{"id":12055,"date":"2011-01-04T17:05:47","date_gmt":"2011-01-04T17:05:47","guid":{"rendered":"https:\/\/www.sisinternational.com\/automobiles-and-automotive-technology-spotlight-2011\/"},"modified":"2026-01-24T18:26:29","modified_gmt":"2026-01-24T23:26:29","slug":"mercado-de-tecnologia-automotriz","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/mercado-de-tecnologia-automotriz\/","title":{"rendered":"Investigaci\u00f3n de mercado de tecnolog\u00eda automotriz"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n

\u00a0<\/h2>\n

La tecnolog\u00eda automotriz est\u00e1 evolucionando r\u00e1pidamente.<\/h2>\n

For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world\u2019s most important industries. \u00a0But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, \u201cDetroit\u2019s Big Three\u201d have seen their sales fall dramatically.\u00a0\u00a0<\/p>\n

Mercado automotriz hispano de EE. UU.<\/h2>\n

Another interesting trend in the automotive industry has been increased market<\/a> segmentation by companies like Buick, who have created a niche in the Hispanic Market – through which they have increased sales by 83% in the past year.\u00a0 Several popular car brands: Buick, Chevrolet, Hyundai, Mazda, KIA, Cadillac, and Infiniti, are showing signs of continued growth within the Hispanic market.\u00a0 Detroit’s Big Three are falling behind in niche categories as they have generally tended to market to a broader audience.\u00a0 European brands have not been much better in increasing their sales to Hispanic consumers, but Volkswagen, MINI, and BMW are leading the leading the way into these growing niche markets by stepping up their marketing efforts.\u00a0 On the other hand, Audi has increased their sales to Hispanics over the past year by 23.4%.<\/p>\n

Autom\u00f3viles asi\u00e1ticos<\/h2>\n

Las marcas asi\u00e1ticas tambi\u00e9n se est\u00e1n beneficiando de las ventas en categor\u00edas de autom\u00f3viles de nicho, ya que ahora representan m\u00e1s del 60% del mercado hispano. Espec\u00edficamente, las marcas asi\u00e1ticas Toyota, Honda y Nissan est\u00e1n dominando las preferencias de veh\u00edculos nuevos entre los hispanos en los EE. UU. En 2010, el mercado automotriz hispano aument\u00f3 en m\u00e1s de 6,01 TP3T en los EE. UU., superando el promedio nacional del mercado automotriz de los EE. UU., que solo creci\u00f3 4% durante los primeros 9 meses de 2010. Las compras de autom\u00f3viles hispanos ahora representan 8,7% del mercado total de veh\u00edculos de EE. UU.<\/p>\n

Tecnolog\u00edas y modelos automotrices<\/h2>\n

BMW and Mini are leading the way in the automotive sector for more innovative technology<\/a> to become standard in luxury vehicles. Technology that is being introduced by these companies with their 2011 models is focused on their consumer\u2019s preferences in parking, safety, and satisfaction. The 2011 Mini Countryman features the Central Rail System, replacing the usual console; it offers specifically designed holders for your cups, mobile devices, audio devices, and other common items. \u00a0Mini\u2019s typical small frame has been elongated and now offers generous leg room for all different drivers as well as a larger trunk space (12.2\u2033\u201c15.4 cubic feet and 41.0 cubic feet with the back seats folded down).<\/p>\n

The BMW X3 is now in its second generation (first generation (2004-2010) and has gone high tech by offering such entertainment features as USB Interface, Bluetooth Audio Streaming, and their Navigation and Entertainment Server.\u00a0 BMW has also gone to great lengths to improve the driver\u2019s control when parking or at crowded intersections.\u00a0 The rear view camera shows the driver what\u2019s behind the car<\/a> on the iDrive screen (displayed on the central console \u2013 to be used when backing up and maneuvering into tight spots), while beeping to alert the driver of a safe parking distance. \u00a0The \u201cTop View\u201d camera uses side and rear view camera to give the driver a bird\u2019s eye view of the X3 and its surroundings.<\/p>\n

El BMW Serie 6 Convertible cuenta con \u201cneum\u00e1ticos Run-Flat\u201d. Estos neum\u00e1ticos autosostenibles con refuerzos integrados permiten que los neum\u00e1ticos que tienen una p\u00e9rdida de presi\u00f3n de aire mantengan su forma y su pleno uso en conducci\u00f3n. De hecho, el conductor puede conducir con un neum\u00e1tico Run-Flat hasta 150 millas a velocidades reducidas, lo que hace que las condiciones para cambiar un neum\u00e1tico o esperar asistencia en la carretera sean mucho m\u00e1s convenientes para el conductor. En modelos selectos, BMW tambi\u00e9n ofrece \u201cVisi\u00f3n Nocturna\u201d, que integra el sorprendente sistema de apoyo visual de BMW para ver peatones o animales hasta 300 yardas por delante del autom\u00f3vil, \u00a1en la oscuridad! Al activar una c\u00e1mara de infrarrojos integrada en la parte delantera del BMW, los conductores podr\u00e1n ver los posibles peligros en la carretera que se muestran en el monitor del sistema de navegaci\u00f3n y evitarlos mucho antes de que sean visibles a simple vista.<\/p>","protected":false},"excerpt":{"rendered":"

\u00a0 Automotive Technology is rapidly evolving. For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world\u2019s most important industries. \u00a0But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, \u201cDetroit\u2019s Big Three\u201d have seen their sales … Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[289],"tags":[],"class_list":["post-12055","post","type-post","status-publish","format-standard","hentry","category-automotive","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12055"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12055\/revisions"}],"predecessor-version":[{"id":76494,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12055\/revisions\/76494"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}