{"id":11985,"date":"2009-01-26T07:12:00","date_gmt":"2009-01-26T07:12:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-need-for-competitive-intelligence-in-this-recession\/"},"modified":"2025-09-15T23:52:29","modified_gmt":"2025-09-16T03:52:29","slug":"la-necesidad-de-inteligencia-competitiva-en-esta-recesion","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/the-need-for-competitive-intelligence-in-this-recession\/","title":{"rendered":"La necesidad de inteligencia competitiva en una recesi\u00f3n"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Los competidores globales nunca detienen su planificaci\u00f3n estrat\u00e9gica y seguimiento competitivo<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6e8ec14f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6e8ec14f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Computer Assisted Telephone Interviewing (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">En cualquier recesi\u00f3n, las empresas pueden verse tentadas a creer que sus competidores han \u201ccerrado\u201d sus presupuestos de Investigaci\u00f3n de Mercado e Inteligencia Competitiva. Si bien se recortan los presupuestos corporativos, hay formas en que las empresas pueden continuar su seguimiento competitivo durante el a\u00f1o y los pr\u00f3ximos a\u00f1os de recesi\u00f3n hasta la recuperaci\u00f3n econ\u00f3mica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La necesidad de un seguimiento continuo de la inteligencia competitiva<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien la econom\u00eda mundial puede contraerse a\u00fan m\u00e1s, es importante se\u00f1alar que algunas empresas multinacionales seguir\u00e1n creciendo y prosperando a expensas de otras, que se mantendr\u00e1n estables o fracasar\u00e1n durante estos tiempos econ\u00f3micos dif\u00edciles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not all industries and companies are created equal \u2013 Nor do they compete on a level playing ground \u2013 particularly during a recession. During good economic times, companies can compete on a \u201clevel playing ground\u201d as they have access to capital, the equity markets, and they are well-staffed. However, during a period of a credit crisis, limited liquidity, downsizing, and foreseeable economic uncertainty, the consequences of stopping a CI global monitoring process could have the potential result of reduced market share and limited market opportunities over the long term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programas de monitoreo de IC asequibles durante las recesiones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los siguientes son programas asequibles de monitoreo de CI que las empresas pueden considerar razonablemente en un per\u00edodo de recesi\u00f3n econ\u00f3mica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Low-cost CI monitoring programs and monthly retainer programs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas pueden encargar a trav\u00e9s de un proveedor de investigaci\u00f3n programas de seguimiento mensuales rentables que utilizan una metodolog\u00eda de investigaci\u00f3n de investigaci\u00f3n secundaria complementada con investigaci\u00f3n primaria de l\u00edderes de opini\u00f3n clave espec\u00edficos en los pa\u00edses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Perfiles de competidores espec\u00edficos en regiones o pa\u00edses seleccionados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas pueden encargar perfiles de competidores espec\u00edficos en regiones o pa\u00edses seleccionados para monitorear la actividad de desarrollo de nuevos productos, los planes de expansi\u00f3n, sus actividades de fusiones y adquisiciones y sus iniciativas estrat\u00e9gicas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. An\u00e1lisis de oportunidades de mercado por sector de producto y por regi\u00f3n geogr\u00e1fica<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many strong companies see the value in continuing to develop their short-term and long-term strategy in spite of the economic downturn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Algunos m\u00e9todos de investigaci\u00f3n rentables:<\/h2>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Instead of commissioning several countries or regions, do homework first and target specific regions or countries for the \u201clow-hanging fruit\u201d<\/li>\n\n\n\n<li>Apunte a la exportaci\u00f3n de sus productos y servicios m\u00e1s s\u00f3lidos, reduzca la expansi\u00f3n global de &quot;todos los productos y servicios&quot;<\/li>\n\n\n\n<li>Supervise los precios y los tipos de cambio cambiantes por pa\u00eds para optimizar las oportunidades de exportaci\u00f3n y ventas globales.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Not to Do During a Recession<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Shelving markets and regions because they have a short-term burst in their bubble<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An example of this is market expansion plans in the Middle East and North Africa Region. During the \u201cblack gold\u201d rush of the past few years to the United Arab Emirates and other Middle Eastern countries, companies were expanding at a high growth rate to \u201cget in the game.\u201d Now, since the price of oil is down from its historical levels, several firms have stopped their Middle East expansion efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this region will likely continue to grow in terms of its demographics over the long term. With high population growth, young populations, and large family sizes, this region will likely grow in the future in terms of household consumer products, transportation, retail, financial services, and healthcare services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Recuerde hacer sus deberes, ya que sus competidores seguir\u00e1n haciendo sus deberes.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este es un mensaje importante. No descuide su tarea o su investigaci\u00f3n, ya que su competencia global a\u00fan puede continuar investigando oportunidades de mercados extranjeros y aprovechar\u00e1 las oportunidades de mercado. Si bien sus competidores nacionales pueden cancelar sus presupuestos de investigaci\u00f3n de mercado o de inteligencia de mercado global, es probable que los competidores nacionales de estos pa\u00edses o de los pa\u00edses adyacentes de la regi\u00f3n contin\u00faen con sus s\u00f3lidos esfuerzos competitivos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Recopile informaci\u00f3n de mercado muy asequible desde sus oficinas locales a nivel nacional y mundial.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A cost-effective and high-value way to gather local domestic and global market and competitive intelligence is to \u201ctap\u201d your local field and sales offices. They offer on-the-ground intelligence and insight and can be tremendously useful in strategic decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resumen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, global multinational firms that continue their CI and MI monitoring efforts during an economic downturn are prone to reap the benefits when the economy begins to point north again.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los competidores globales nunca detienen su planificaci\u00f3n estrat\u00e9gica y su seguimiento competitivo. En cualquier recesi\u00f3n, las empresas pueden verse tentadas a creer que sus competidores han \u201ccerrado\u201d sus presupuestos de investigaci\u00f3n de mercado e inteligencia competitiva. Si bien se recortan los presupuestos corporativos, hay formas en que las empresas pueden continuar su seguimiento competitivo durante el a\u00f1o y los pr\u00f3ximos a\u00f1os... <a title=\"La necesidad de inteligencia competitiva en una recesi\u00f3n\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/es\/the-need-for-competitive-intelligence-in-this-recession\/\" aria-label=\"Leer m\u00e1s sobre La necesidad de inteligencia competitiva en una recesi\u00f3n\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":64206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11985"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11985\/revisions"}],"predecessor-version":[{"id":68992,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11985\/revisions\/68992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64206"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=11985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=11985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}