{"id":12005,"date":"2008-12-01T23:51:00","date_gmt":"2008-12-01T23:51:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/large-scale-research-for-small-companies\/"},"modified":"2025-09-15T23:03:48","modified_gmt":"2025-09-16T03:03:48","slug":"investigacion-a-gran-escala-para-pequenas-empresas","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/investigacion-a-gran-escala-para-pequenas-empresas\/","title":{"rendered":"Investigaci\u00f3n a gran escala para peque\u00f1as empresas"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n
\n\n\n

Por Dmitry Shimanov, director general de MAR <\/a>Consultar Agencia de Investigaci\u00f3n
Tambi\u00e9n accesible en la Biblioteca Mundial de Inteligencia de SIS<\/p>\n

Uno de los errores comunes que existen en los c\u00edrculos empresariales es que la investigaci\u00f3n de mercados s\u00f3lo es necesaria para las grandes empresas. De hecho, las peque\u00f1as empresas lo necesitan tanto como las corporaciones transnacionales.
\u00bfPor qu\u00e9? Aqu\u00ed hay cuatro razones.<\/em><\/p>\n

First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with the extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait). Third, small companies also have to develop their brand<\/a>. To this end, it is required to design an optimum combination of its attributes and evaluate its perception by the target audience. Fourth, small business means a limited advertising budget, so advertising must be as effective as possible. This is why it is vital to test advertising concepts<\/a> so as to evaluate their attractiveness. These four criteria are the necessary amount of marketing research for a startup company<\/a>. Of course, the list of recommended issues may be extended, but this information will be enough to make timely and well-grounded decisions regarding small business development.<\/p>\n

Most first-time entrepreneurs try to settle the listed problems by intuition. This approach often turns out to be ineffective because opinions from different people are highly subjective and likely to be incorrect. Why not confidently invest money in a marketing research<\/a> in the very beginning and be sure that you are moving in the right direction or make timely updates to your business plan?<\/p>\n

Uno de los principales obst\u00e1culos para los empresarios es la falta de voluntad de los bancos comerciales para conceder pr\u00e9stamos a las peque\u00f1as empresas. Este problema puede resolverse si la empresa es capaz de ofrecer un plan de negocios integral que abarque el desempe\u00f1o financiero y la estrategia de marketing, respaldado por investigaciones. Este tipo de datos podr\u00eda ser un argumento de peso a favor de la concesi\u00f3n de un pr\u00e9stamo.<\/p>\n

One more aspect the company should consider, if it is seeking to obtain maximum profit, is what price formation strategy should be chosen to ensure maximum demand. If the price is optimum, investments will pay back in minimum time, which is highly important to ensure regular loan payments. On the whole, price formation issues are so closely related with risk management, that it becomes clear: calculation of price should be based on marketing<\/a> data. Such examples may be provided: price range for analyzed products and services on the market<\/a>, competitors\u2019 price policy, price elasticity of demand, expected consumption depending on the price, consumer behavior patterns and buying situations, consumption patterns and structure, and range of substitute products.<\/p>\n

One more issue to be studied is forecasting market development. It is necessary to develop long-term strategies helping to promptly react to the changing market conditions. A forecast will help to build a strategy so as to take into consideration possible risks related to the entry of new market players, competitors\u2019 development plans, market indicator dynamics<\/a>, factors influencing market and segment development, and other risks.<\/p>\n

Thus, if a first-time entrepreneur considers all possible problems well in advance and tries to settle them before company registration, he or she will be evade numerous risks connected with a lack of information on competitive environment. This powerfully increases the likelihood that all investments in marketing research<\/a> will pay back soon.<\/p>\n

Empresa colaboradora: <\/strong><\/em>
MAR Consulta<\/a> Agencia de Investigaci\u00f3n. Mosc\u00fa, Rusia.
Contacto: Dmitry Shimanov. info@marconsult.ru<\/a> +7 (495) 660-82-20.<\/p>\n

Descargo de responsabilidad: Los puntos de vista y opiniones son \u00fanicamente los de los contribuyentes y no reflejan necesariamente las opiniones, puntos de vista y metodolog\u00edas de SIS International Inc. Bajo ninguna circunstancia SIS, sus afiliados, sucesores o cesionarios ser\u00e1n responsables de cualquier p\u00e9rdida o da\u00f1o causado por la confianza de cualquier persona en la informaci\u00f3n contenida en este sitio web.<\/p>","protected":false},"excerpt":{"rendered":"

Por Dmitry Shimanov, director general de MAR <\/a>Consultar Agencia de Investigaci\u00f3n
Tambi\u00e9n accesible en la Biblioteca Mundial de Inteligencia de SIS. Uno de los errores comunes que existen en los c\u00edrculos empresariales es que la investigaci\u00f3n de mercados s\u00f3lo es necesaria para las grandes empresas. De hecho, las peque\u00f1as empresas lo necesitan tanto como las corporaciones transnacionales.
\u00bfPor qu\u00e9? Aqu\u00ed hay cuatro razones.<\/em><\/p>\n

En primer lugar, para ampliar su cuota de mercado, las peque\u00f1as empresas necesitan encontrar un nicho adecuado. Por eso ser\u00e1 necesario un an\u00e1lisis de mercado y un an\u00e1lisis FODA de los competidores. En segundo lugar, las peque\u00f1as empresas se enfrentan a una presi\u00f3n extrema de la competencia. Tienen que captar a cada cliente y, para ello, es necesaria una informaci\u00f3n completa sobre los consumidores (desde las caracter\u00edsticas sociales y demogr\u00e1ficas hasta el retrato psicogr\u00e1fico).<\/p>","protected":false},"author":1,"featured_media":66135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12005"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12005\/revisions"}],"predecessor-version":[{"id":81453,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/12005\/revisions\/81453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/66135"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=12005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=12005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}