{"id":11996,"date":"2013-02-07T21:12:16","date_gmt":"2013-02-07T21:12:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/mobile-marketing\/"},"modified":"2025-09-16T22:08:16","modified_gmt":"2025-09-17T02:08:16","slug":"el-marketing-movil","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/el-marketing-movil\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing m\u00f3vil?"},"content":{"rendered":"

El marketing m\u00f3vil implica llegar a los clientes cuando utilizan Internet fuera del entorno de escritorio tradicional del hogar o la oficina.<\/h2>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The increased use of smartphones, iPads, Tablets, and similar mobile devices has may make mobile marketing a must for many online businesses. Mobile marketing uses interactive media that assists customers in gaining location and time-sensitive information through wireless connectivity. It is helpful for all the stakeholders including organizations and clients. Consumers can search for a necessary product<\/a> anywhere, anytime. Organizations can access prospective global buyers at any location at any time.<\/p>\n\n\n\n

El marketing m\u00f3vil est\u00e1 alterando dr\u00e1sticamente el panorama empresarial actual.<\/h2>\n\n\n\n

Marketing via cell phones, especially through text messages, is widely used throughout the world.  It is estimated that a recipient of a text message will read it within minutes, a phenomena that may increase a consumer\u2019s response rate to an advertising message.<\/p>\n\n\n\n

Many companies have developed large databases of customers\u2019 information<\/a> and send them promotional packages and special offers through text messages.  Enterprise solution<\/a> software can assist businesses in sending mass marketing messages within a single click. In addition to being cost effective, this software may also turn out to be one of the most prompt ways of marketing and advertisement.<\/p>\n\n\n\n

Notificaciones por SMS<\/h2>\n\n\n\n

Es posible que el marketing a distancia, como el marketing m\u00f3vil a trav\u00e9s de SMS o mensajes de texto, no siempre reciba una bienvenida tan c\u00e1lida como una vista en tiempo real de un producto. El Servicio de Mensajer\u00eda Multimedia (MMS) es un paso hacia la representaci\u00f3n bidimensional (2D) y tridimensional (3D) de productos. Una organizaci\u00f3n puede enviar un MMS a sus clientes para presentar una mejor imagen de sus productos.<\/p>\n\n\n\n

Notificaciones push<\/h2>\n\n\n\n

Push notifications constitute another type mobile marketing that is used globally.  Apple introduced this technology to its smartphones, and many companies later adopted it. Push notifications may be an efficient way to communicate with end-user customers<\/a>. These notifications \u201cpop up\u201d as messages on clients\u2019 mobile phones, informing clients of new events or developments in a phone application without their actually having to open up the relevant application.<\/p>\n\n\n\n

Companies can benefit from the adoption of push notifications because this technology can allow them to alert customers or new products or discounts.  A push notification can also function as a \u201ccall to action\u201d ad.  A push notification interrupts the user in the midst of whatever function he is using on his phone, such as surfing the Internet, and alerts him to a new development.  If the development appeals to him, he can then click on an embedded link and then visit the company\u2019s application or website.<\/p>\n\n\n\n

Marketing de geolocalizaci\u00f3n<\/h2>\n\n\n\n

Mobile marketing may have revolutionized marketing techniques, and the Global Positioning System (GPS) may have revolutionized mobile marketing.  GPS enables consumers to locate any business<\/a>, restaurant, hotel, school, or hospital within few seconds. GPS may aid companies in capturing the attention of their target consumers. Location-Based Services (LBS) is another form of mobile marketing that can operate without GPS and send marketing messages to customers based on their location.<\/p>\n\n\n\n

Consideraciones<\/h2>\n\n\n\n

One of the advantages of mobile marketing for an organization may be its ability to directly connect with its end-user customers. Using this tecnolog\u00eda<\/a> effectively may yield favorable results for companies.\u00a0 Many people consider their cell phones to be for their personal use and may become irritated by mobile marketing messages.\u00a0 Companies that adopt a conscientious attitude towards customers\u2019 privacy may reap more benefits from mobile marketing than companies that do not.<\/p>\n\n\n\n

 <\/p>\n\n\n\n

Cont\u00e1ctenos para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Marketing M\u00f3vil.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

El marketing m\u00f3vil implica llegar a los clientes cuando utilizan Internet fuera del entorno de escritorio tradicional del hogar o la oficina. El mayor uso de tel\u00e9fonos inteligentes, iPads, tabletas y dispositivos m\u00f3viles similares puede hacer que el marketing m\u00f3vil sea una necesidad para muchas empresas en l\u00ednea. El marketing m\u00f3vil utiliza medios interactivos que ayudan a los clientes a obtener ubicaci\u00f3n y en plazos... Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":63118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11996"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11996\/revisions"}],"predecessor-version":[{"id":81571,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11996\/revisions\/81571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63118"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=11996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=11996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}