{"id":12063,"date":"2019-02-08T15:39:00","date_gmt":"2019-02-08T15:39:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/rethinking-opportunities-and-growth-in-the-global-retail-industry\/"},"modified":"2026-01-25T19:10:13","modified_gmt":"2026-01-26T00:10:13","slug":"mercado-minorista-moderno","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/mercado-minorista-moderno\/","title":{"rendered":"Investigaci\u00f3n de mercado minorista en China"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

El mercado minorista de China ha experimentado un crecimiento sin precedentes en los \u00faltimos a\u00f1os y, a medida que el panorama minorista contin\u00faa evolucionando, la importancia de la investigaci\u00f3n del mercado minorista en China se ha vuelto cada vez m\u00e1s evidente. <\/span><\/p>\n\n\n\n

Como resultado, las empresas necesitan una comprensi\u00f3n integral de este mercado din\u00e1mico para identificar oportunidades, afrontar desaf\u00edos y tomar decisiones informadas que impulsar\u00e1n su \u00e9xito. <\/span><\/p>\n\n\n\n

\u00bfQu\u00e9 es la investigaci\u00f3n de mercado minorista en China?<\/strong><\/span><\/h2>\n\n\n\n

Retail market research<\/a> in China consists of gathering, analyzing, and drawing conclusions related to the retail environment, consumer behavior, and market trends in the country.\u00a0<\/span><\/p>\n\n\n\n

Su objetivo es proporcionar a las empresas conocimientos valiosos e informaci\u00f3n procesable para tomar decisiones informadas sobre la entrada al mercado, estrategias de expansi\u00f3n e iniciativas de marketing adaptadas al panorama minorista chino \u00fanico.<\/span><\/p>\n\n\n\n

Esto tambi\u00e9n incluye evaluar el tama\u00f1o general, el crecimiento y el potencial del mercado minorista chino, as\u00ed como identificar y comprender los segmentos, tendencias y oportunidades clave del mercado. El objetivo final es descubrir las preferencias, necesidades y h\u00e1bitos de compra de los consumidores chinos.<\/span><\/p>\n\n\n\n

Comercio minorista en China<\/span><\/h2>\n\n\n\n

Large shopping malls have emerged across China to accommodate the rising demand for premium and luxury goods.  These malls are places to buy products, but increasingly are places for consumers to “window shop” with friends and family.  However, a major shift has occurred in China.  Consumers increasingly prefer to purchase products online.  Retail environments increasingly serve as product showcases and locations to bond with brands.<\/span><\/p>\n\n\n\n

El mercado de lujo de China<\/h2>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

China is undergoing rapid social change. A rising Middle Class fueled by a growing GDP per capita growth has caused many people to have disposable income.  With one of the largest transformations to a Middle-Class society, luxury goods are an important way to communicate value and social status.  This “conspicuous consumption” occupies an important part of Chinese society today.<\/span><\/p>\n\n\n\n

La tecnolog\u00eda de pago avanzada de China<\/h2>\n\n\n\n

China has extraordinarily leapfrogged the development of a consumer credit card system, transitioning at lightning speed to a cashless, mobile payment system.  The payment system avoids the four-party system of issuers, cardholders, acquirers and merchants in the United States. <\/span><\/span><\/p>\n\n\n\n

Las redes sociales populares incluyen WeChat, Weibo y Tencent, que permiten a los clientes compartir r\u00e1pidamente informaci\u00f3n y pagos con otros.  <\/span>Los consumidores chinos han adoptado los pagos m\u00f3viles sin efectivo en casi todas las compras y comparten sus compras con amigos. <\/span>  <\/span><\/span><\/p>\n\n\n\n

Con este aumento de la renta disponible y la reputaci\u00f3n pasada de China como fabricante de bienes inferiores, China tiene una gran demanda de mercado de art\u00edculos de lujo.  <\/span><\/span><\/p>\n\n\n\n

Comercio electr\u00f3nico en China<\/h2>\n\n\n\n

Taobao, JD and T-Mall are major players in China’s booming e-Commerce market.  Other e-Commerce leaders include Yihaodian, Jumei, WeiPinHui and XiaoHongShu.<\/p>\n\n\n\n

Entrada al mercado minorista en China<\/h2>\n\n\n\n

Sin embargo, no todos los acontecimientos han sido color de rosa. Por ejemplo, varios minoristas globales que han gastado millones para establecer su presencia f\u00edsica en China han cerrado sus operaciones locales o est\u00e1n en proceso de hacerlo. Dos de esos actores son las mega marcas Best Buy y Mattel. Esta aparente contradicci\u00f3n, sin embargo, no disminuye la tendencia de crecimiento del comercio minorista global, sino que s\u00f3lo resalta los diferentes aspectos y obst\u00e1culos potenciales que los minoristas pueden considerar al involucrarse en econom\u00edas o mercados espec\u00edficos.<\/p>\n\n\n\n

Importancia de la investigaci\u00f3n del mercado minorista en China para las empresas\u00a0<\/strong><\/span><\/h2>\n\n\n\n

Retail market research<\/a> in China helps businesses identify the most suitable market segments, regions, and channels for entry or expansion. It enables them to assess the potential demand for their products or services, ensuring they make strategic and data-driven decisions to optimize their market presence and grow their customer base.<\/span><\/p>\n\n\n\n

Additionally, Chinese consumers have unique preferences and behaviors that can differ significantly from those in other markets \u2013 and investigaci\u00f3n de mercado minorista<\/a> allows businesses to gain an in-depth understanding of their target audience, enabling them to tailor their products, services, and marketing strategies to better resonate with Chinese consumers.<\/span><\/p>\n\n\n\n

Retail market research can also provide valuable insights into the most effective supply chain and distribution strategies<\/a> for businesses operating in China, helping them reduce costs, streamline operations, and ensure their products reach the right customers at the right time.<\/span><\/p>\n\n\n\n

Acerca de la investigaci\u00f3n de mercado minorista en China<\/h2>\n\n\n\n

Investigaci\u00f3n del mercado minorista<\/a> in China uncovers data, insights and strategies to uncover strategic advantages.  Companies use findings for tactical decision-making and new product launches.  Different methods achieve different strategic priorities:<\/p>\n\n\n\n

Investigaci\u00f3n cualitativa<\/strong> uncovers what’s important to customers and the reasons behind certain phenomena.  Methods include Focus Groups, Online Communities, Customer Interviews, Ethnography, and Mobile Video Interviews.<\/p>\n\n\n\n

Investigaci\u00f3n cuantitativa<\/strong> measures the extent to which customers behave.  It can uncover pricing, product and loyalty insights.<\/p>\n\n\n\n

Investigaci\u00f3n estrat\u00e9gica<\/strong> uncovers insights and strategies to create an advantage in competitive industries.  Solutions include Competitive Analysis, Investigaci\u00f3n de oportunidades de mercado<\/a>, Go-To-Market Strategy, and Channel Intelligence.<\/p>\n\n\n\n

Oportunidades y beneficios para la investigaci\u00f3n del mercado minorista en China<\/strong><\/span><\/h2>\n\n\n\n