{"id":12018,"date":"2009-03-07T23:21:42","date_gmt":"2009-03-07T23:21:42","guid":{"rendered":"https:\/\/www.sisinternational.com\/multiple-constituencies-indirect-influencers-in-consumer-purchasing\/"},"modified":"2025-09-16T01:28:08","modified_gmt":"2025-09-16T05:28:08","slug":"multiples-sectores-influyentes-indirectos-en-las-compras-de-los-consumidores","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/multiples-sectores-influyentes-indirectos-en-las-compras-de-los-consumidores\/","title":{"rendered":"M\u00faltiples influenciadores en las compras de los consumidores"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n
\n\n\n

Una empresa tiene m\u00faltiples grupos de inter\u00e9s cuando ofrece el mismo producto a diferentes segmentos del mercado.<\/h2>\n

Why is this important in Marketing? Often times, your direct buyer is not the most important influencer. Children, doctors, relatives, and social referential leaders often assume major positions in the purchasing decision.<\/p>\n

As a result, it is important to understand these indirect customers and influencers and integrate this understanding into marketing strategy. Multiple Constituency Marketing<\/a> applies to a wide number of industries including the Pharmaceutical, Hospitality, Consumer Goods, Toys, and Entertainment sectors.<\/p>\n

M\u00faltiples distritos electorales = Comprador real + Personas influyentes <\/em><\/h3>\n

Influencers can include, for example, doctors, accrediting agencies, children, relatives, thought leaders, and referential leaders in society.
<\/em><\/p>\n

Ejemplos de marketing de m\u00faltiples circunscripciones<\/h2>\n

One example of Multiple Constituency Marketing is in the Pharmaceutical<\/a> sector. Take for example Viagra as a drug. Pharmaceutical firms target not only the doctor who is the gatekeeper in the prescription purchasing decision. Pfizer targets customers directly to inquire from their doctors about getting the drug, appealing to their psychological needs of potency and “scoring” (indicated by its communications). Beyond this, it also targets wives via television communications, appealing to their needs of intimacy. It also appeals to referential leaders like Bob Dole.<\/p>\n

Companies that manufacture alimentos<\/a> also consider how to appeal to not only the adult that will purchase the product, but also the children and significant other who heavily influence purchasing.<\/p>\n

Comprender m\u00faltiples distritos electorales<\/h2>\n

Una empresa que tiene m\u00faltiples grupos de inter\u00e9s debe asegurarse constantemente de satisfacer los deseos de su segmento:<\/p>\n

    \n
  • Necesidades<\/li>\n
  • Quiere<\/li>\n
  • Demandas<\/li>\n
  • Tendencias<\/li>\n
  • Oportunidades<\/li>\n
  • Desventajas<\/li>\n<\/ul>\n

    Key Success Factors in Influencer Marketing<\/h2>\n
      \n
    • Ajustar su oferta de productos<\/li>\n
    • Desarrollar relaciones con personas influyentes y compradores en todas las \u00e1reas del proceso de compra.<\/li>\n
    • Garantizar que todos los niveles de la organizaci\u00f3n permanezcan cerca de los influencers y clientes.<\/li>\n
    • Mensajes atractivos para todos los segmentos involucrados.<\/li>\n
    • Proporcionar m\u00faltiples formas y canales de comunicaci\u00f3n para llegar a segmentos.<\/li>\n<\/ul>\n

      \u00a0<\/p>","protected":false},"excerpt":{"rendered":"

      Descubra c\u00f3mo m\u00faltiples grupos de inter\u00e9s y personas influyentes pueden impulsar su marca.<\/p>","protected":false},"author":1,"featured_media":63100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12018"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12018\/revisions"}],"predecessor-version":[{"id":81317,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12018\/revisions\/81317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63100"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}