{"id":11990,"date":"2009-02-02T01:18:00","date_gmt":"2009-02-02T01:18:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/developing-international-information-databases-my-article-from-1990\/"},"modified":"2026-01-26T18:32:24","modified_gmt":"2026-01-26T23:32:24","slug":"desarrollo-de-bases-de-datos-de-informacion-internacionales-mi-articulo-de-1990","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/desarrollo-de-bases-de-datos-de-informacion-internacionales-mi-articulo-de-1990\/","title":{"rendered":"Desarrollo de bases de datos de informaci\u00f3n internacionales: Ruth Stanat en 1990"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n
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With the unification of Europe and the rapidly changing political and economic events worldwide, research executives are currently faced with the need for translated, synthesized, and analyzed information from the various countries within the European Economic Commission (EEC) and from other parts of the world. Under the new economic system of the EEC, several companies will plan to expand the marketing of their products and services. Consequently, they will need the collection of published information as well as the need to collect quantitative data. During the 90s, senior management will seek answers to specific questions, such as “Is the Eastern European consumer ready for X,Y, or Z product?” rather than reading large market research reports which do not specifically answer their questions.<\/p>\n\n\n\n

Within Europe, there are several obstacles to the collection of published information (e.g. from newspapers, the media, and journals). Following a detailed discussion of these obstacles, this paper discusses a methodology for the scanning, synthesis, translation, and analysis of published information. Within this methodology, the paper is organized into eight parts as follows.<\/p>\n\n\n\n

    \n
  1. Obst\u00e1culos a la recopilaci\u00f3n de informaci\u00f3n publicada dentro de la CEE y a nivel mundial<\/strong><\/li>\n\n\n\n
  2. La soluci\u00f3n: la necesidad de sistemas de seguimiento continuo de la informaci\u00f3n publicada<\/strong><\/li>\n\n\n\n
  3. C\u00f3mo definir sus necesidades de informaci\u00f3n publicada<\/strong><\/li>\n\n\n\n
  4. Fuentes de inteligencia empresarial internacional<\/strong><\/li>\n\n\n\n
  5. Dise\u00f1o de la base de datos.<\/strong><\/li>\n\n\n\n
  6. Internal staffing versus outsourcing<\/strong><\/li>\n\n\n\n
  7. Determinar el costo\/beneficio del sistema.<\/strong><\/li>\n\n\n\n
  8. Importancia estrat\u00e9gica de estos sistemas para la unificaci\u00f3n de Europa<\/strong><\/li>\n<\/ol>\n\n\n\n

    This paper concludes with a discussion of how international and European research managers will experience an increasing need for market trends, competitive intelligence, and new product activity information as new trade agreements evolve within and outside of the European continent. The paper also includes a discussion of research needs for Eastern Europe. In summary, the paper focuses on the development of new cost-efficient systems to process this information, rather than utilizing older labor-intensive methods.<\/p>\n\n\n\n

    El documento proporciona a los lectores un \u201cc\u00f3mo\u201d desarrollar estos sistemas junto con los detalles espec\u00edficos de costos y personal.<\/p>\n\n\n\n

    1. OBST\u00c1CULOS A LA RECOPILACI\u00d3N DE INFORMACI\u00d3N PUBLICADA DENTRO DE LA CEE Y A NIVEL MUNDIAL<\/strong><\/h2>\n\n\n\n

    During the past year, we have seen a dramatic change in worldwide political and economic events. With the eruption of the Gulf crisis, the demise of communism, and the subsequent liberation of several Eastern Bloc countries; the demand for access to credible worldwide business and political information has increased. European research professionals are now asking themselves: “How can I provide management with accurate and timely answers to their international information requests?”<\/p>\n\n\n\n

    Each country within and outside of the EEC has a wealth of information, or business intelligence, which is reported in its daily newspapers, general business journals, and various industry and market publications. The challenge is to capture this information on a timely basis, translate the information, and synthesize and digest the information, which can be used for market intelligence or research<\/a> briefs, newsletters, or reports.<\/p>\n\n\n\n

    1.1.La Barrera del Idioma:<\/h2>\n\n\n\n

    En primer lugar, el profesional de la investigaci\u00f3n, independientemente del pa\u00eds en el que se encuentre, se enfrentar\u00e1 a barreras ling\u00fc\u00edsticas en todo el mundo. Si bien el ingl\u00e9s se est\u00e1 convirtiendo en el idioma aceptado para los negocios en toda Europa occidental, el profesional de la investigaci\u00f3n se enfrenta al desaf\u00edo de capturar informaci\u00f3n de las siguientes regiones geogr\u00e1ficas del mundo:<\/p>\n\n\n\n