\/p>","protected":false},"author":1,"featured_media":63117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12066"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12066\/revisions"}],"predecessor-version":[{"id":80447,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12066\/revisions\/80447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63117"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}