{"id":11970,"date":"2013-09-19T19:25:57","date_gmt":"2013-09-19T19:25:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/perspectives-on-electric-vehicles-2013\/"},"modified":"2025-09-16T22:34:03","modified_gmt":"2025-09-17T02:34:03","slug":"perspectivas-sobre-los-vehiculos-electricos-2013","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/perspectives-on-electric-vehicles-2013\/","title":{"rendered":"Investigaci\u00f3n de mercado de veh\u00edculos h\u00edbridos y el\u00e9ctricos"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n

Existe una distinci\u00f3n importante entre veh\u00edculos h\u00edbridos y veh\u00edculos el\u00e9ctricos (EV).<\/h2>\n

Hybrid vehicles, such as the Toyota Prius line, are powered by both an electric engine and an Internal Combustion Engine (ICE), which is the traditional engine fueled by petrol or Diesel. Electric Vehicles (EVs), by definition, are powered by an electric engine only. A large number of battery cells deck the floor of an EV. The recharging of the battery is simply done by an electric plug, usually at the user\u2019s home.<\/p>\n

Oportunidades y desaf\u00edos<\/h2>\n

Most automotive manufacturers have completed their model line-up with Hybrids. However, only a few propose exclusively electric cars. The leader in terms of sales for the Current Year 2013 in the US EV segment is the Chevrolet Volt and the Nissan Leaf. Then comes the premium brand Tesla with its newly launched Model S. The volumes in the Hybrid segment are very different. The industry leader is considered Toyota, and its Prius line. The followers are Ford, with its Fusion Hybrid and C-Max Hybrid, and Hyundai Sonata.<\/p>\n

The reasons behind the leadership in these segments are diverse and require a thorough industry analysis. However, one can easily assume that first-mover advantage plays a significant role in terms of branding, economies of scales and technology advantage. In fact, Toyota was the first to launch hybrid versions and is still on top of that market. In the same way, Nissan and Chevrolet were pioneers in the mass market EV in 2009\/10 and still hold a leadership position.<\/p>\n

Con el nivel de competencia y el amplio conjunto de intentos de diferenciaci\u00f3n por parte de los fabricantes de autom\u00f3viles, los vol\u00famenes de ventas y, m\u00e1s precisamente, las cuotas de mercado y de segmento, son medidas clave del \u00e9xito en esta industria.<\/p>\n

Regulaci\u00f3n del coche el\u00e9ctrico<\/h2>\n

Regulation on C02 emission and gas consumption is a main reason that pushes manufacturers to develop and market low or zero emission vehicles. In a global industry, an increasing number of countries have adopted tax incentive schemes that favor the sales of hybrid and EV over traditional more fuel-consuming cars. For instance, France has Bonus\/Malus scheme, where a cash amount is offered to the buyers of hybrid and EV vehicles. The same applies to Holland.<\/p>\n

Estados Unidos ha adoptado recientemente esquemas similares de impuestos a los autom\u00f3viles, pero el entorno regulatorio es menos estricto. Esta din\u00e1mica del mercado, junto con un posible \u201cefecto Halo\u201d en torno a la marca, empuja a todos los fabricantes a proponer modelos h\u00edbridos o el\u00e9ctricos. Por lo tanto, una pregunta m\u00e1s amplia es qu\u00e9 estrategias de gama de modelos quieren adoptar los fabricantes.<\/p>\n

Informaci\u00f3n del cliente<\/h2>\n

Customers of hybrids and EVs are for most part environmentally conscious above 50 year old upper income class individuals. Thus, while it makes sense to offer a hybrid or EV family sedan or compact car for urban environment, this product strategy does not find rational for full size heavy duty trucks. Likewise, Ford offers hybrid and EV for the Fusion and the Focus respectively, but remains on ICE for its flagship F-150.<\/p>\n

EVs and Hybrids are priced at a premium over similar ICE models with same equipment level. Manufacturers have performed extensive price vs. value analyses in order to find out what the premium would be that the customers are willing to pay to drive a low emission car.<\/p>\n

El impacto en la industria en general no est\u00e1 claro porque los vol\u00famenes a\u00fan son bastante peque\u00f1os para los veh\u00edculos el\u00e9ctricos y los h\u00edbridos. Sin embargo, a nivel de segmento, las estrategias de precios de veh\u00edculos el\u00e9ctricos e h\u00edbridos pueden verse como una estrategia de diferenciaci\u00f3n sobre los segmentos de ICE no premium. En otras palabras, una marca no premium como Nissan o Toyota es potencialmente capaz de fijar el precio de sus coches h\u00edbridos y el\u00e9ctricos al mismo nivel que un Mini, un BMW o un Audi. Con la escala que Nissan y Toyota han acumulado a lo largo de los a\u00f1os, el costo marginal de producir un h\u00edbrido o un veh\u00edculo el\u00e9ctrico ha disminuido considerablemente, lo que genera un retorno marginal superior para sus negocios h\u00edbridos y el\u00e9ctricos.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Existe una distinci\u00f3n importante entre veh\u00edculos h\u00edbridos y veh\u00edculos el\u00e9ctricos (EV). Los veh\u00edculos h\u00edbridos, como la l\u00ednea Toyota Prius, funcionan tanto con un motor el\u00e9ctrico como con un Motor de Combusti\u00f3n Interna (ICE), que es el motor tradicional alimentado con gasolina o Diesel. Los veh\u00edculos el\u00e9ctricos (EV), por definici\u00f3n, funcionan \u00fanicamente con un motor el\u00e9ctrico. \u2026 Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":63491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[284],"tags":[],"class_list":["post-11970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11970"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11970\/revisions"}],"predecessor-version":[{"id":69264,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11970\/revisions\/69264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63491"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=11970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=11970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}