{"id":11992,"date":"2012-11-21T20:24:00","date_gmt":"2012-11-21T20:24:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/social-media-in-small-business\/"},"modified":"2025-09-16T21:46:59","modified_gmt":"2025-09-17T01:46:59","slug":"redes-sociales-en-pequenas-empresas","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/social-media-in-small-business\/","title":{"rendered":"Estrategias de redes sociales para peque\u00f1as empresas"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n

La prevalencia de las redes sociales en la vida cotidiana presenta una poderosa herramienta de marketing para cualquier peque\u00f1a empresa.<\/h2>\n

Puede ofrecer a los propietarios de empresas la oportunidad incomparable de interactuar con sus clientes. Las redes sociales pueden brindar a los propietarios de empresas comentarios en tiempo real sobre las respuestas de los clientes a los productos y servicios.<\/p>\n

Social media can, in some cases, be a gold mine of information about customers\u2019 habits and this information can be a good starting point for marketing strategies.<\/p>\n

Marketing de guerrilla<\/h2>\n

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company. The company\u2019s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.<\/p>\n

Desaf\u00edos para la implementaci\u00f3n de redes sociales<\/h2>\n

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing.<\/p>\n

Redacci\u00f3n de contenidos para emprendedores<\/h2>\n

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.<\/p>\n

Es posible que los propietarios se est\u00e9n alejando tambi\u00e9n porque es posible que no tengan una idea clara de lo que obtienen del tiempo invertido. Solo el 36% de los propietarios de peque\u00f1as empresas pagaron por herramientas anal\u00edticas o de programaci\u00f3n, lo que significa que los propietarios tienen poca idea de si sus actividades en las redes sociales atrajeron m\u00e1s clientes o qu\u00e9 formas de actividad en las redes sociales son m\u00e1s \u00fatiles.<\/p>\n

Lo que los propietarios de empresas deben saber sobre las redes sociales<\/h2>\n

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers. \u00a0There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Las redes sociales pueden ofrecer a los propietarios de empresas la oportunidad incomparable de interactuar con los clientes. Descubra nuevas formas de interactuar con los clientes.<\/p>","protected":false},"author":1,"featured_media":63344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11992"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11992\/revisions"}],"predecessor-version":[{"id":69203,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11992\/revisions\/69203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63344"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=11992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=11992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}