{"id":11959,"date":"2012-02-09T01:01:43","date_gmt":"2012-02-09T01:01:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/trends-in-the-automotive-industry-2013\/"},"modified":"2026-01-24T17:03:43","modified_gmt":"2026-01-24T22:03:43","slug":"investigacion_del_mercado_del_automovil_conectado","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/investigacion_del_mercado_del_automovil_conectado\/","title":{"rendered":"Investigaci\u00f3n de mercado de autom\u00f3viles conectados"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-e1c1d9ff\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e1c1d9ff\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Car-show-car-clinic-14.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Car show car clinic (14)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Car-show-car-clinic-14.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Car-show-car-clinic-14-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Car-show-car-clinic-14-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Car-show-car-clinic-14-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Car-show-car-clinic-14-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The Automotive industry is transforming and embracing digital disruption.&nbsp; Quantum leaps in technology over the past few years have allowed car companies to include Smart Technology and the Internet of Things (IoT) to transform the way people live and travel.&nbsp; This is also leading to advances on car designs, systems, and features.<\/p>\n\n\n\n<p>At the same time, competition is increasing.&nbsp; No longer confined to Germany and Detroit, new hotspots in car development are emerging in Silicon Valley and China.&nbsp; Strategically, more car makers are looking at ways to boost productivity and bring first-rate car models to <a href=\"https:\/\/www.sisinternational.com\/es\/analisis-de-satisfaccion-del-cliente\/\" title=\"Ocho formas de aumentar la satisfacci\u00f3n del cliente en el comercio minorista\"  data-wpil-monitor-id=\"9146\">consumers<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coches conectados<\/h2>\n\n\n\n<p>Car connectivity is a hot topic in the industry as consumers are increasingly demanding smart technology and smartphone connectivity in their cars. Car makers are now providing infotainment systems that provide voice control and Internet connectivity.\u00a0 Advanced driver assistance systems, remote monitoring, and control are some of the <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-tecnologias-de-proxima-generacion\/\" title=\"Investigaci\u00f3n de mercado de tecnolog\u00edas de pr\u00f3xima generaci\u00f3n\"  data-wpil-monitor-id=\"9150\">technologies that can generate<\/a> the most demand. To meet the growing demand for car connectivity, automakers can work closely with service providers and tech companies in the next few years to stay ahead of the evolving tech landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inteligencia artificial<\/h2>\n\n\n\n<p>One potentially disruptive automotive <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-ia-y-consultoria-estrategica\/tecnologia-industria-automatizacion-inteligencia-artificial-consultoria\/\" title=\"Consultor\u00eda en Inteligencia Artificial y Automatizaci\u00f3n de la Industria Tecnol\u00f3gica\"  data-wpil-monitor-id=\"9149\">technology is the development of artificial intelligence<\/a> in cars. Google\u2019s announcement of a fleet of cars that can steer, brake and accelerate automatically could be a game changer for the industry. While self-driving cars are still quite a ways from going mainstream, partially autonomous vehicles may become available sooner than the industry expected.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veh\u00edculos Aut\u00f3nomos<\/h2>\n\n\n\n<p>GM\u2019s Cadillac division already expects to release partially <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/innovacion\/estudio-de-mercado-de-vehiculos-autonomos\/\" title=\"Investigaci\u00f3n de mercado de veh\u00edculos aut\u00f3nomos\"  data-wpil-monitor-id=\"9152\">autonomous cars to the market<\/a> soon. Audi and BMW have presented self-driving car concepts.\u00a0 Self-driving cars could lead to the elimination of traffic lights, speed limits, and even driver\u2019s licenses. \u00a0Smart vehicles could also coordinate and share information about traffic and plan routes accordingly.\u00a0 Autonomous cars could be the next big thing in the next few decades and could change the very landscape of the automobile industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Servicios de suscripci\u00f3n de autom\u00f3viles<\/h2>\n\n\n\n<p>One of the barriers to car ownership has been financing and the costs of maintaining vehicles.&nbsp; With the rise of the sharing economy, car companies are innovating ways to provide vehicles as a service.&nbsp; The <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/analisis-costo-beneficio-investigacion-de-mercado\/\" title=\"An\u00e1lisis Costo Beneficio Investigaci\u00f3n de Mercado\"  data-wpil-monitor-id=\"9151\">benefit to consumers is reduced cost<\/a> and risk of ownership.&nbsp; Utilization of vehicles is higher, and consumers benefit from selecting different types of vehicles to suit their needs over periods of time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca de la investigaci\u00f3n de mercado de autom\u00f3viles conectados<\/h2>\n\n\n\n<p>Conectado <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-automotriz\/clinicas-de-coches-estaticas-y-dinamicas\/\" title=\"Market Research Methods for Automotive Research &#8211; Static vs Dynamic Car Clinics\"  data-wpil-monitor-id=\"1564\">Car Market Research<\/a> involves Qualitative, Quantitative, and Strategy Research.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-automotriz\/\" title=\"Estudios de mercado del autom\u00f3vil y Cl\u00ednicas del autom\u00f3vil\"  data-wpil-monitor-id=\"9148\">Car Clinics are often the ideal research<\/a> methodology in which Qualitative and Quantitative research can be conducted.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qualitative&nbsp;Research<\/strong> <a href=\"https:\/\/www.sisinternational.com\/es\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"9147\">methods<\/a> can also include Focus Groups, In-Depth Interviews, Ethnography and Eye Tracking.<\/li>\n\n\n\n<li><strong>Investigaci\u00f3n cuantitativa<\/strong> can involve Mobile, Online, and Telephone surveys.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/la-necesidad-de-inteligencia-competitiva-en-esta-recesion\/\" title=\"La necesidad de inteligencia competitiva en una recesi\u00f3n\"  data-wpil-monitor-id=\"9145\">Strategy Research involves Competitive<\/a> Analysis, Industry Tracking, Go To Market Strategy and Market Opportunity\/Sizing.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo la investigaci\u00f3n y la estrategia est\u00e1n ayudando a las empresas automovil\u00edsticas a mejorar el rendimiento.<\/p>","protected":false},"author":1,"featured_media":66818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[289],"tags":[],"class_list":["post-11959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11959"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11959\/revisions"}],"predecessor-version":[{"id":81530,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11959\/revisions\/81530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/66818"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=11959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=11959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}