{"id":11958,"date":"2018-11-07T20:20:29","date_gmt":"2018-11-07T20:20:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/travel-tourism-market-research\/"},"modified":"2026-01-25T19:17:21","modified_gmt":"2026-01-26T00:17:21","slug":"investigacion-de-mercado-turistico-de-viajes","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/investigacion-de-mercado-turistico-de-viajes\/","title":{"rendered":"Investigaci\u00f3n de Mercado Tur\u00edstico"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de Mercado Tur\u00edstico<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c9b8f03\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c9b8f03\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Travel (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00bfAlguna vez te has preguntado c\u00f3mo logran los destinos atraer oleadas de turistas a\u00f1o tras a\u00f1o? La investigaci\u00f3n del mercado tur\u00edstico suele ser la respuesta. Este proceso esencial implica recopilar, analizar e interpretar datos sobre las preferencias, comportamientos, tendencias y la din\u00e1mica general del mercado de la industria tur\u00edstica de los viajeros.<\/p>\n\n\n\n<p>Tourism market research is about understanding where people travel and delving into why they choose certain destinations, what experiences they seek, and how they plan their journeys.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-background-color has-text-color has-background has-link-color wp-elements-d9a4d23d643f350178591ec13c02baff is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.93%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46.97%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-9733cdc78748058b795bb50d61cca16e\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#tourism-market-research\">Investigaci\u00f3n de Mercado Tur\u00edstico<\/a><\/li><li class=\"\"><a href=\"#online-travel-services\">Servicios de viajes en l\u00ednea<\/a><\/li><li class=\"\"><a href=\"#importance-of-tourism-market-research\">Importancia de la investigaci\u00f3n del mercado tur\u00edstico<\/a><\/li><li class=\"\"><a href=\"#advantages-of-tourism-market-research\">Ventajas de la investigaci\u00f3n de mercados tur\u00edsticos<\/a><\/li><li class=\"\"><a href=\"#when-to-conduct-tourism-market-research\">Cu\u00e1ndo realizar una investigaci\u00f3n de mercado tur\u00edstico<\/a><\/li><li class=\"\"><a href=\"#tourism-opportunities\">Oportunidades tur\u00edsticas<\/a><\/li><li class=\"\"><a href=\"#tourism-challenges\">Desaf\u00edos del turismo<\/a><\/li><li class=\"\"><a href=\"#prospects-of-tourism-market-research\">Perspectivas de la investigaci\u00f3n del mercado tur\u00edstico<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:34.09%\">\n<p><strong>\u2705 Listen to this PODCAST EPISODE here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Focus Group Facility in the US\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1JDATJvHFPtKGip9I2HSQ0?si=036b8ae653f74bbf&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-market-research\">Investigaci\u00f3n de Mercado Tur\u00edstico<\/h2>\n\n\n\n<p>La investigaci\u00f3n de mercado del turismo ayuda a las empresas a comprender las necesidades, preferencias y comportamientos de los viajeros, as\u00ed como la din\u00e1mica de la industria en s\u00ed. Esto implica estudiar por qu\u00e9 viaja la gente, su selecci\u00f3n de destinos, preferencias de alojamiento, transporte, actividades y otros aspectos del viaje.<\/p>\n\n\n\n<p>Se centra en recopilar y analizar las opiniones de los turistas, lo que es una parte esencial de la investigaci\u00f3n de mercado. Estas opiniones ayudan a las empresas a entender qu\u00e9 est\u00e1n haciendo bien y en qu\u00e9 \u00e1reas necesitan mejorar. Tambi\u00e9n ayuda a identificar tendencias actuales y emergentes en la industria de los viajes, como el auge del ecoturismo, los viajes de aventura o el turismo de bienestar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-travel-services\">Servicios de viajes en l\u00ednea<\/h2>\n\n\n\n<p>En los \u00faltimos a\u00f1os, los recursos y servicios de viajes en l\u00ednea se han convertido en una fuerza impulsora importante del turismo. La disrupci\u00f3n digital ha permitido a los consumidores reservar directamente con las compa\u00f1\u00edas de viajes, lo que ha reducido los precios y eliminado los intermediarios. A medida que ha aumentado el uso de dispositivos electr\u00f3nicos como computadoras port\u00e1tiles, tel\u00e9fonos inteligentes y tabletas, los sitios web y las aplicaciones de viajes ayudan a los viajeros a seleccionar planes y verificar el estado de los vuelos y los viajes. Las rese\u00f1as en l\u00ednea, los horarios de los vuelos y las calificaciones de varios lugares y servicios est\u00e1n ganando cada vez m\u00e1s popularidad en todo el mundo.<\/p>\n\n\n\n<p>Platforms like Booking.com, Expedia, and Airbnb have revolutionized the way travelers book accommodations, flights, and experiences. Thus, new opportunities are emerging globally, from well-organized trips with cruise liners in the Mediterranean Sea to adventurous backpacking tours through the jungle of Madagascar or <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-asia\/investigacion-de-mercado-en-papua-nueva-guinea\/\" title=\"Investigaci\u00f3n de mercado en Papua Nueva Guinea\"  data-wpil-monitor-id=\"5525\">Papua New Guinea<\/a>.