{"id":11964,"date":"2013-01-29T19:04:37","date_gmt":"2013-01-29T19:04:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/"},"modified":"2026-01-26T18:12:32","modified_gmt":"2026-01-26T23:12:32","slug":"la-publicidad-impresa-y-televisiva-da-paso-a-los-videos-virales-y-a-las-redes-sociales-emergentes","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/la-publicidad-impresa-y-televisiva-da-paso-a-los-videos-virales-y-a-las-redes-sociales-emergentes\/","title":{"rendered":"Investigaci\u00f3n de mercado de v\u00eddeos virales"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n

S\u00f3lo el clima cambia m\u00e1s r\u00e1pido que los m\u00e9todos publicitarios.<\/h2>\n

Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.<\/p>\n

El auge de los v\u00eddeos virales<\/h2>\n

Today\u2019s consumers spend less time watching conventional television and reading print ads than ever before. Rather, they are watching YouTube and TiVo and are logged-on to Facebook, Pinterest, Twitter, and other constantly emerging social media platforms. Advertisers are literally required to adapt or perish in such an environment. The good news, with a little research and effective<\/a> application of these contemporary communication mediums, the smart company can incorporate them and thrive in doing so.<\/p>\n

Research indicates that online videos<\/a> are playing an increasingly crucial role in reaching desired consumers in all categories. The big players are already deeply immersed in utilizing online video Anuncios de Facebook <\/span><\/span>publicidad para seguir siendo relevante y pr\u00f3spera. Mientras que antes un cliente objetivo pod\u00eda estar predeciblemente frente a su televisor, hoy es m\u00e1s probable que est\u00e9 en l\u00ednea y su capacidad de atenci\u00f3n es m\u00e1s corta. Esto tambi\u00e9n ocurre d\u00eda y noche, cuando los trabajadores escapan del tedio en l\u00ednea para tomar un breve respiro de su ardua jornada laboral.<\/p>\n

Oportunidades en videos virales<\/h2>\n

Entretejidos dentro y alrededor de estos videos y episodios web virales en l\u00ednea se encuentran logotipos, textos promocionales y 'pre-rolls', breves introducciones que uno debe ver obligatoriamente antes de poder ver el contenido deseado. Es una audiencia cautiva y atenta dispuesta y lista para digerir la publicidad, y el dinero inteligente se est\u00e1 alejando cada vez m\u00e1s de la televisi\u00f3n convencional y la publicidad impresa hacia estos nuevos y eficaces medios de llegar a una clientela espec\u00edfica.<\/p>\n

Empresas inteligentes incluso han encontrado formas de integrarse en v\u00eddeos c\u00f3micos o programaci\u00f3n web popular mediante la colocaci\u00f3n de productos o la inclusi\u00f3n de guiones en el di\u00e1logo de un programa. De esta manera, las capacidades de TiVo para saltarse comerciales se ven frustradas y la publicidad y el arte se cruzan de una manera que ni siquiera Warhol imagin\u00f3.<\/p>\n

It\u2019s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business<\/a> are infinite. Better to embrace the new than be left behind.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today\u2019s consumers spend less time watching conventional television and reading print … Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":63638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":81550,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11964\/revisions\/81550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63638"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}