{"id":12017,"date":"2009-02-27T18:00:00","date_gmt":"2009-02-27T18:00:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/return-on-investment-in-market-research\/"},"modified":"2025-09-16T00:32:35","modified_gmt":"2025-09-16T04:32:35","slug":"retorno-de-la-inversion-en-investigacion-de-mercado","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/retorno-de-la-inversion-en-investigacion-de-mercado\/","title":{"rendered":"Retorno de la inversi\u00f3n en investigaci\u00f3n de mercado"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n
\n\n\n

Companies are increasingly under pressure to justify their market research expenditures, especially in recessionary times. They need more actionable insight than descriptive information, with which they can implement into their strategy. Research firms can work with clients to develop value-added research projects that contribute directly to the bottom line.<\/p>\n

Here are a few ways that a company can realize Return on Investment (ROI):<\/p>\n

M\u00e9tricas de ejecuci\u00f3n:<\/h2>\n

The research firm and the client<\/a> create a list of project milestones that judges how the research firm delivers. Metrics can include quality of deliverables, milestones for deliverables and other useful metrics that track the research<\/a> firm’s performance. This can help the research firm to better meet the needs of the client, while allowing the client to benefit from added value market<\/a> reearch.<\/p>\n

M\u00e9tricas objetivas:<\/h2>\n

The client can specify in detail beyond the research brief and RFP what are their overall strategic and corporate objectives are in quantitative<\/a> figures. The research firm can work with the client to devise recommendations in accordance with the client’s quantitative objectives.<\/p>\n

Indicadores clave de rendimiento (KPI):<\/h2>\n

El research program can include key<\/a> performance indicators. These KPIs can be leveraged into Business Intelligence customized tracking studies and dashboards for long-term Return on investment. They should be concrete to let clients know precisely what would be considered success.<\/p>\n

An\u00e1lisis estrat\u00e9gico:<\/h2>\n

Research firms can indicate how competitors<\/a> are likely to react to the research deliverable’s actionable recommendations. This way, the research firm goes beyond the research requirement, predict how competitors might react and provide recommendations for how the client can counteract competitive movements.<\/p>\n

Evaluaci\u00f3n comparativa:<\/h2>\n

Research firms can analyze current performance against the past, the performance of competitors, and comparisons with Best Practices. Benchmarking allows managers to implement the research<\/a> and make powerful business decisions based on robust research.<\/p>\n

There are many other ways to integrate return on investment.\u00a0 Clients and investigaci\u00f3n<\/a> firms can work together to focus projects on realizing ROI while simultaneously improving the research program’s intelligence yield.<\/p>\n

Cont\u00e1ctenos para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

Descubra c\u00f3mo puede aumentar el retorno de su inversi\u00f3n en investigaci\u00f3n de mercado y consultor\u00eda estrat\u00e9gica. <\/p>","protected":false},"author":1,"featured_media":68976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[296],"tags":[],"class_list":["post-12017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2008\/12\/Economic-growth-2.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2008\/12\/Economic-growth-2-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2008\/12\/Economic-growth-2-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2008\/12\/Economic-growth-2-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2008\/12\/Economic-growth-2-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2008\/12\/Economic-growth-2.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2008\/12\/Economic-growth-2.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2008\/12\/Economic-growth-2-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/es\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Discover how you can boost your Return on Investment on Market Research and Strategy Consulting.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12017"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12017\/revisions"}],"predecessor-version":[{"id":81483,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12017\/revisions\/81483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/68976"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}