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-59c6d389 gb-headline-text\">Table 1.  Travel &amp; Tourism Market Research: Industry Data &amp; Strategic Insights<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Travel &#038; Tourism Market Research: Industry Data &#038; Insights<\/title>\n    <style>\n        .sis-table-container {\n            width: 100%;\n            overflow-x: auto;\n            margin: 20px 0;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n        }\n        \n        .sis-data-table {\n            width: 100%;\n            border-collapse: collapse;\n            background: #fff;\n            border-radius: 12px;\n            overflow: hidden;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n        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       }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 8px 6px;\n                font-size: 11px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-table-container\">\n        <h3 class=\"chart-title\">Travel &#038; Tourism Market Research: Industry Data &#038; Strategic Insights<\/h3>\n        \n        <table class=\"sis-data-table\">\n            <thead>\n                <tr>\n                    <th style=\"width: 25%;\">Research Category<\/th>\n                    <th style=\"width: 35%;\">Key Industry Data<\/th>\n                    <th style=\"width: 20%;\">Strategic Impact<\/th>\n                    <th style=\"width: 20%;\">Fuente<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Global Market Value<\/td>\n                    <td class=\"data-value\">$11.1 trillion GDP contribution in 2024, representing 10% of global economy<\/td>\n                    <td class=\"positive-trend\">Record-breaking economic impact<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Economic Impact Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Market Growth Projection<\/td>\n                    <td class=\"data-value\">$1.5 trillion (2023) growing to $1.114 trillion by 2029 at 3.90% CAGR<\/td>\n                    <td class=\"positive-trend\">Sustained expansion trajectory<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/worldwide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Market Forecast<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"employment-impact\">\n                    <td class=\"metric-category\">Employment Generation<\/td>\n                    <td class=\"data-value\">357 million jobs globally supported (1 in 10 jobs worldwide)<\/td>\n                    <td class=\"positive-trend\">Major employment driver<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/research\/economic-impact\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Employment Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Travel Market Recovery<\/td>\n                    <td class=\"data-value\">24% surge in 2023 to $1.5 trillion, surpassing pre-pandemic levels<\/td>\n                    <td class=\"positive-trend\">Strong industry resilience<\/td>\n                    <td><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Global Report 2024<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">Online Booking Penetration<\/td>\n                    <td class=\"data-value\">65% of global travel bookings expected via online channels by 2026<\/td>\n                    <td class=\"positive-trend\">Digital transformation acceleration<\/td>\n                    <td><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Market Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Generational Travel Preferences<\/td>\n                    <td class=\"data-value\">80% of Millennials\/Gen Z use travel apps and social media for planning<\/td>\n                    <td class=\"positive-trend\">Mobile-first research behavior<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Global Trends 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"sustainability-focus\">\n                    <td class=\"metric-category\">Sustainable Travel Priority<\/td>\n                    <td class=\"data-value\">83% of travelers worldwide believe sustainable travel is important<\/td>\n                    <td class=\"positive-trend\">ESG-driven decision making<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Tourism Statistics<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">AI Adoption in Travel<\/td>\n                    <td class=\"data-value\">83% of Millennials\/Gen Z find Gen AI useful for booking vs 64% older generations<\/td>\n                    <td class=\"positive-trend\">Next-gen technology adoption<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express AI Travel Survey<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Survey Methodology Preference<\/td>\n                    <td class=\"data-value\">Online surveys: cost-effective, fast insights with 15-20 questions optimal length<\/td>\n                    <td class=\"positive-trend\">Research efficiency optimization<\/td>\n                    <td><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/visitor-surveys-for-tourism-5-tips-to-run-successful-market-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Drive Research Tourism Surveys<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Visitor Spending Growth<\/td>\n                    <td class=\"data-value\">Domestic: $5.3T (+5.4% growth), International: $1.9T (+11.6% growth)<\/td>\n                    <td class=\"positive-trend\">Strong spending