{"id":12027,"date":"2009-08-26T14:15:34","date_gmt":"2009-08-26T14:15:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/how-to-craft-research-for-japan-culture-matters\/"},"modified":"2025-09-16T20:10:18","modified_gmt":"2025-09-17T00:10:18","slug":"como-elaborar-investigaciones-para-la-cultura-japonesa","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/como-elaborar-investigaciones-para-la-cultura-japonesa\/","title":{"rendered":"C\u00f3mo elaborar investigaciones para Jap\u00f3n; \u00a1La cultura importa!"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n

Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. “Consistent What and Differing How” is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level “What” to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the “How” part of the norm to render the Japan leg most effective while keeping the “What” intact. \u00a0Specifically, this article is about focus group research<\/a>.<\/em><\/strong><\/p>\n

De vez en cuando, cuando realizamos entrevistas de grupos focales mientras los clientes extranjeros los monitorean m\u00e1s all\u00e1 del espejo unidireccional, los clientes inmediatamente sienten que algo es diferente de lo que normalmente ven. Espec\u00edficamente, esperan que cada participante se abra y hable, lo que sacar\u00e1 a relucir sentimientos y pensamientos reales. Sin embargo, esto no es lo que suele ocurrir en Jap\u00f3n. \u00bfQue es diferente?<\/p>\n

La gente aqu\u00ed tiende a estar menos dispuesta a abrirse en p\u00fablico. A diferencia de la cultura de \u201cmostrar y contar\u201d t\u00edpica de Estados Unidos, donde se fomenta mucho la expresi\u00f3n de las opiniones, en Jap\u00f3n ha habido una inclinaci\u00f3n tradicional a volverse menos locuaces en p\u00fablico. Esto puede deberse a que las personas tienden a cambiar su actitud mientras est\u00e1n dentro de su c\u00edrculo interno y mientras est\u00e1n dentro de su c\u00edrculo externo. Evidentemente, mientras est\u00e1n dentro de los primeros, se vuelven m\u00e1s abiertos y viceversa. En otras palabras, la gente suele volverse muy lac\u00f3nica cuando habla entre \u201cextra\u00f1os\u201d. \u00a1Uno de mis amigos estadounidenses lo llam\u00f3 cultura enlatada!<\/p>\n

Me gustar\u00eda compartir con ustedes c\u00f3mo hemos estado abordando este \u201cimpedimento\u201d cultural mientras intentamos obtener sus verdaderos sentimientos y pensamientos.<\/p>\n

Romper el hielo <\/strong><\/p>\n

Afortunadamente, este enfoque simple pero universal tambi\u00e9n es eficaz en Jap\u00f3n. La gente reacciona ante algo divertido y se crea una atm\u00f3sfera relajante. Esto es un calentamiento.<\/p>\n

Encendido <\/strong><\/p>\n

Nobody tends to want to be the first to express his\/her own thought even if asked. What we often do is to present a point about which people can’t help saying something. For example, if you want to know the pattern of education spending by participants on their children<\/a>, you may want to allude to a group of people who are “enthusiastic” about a certain type of educational spending. Since we have chosen people who are keen on education, each of them should have some clear opinion about it, be it positive or not. That works as an ignition.<\/p>\n

Evitar la gravitaci\u00f3n sesgada <\/strong><\/p>\n

In Japan, people tend to try to reach consensus as early as possible; many scholars suggest that this attitude stems from Japan’s agricultural societal structure where group<\/a> works are always looked for. This is also what we observe in focus group meetings. People tend to gravitate toward one opinion; once a certain position is built, a “snowball” effect often kicks in where people begin to rally around it. This is one of major impediments one should avoid once free-wheeling discussions begin. Although I don’t get into specific tactics to stay away from the end result becoming highly biased because they are pretty common across cultures, the moderator should be very alert on this gravitational force gaining momentum and strike the balance of discussions.<\/p>\n

Empresa colaboradora:<\/strong>
\nServicios de investigaci\u00f3n de Jap\u00f3n. Tokio, Jap\u00f3n.www.japan-research-services.com
\nContacto: Yasu Kanno.yasu.ka@agloballoon.co.jp<\/a><\/p>\n

Descargo de responsabilidad: Los puntos de vista y opiniones son \u00fanicamente los de los contribuyentes y no reflejan necesariamente las opiniones, puntos de vista y metodolog\u00edas de SIS International Inc. Bajo ninguna circunstancia SIS, sus afiliados, sucesores o cesionarios ser\u00e1n responsables de cualquier p\u00e9rdida o da\u00f1o causado por la confianza de cualquier persona en la informaci\u00f3n contenida en este sitio web.<\/p>","protected":false},"excerpt":{"rendered":"

\"\"<\/span><\/span>Muchas empresas de investigaci\u00f3n globales quedan atrapadas en un escollo al dise\u00f1ar la parte japonesa del proyecto de investigaci\u00f3n global. \u201cQu\u00e9 consistente y c\u00f3mo diferente\u201d es una norma a la que siempre se debe adherir en los proyectos de investigaci\u00f3n globales que contienen investigaci\u00f3n de campo en muchos pa\u00edses. La mayor\u00eda de las veces, necesitamos ajustar los detalles espec\u00edficos prescritos a nivel global "Qu\u00e9" para obtener el mejor resultado del trabajo de investigaci\u00f3n en Jap\u00f3n. En esta serie de art\u00edculos, arrojar\u00e9 luz sobre c\u00f3mo debemos abordar la parte \u201cc\u00f3mo\u201d de la norma para que el tramo japon\u00e9s sea m\u00e1s efectivo manteniendo intacto el \u201cqu\u00e9\u201d. Espec\u00edficamente, este art\u00edculo trata sobre la investigaci\u00f3n de grupos focales.<\/p>","protected":false},"author":1,"featured_media":65779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[],"class_list":["post-12027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12027"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12027\/revisions"}],"predecessor-version":[{"id":81464,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12027\/revisions\/81464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/65779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}