{"id":12036,"date":"2012-11-13T22:14:55","date_gmt":"2012-11-13T22:14:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/b2b-marketing-complexities\/"},"modified":"2026-01-24T20:03:15","modified_gmt":"2026-01-25T01:03:15","slug":"complejidades-del-marketing-b2b-2","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/complejidades-del-marketing-b2b-2\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing B2B?"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n

Business-to Business or B2B transactions are those that take place between businesses.<\/h2>\n

Providing products and services to other businesses for further processing, reselling or facilitating their operations is considered a B2B transaction.<\/p>\n

El marketing B2B difiere mucho del marketing B2C (de empresa a consumidor). Cuando las empresas comercializan y venden sus productos a otras empresas, la din\u00e1mica de su estrategia de marketing puede ser completamente diferente de la estrategia de venta al consumidor.<\/p>\n

Diferencias entre los mercados de consumo y B2B<\/h2>\n

A diferencia de las compras B2C, en las que el consumidor suele ser el \u00fanico que toma las decisiones, las compras B2B pueden ser m\u00e1s complejas y normalmente implican una actividad grupal. Puede significar la creaci\u00f3n de varios mensajes diferentes pero integrados que sean comprendidos por personas en diversos niveles organizacionales y tambi\u00e9n en diferentes disciplinas.<\/p>\n

Ciclo de compra<\/h2>\n

The buying cycle of B2B transactions can be well defined with certain strategic levels and takes time to progress. Because of the nature of the transaction, stakeholders and high financial risks involved, research and evaluation process<\/a> takes up most of the purchase process and is quite substantial.<\/p>\n

Conductores<\/h2>\n

Another dynamic in B2B industries is the high risk involved in each transaction, both financially and timely. \u00a0B2B transactions often unfold by building<\/a> trust, relationships and reliability. Relationship marketing is an important aspect that marketers often work on when catering<\/a> to other businesses.<\/p>\n

Procesos de Venta<\/h2>\n

Another challenge in B2B marketing can be referrals and lead generation. \u00a0In today’s competitive marketplace, the concept of partnership has emerged between most B2B buyers and sellers. \u00a0Business purchases take time and accountability, and hence trust can be an important part of the transaction. \u00a0Because there tends to be fewer chances of winning over a loyal customer in the B2B<\/a> space companies leads and specialization can be important in B2B marketing strategy. Other challenges can exist. \u00a0Retaining buyers or clients for the long-term can be key because repeat customers tend to be highly profitable for you and your business.<\/p>\n

Brechas de informaci\u00f3n<\/h2>\n

In B2B marketing, information and communication play important roles in the transaction. \u00a0Sellers often spend in-depth amounts of time educating buyers about the use of their product and emphasizing the benefits<\/a> for their company.<\/p>\n

Consideraciones<\/h2>\n

In B2B industries, networking, procurement programs and referral marketing<\/a> are often considered to be major factors in the lead generation process. \u00a0Other factors that are considered in B2B purchases include order time, lead time, reliability, quality, flexibility, and importantly\u2026 customer service support.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfCu\u00e1les son las diferencias entre B2B y Consumer Marketing? Aprende m\u00e1s.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[295],"tags":[],"class_list":["post-12036","post","type-post","status-publish","format-standard","hentry","category-b2b","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/es\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"What are the differences between B2B and Consumer Marketing? Learn more.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12036"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12036\/revisions"}],"predecessor-version":[{"id":81555,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12036\/revisions\/81555"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}