recovery<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/research\/economic-impact\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Visitor Spending Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Experience-Based Travel<\/td>\n                    <td class=\"data-value\">Travelers prioritizing authentic experiences over traditional tourist attractions<\/td>\n                    <td class=\"positive-trend\">Value proposition evolution<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/worldwide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Travel Preferences<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Mixed-Method Research<\/td>\n                    <td class=\"data-value\">Qualitative and quantitative combination provides comprehensive insights<\/td>\n                    <td class=\"positive-trend\">Research accuracy enhancement<\/td>\n                    <td><a href=\"https:\/\/www.studysmarter.co.uk\/explanations\/hospitality-and-tourism\/tourism-and-travel\/tourism-research-methods\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Tourism Research Methods Guide<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">European Tourism Market<\/td>\n                    <td class=\"data-value\">EU travel sector reached $1.65 trillion, 2.99 billion nights at tourist spots<\/td>\n                    <td class=\"positive-trend\">Regional market leadership<\/td>\n                    <td><a href=\"https:\/\/www.researchnester.com\/reports\/tourism-industry-market\/109\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">European Union Tourism Data<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">Credit Card Points Usage<\/td>\n                    <td class=\"data-value\">50% of travelers plan using credit card\/travel points; 45% choose destinations based on points<\/td>\n                    <td class=\"positive-trend\">Loyalty program optimization<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Travel Rewards Study<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Focus Group Effectiveness<\/td>\n                    <td class=\"data-value\">In-depth insights into traveler experiences, motivations, and perceptions<\/td>\n                    <td class=\"positive-trend\">Qualitative insight depth<\/td>\n                    <td><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/market-research-options-for-the-travel-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Travel Market Research Methods<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"employment-impact\">\n                    <td class=\"metric-category\">Future Job Projections<\/td>\n                    <td class=\"data-value\">449 million jobs expected by 2034 (12.2% of global workforce)<\/td>\n                    <td class=\"positive-trend\">Employment sector expansion<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Future Employment Forecast<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Post-Pandemic Travel Interest<\/td>\n                    <td class=\"data-value\">66% of travelers more interested in travel now than before COVID-19<\/td>\n                    <td class=\"positive-trend\">Market demand acceleration<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-the-future-of-travel\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Travel Trends Report<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Long-term Market Projection<\/td>\n                    <td class=\"data-value\">$16 trillion contribution expected by 2034 (11.4% of global economic landscape)<\/td>\n                    <td class=\"positive-trend\">Economic powerhouse status<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Long-term Economic Impact<\/a><\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-tourism-market-research\">Importancia de la investigaci\u00f3n del mercado tur\u00edstico<\/h2>\n\n\n\n<p>La investigaci\u00f3n del mercado tur\u00edstico ayuda a las empresas y los destinos a estar atentos a lo que buscan los viajeros. Ya sea para descubrir tendencias emergentes en viajes de aventura, medir el inter\u00e9s en el ecoturismo o comprender los factores que influyen en la elecci\u00f3n de destinos, esta investigaci\u00f3n es vital para dise\u00f1ar estrategias que resuenen entre los visitantes actuales y potenciales.<\/p>\n\n\n\n<p>M\u00e1s all\u00e1 del an\u00e1lisis de tendencias, identifica nuevas oportunidades de mercado e incluso descifra las huellas digitales de los viajeros, proporcionando informaci\u00f3n sobre c\u00f3mo las rese\u00f1as en l\u00ednea, las personas influyentes y el marketing digital pueden influir en las decisiones de viaje. Los conocimientos adquiridos a partir de la investigaci\u00f3n del mercado tur\u00edstico tambi\u00e9n permiten a las empresas mejorar la satisfacci\u00f3n y la fidelidad de sus clientes. Por lo tanto, al comprender las expectativas y los comentarios de los turistas, las empresas pueden mejorar sus servicios, abordar los puntos d\u00e9biles y crear experiencias m\u00e1s memorables y satisfactorias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advantages-of-tourism-market-research\">Ventajas de la investigaci\u00f3n de mercados tur\u00edsticos<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5614e756\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5614e756\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Ecology ecotourism (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Los beneficios de esta investigaci\u00f3n son numerosos y afectan varios aspectos de la industria del turismo, desde la planificaci\u00f3n estrat\u00e9gica hasta la participaci\u00f3n del cliente. Estas son algunas de las ventajas clave:<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Tourism market research provides valuable data that aids in strategic planning such as market trends, understanding competitive dynamics, and making informed decisions about marketing, product development, and service enhancements.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Through tourism market research, businesses can segment the market based on various criteria such as demographics, interests, or spending patterns. This segmentation allows for more targeted and effective marketing strategies.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Market research insights help businesses stay ahead. By understanding the market and anticipating trends, businesses can differentiate themselves, offering unique value propositions to tourists.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Tourism market research helps identify potential risks and challenges in the market, allowing businesses to develop strategies to mitigate these risks.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Market research aids in evaluating the effectiveness of marketing strategies and business operations. By tracking performance against market data, businesses can make adjustments to improve outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-conduct-tourism-market-research\">Cu\u00e1ndo realizar una investigaci\u00f3n de mercado tur\u00edstico<\/h2>\n\n\n\n<p>Determinar el momento adecuado para realizar una investigaci\u00f3n de mercado tur\u00edstico es crucial para su eficacia y relevancia. Hay instancias y fases espec\u00edficas del ciclo econ\u00f3mico donde esta investigaci\u00f3n se vuelve particularmente vital:<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Before Launching New Products or Services<\/strong>:La investigaci\u00f3n de mercado es esencial antes de introducir un nuevo producto o servicio tur\u00edstico, o incluso una campa\u00f1a de marketing de destino. Ayuda a comprender la demanda del mercado, las preferencias de los clientes potenciales y el panorama competitivo.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> During Strategic Planning Phases<\/strong>:Cuando las empresas o los destinos est\u00e1n en el proceso de planificaci\u00f3n estrat\u00e9gica, la investigaci\u00f3n de mercado proporciona los datos para fundamentar las decisiones, ofreciendo informaci\u00f3n sobre las tendencias, amenazas y oportunidades del mercado.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> After Economic Changes<\/strong>:En respuesta a cambios significativos en la industria, como tecnolog\u00edas de viajes emergentes, cambios econ\u00f3micos o cambios en el comportamiento de los viajeros, realizar investigaciones de mercado ayuda a las empresas a comprender el impacto de estos cambios y adaptarse en consecuencia.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> When Expanding to New Markets<\/strong>: Entering a new geographic market or targeting a new customer segment requires tourism market research. This <a href=\"https:\/\/www.sisinternational.com\/es\/descripcion-general-de-la-industria-aeroespacial\/\" title=\"Investigaci\u00f3n de mercado aeroespacial\" data-wpil-monitor-id=\"1428\">research provides insights into the new market&#8217;s<\/a> characteristics, cultural nuances, and consumer expectations.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Following Major Marketing Campaigns<\/strong>: Despu\u00e9s de ejecutar importantes campa\u00f1as de marketing, realizar una investigaci\u00f3n de mercado ayuda a evaluar su eficacia. Esto incluye comprender el impacto de la campa\u00f1a en la percepci\u00f3n de la marca, la imagen del destino y el comportamiento del consumidor.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> To Monitor Ongoing Performance<\/strong>:La investigaci\u00f3n peri\u00f3dica del mercado tur\u00edstico es fundamental para supervisar el desempe\u00f1o en curso. Permite a las empresas controlar su posici\u00f3n en el mercado y la satisfacci\u00f3n del cliente y compararla con la competencia.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> In Response to Customer Feedback or Trends<\/strong>:Cuando se producen comentarios importantes de los clientes o cambios notables en las tendencias de viajes, la investigaci\u00f3n de mercado ayuda a las empresas a comprender las causas subyacentes y c\u00f3mo responder de manera eficaz.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> An\u00e1lisis pre y post temporada alta<\/strong>: Research conducted before and after peak tourism seasons provides insights into traveler expectations and experiences. This information is vital for improving&nbsp;and planning for future peak seasons.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Validate Assumptions<\/strong>:Siempre que existan hip\u00f3tesis internas sobre las tendencias del mercado o las preferencias de los clientes, la realizaci\u00f3n de investigaciones de mercado ayuda a validar estas suposiciones con datos emp\u00edricos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-opportunities\">Oportunidades tur\u00edsticas<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7b2a7abb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7b2a7abb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Tourism (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La industria del turismo desempe\u00f1a un papel importante en el apoyo al crecimiento y desarrollo econ\u00f3mico. Su crecimiento puede generar oportunidades y desaf\u00edos para los pa\u00edses de todo el mundo.<\/p>\n\n\n\n<p>Una de las principales oportunidades en la investigaci\u00f3n del mercado tur\u00edstico es la capacidad de identificar tendencias emergentes. Al analizar los patrones de viaje, las preferencias y los comentarios de los consumidores, las empresas pueden mantenerse a la vanguardia, adaptando sus servicios y productos para satisfacer las demandas cambiantes. Esto es particularmente crucial en un mercado altamente influenciado por cambios culturales, avances tecnol\u00f3gicos y din\u00e1micas globales cambiantes.<\/p>\n\n\n\n<p>De manera similar, los pa\u00edses en desarrollo a menudo apuntan a desarrollar su industria tur\u00edstica para el crecimiento econ\u00f3mico y promover los valores y el patrimonio culturales a nivel mundial. Los beneficios externos de la promoci\u00f3n del turismo tambi\u00e9n pueden incluir el desarrollo de infraestructura, educaci\u00f3n y sectores sociales.<\/p>\n\n\n\n<p>Apps have allowed consumers to book directly, lowering travel costs.&nbsp; By being able to compare prices on many websites, customers can gain different experiences.&nbsp; Travel companies have built ecosystems and scale, expanding beyond core services to provide full travel experiences.<\/p>\n\n\n\n<p>Adem\u00e1s, la investigaci\u00f3n del mercado tur\u00edstico proporciona datos para estrategias de marketing eficaces. Al comprender qui\u00e9nes son sus clientes y qu\u00e9 valoran, las empresas pueden dise\u00f1ar campa\u00f1as de marketing dirigidas que resuenen con su audiencia, lo que genera una mayor participaci\u00f3n y ventas.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-3512816d gb-headline-text\">Figure 1. Travel &amp; Tourism Market Research Impact<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Travel &#038; Tourism Market Research Performance Chart<\/title>\n    <style>\n        .chart-container {\n            width: 100%;\n            max-width: 900px;\n            margin: 20px auto;\n            padding: 30px;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n            background: #fff;\n            border-radius: 12px;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin-bottom: 10px;\n            text-transform: uppercase;\n            letter-spacing: 1px;\n        }\n        \n        .chart-subtitle {\n            text-align: center;\n            font-size: 16px;\n            color: #64748b;\n            margin-bottom: 40px;\n            font-weight: 500;\n        }\n        \n        .chart-bars {\n            padding: 0 20px;\n        }\n        \n        .bar-item {\n            margin-bottom: 30px;\n            position: relative;\n        }\n        \n        .bar-label {\n            font-size: 15px;\n            font-weight: 600;\n            color: #374151;\n            margin-bottom: 10px;\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n        }\n        \n        .bar-value {\n            font-size: 18px;\n            font-weight: 700;\n            color: #1e3a8a;\n        }\n        \n        .bar-background {\n            width: 100%;\n            height: 40px;\n            background: #f1f5f9;\n            border-radius: 25px;\n            overflow: hidden;\n            position: relative;\n        }\n        \n        .bar-fill {\n            height: 100%;\n            border-radius: 25px;\n            position: relative;\n            display: flex;\n            align-items: center;\n            justify-content: flex-end;\n            padding-right: 20px;\n            color: white;\n            font-weight: 600;\n            font-size: 14px;\n            text-shadow: 0 1px 2px rgba(0,0,0,0.3);\n        }\n        \n        .global-gdp { width: 95%; background: linear-gradient(135deg, #22c55e, #16a34a); }\n        .employment { width: 90%; background: linear-gradient(135deg, #3b82f6, #2563eb); }\n        .market-growth { width: 85%; background: linear-gradient(135deg, #f59e0b, #d97706); }\n        .online-booking { width: 80%; background: linear-gradient(135deg, #8b5cf6, #7c3aed); }\n        .sustainable-travel { width: 75%; background: linear-gradient(135deg, #06b6d4, #0891b2); }\n        .gen-ai-adoption { width: 70%; background: linear-gradient(135deg, #ef4444, #dc2626); }\n        \n        .metrics-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n            gap: 20px;\n            margin: 30px 0;\n        }\n        \n        .metric-card {\n            background: linear-gradient(135deg, #f8fafc, #e2e8f0);\n            padding: 20px;\n            border-radius: 12px;\n            text-align: center;\n            border-left: 5px solid #3b82f6;\n        }\n        \n        .metric-number {\n            font-size: 24px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin-bottom: 5px;\n        }\n        \n        .metric-label {\n            font-size: 14px;\n            color: #64748b;\n            font-weight: 500;\n        }\n        \n        .sources-section {\n            margin-top: 40px;\n            padding: 25px;\n            background: linear-gradient(135deg, #f8fafc, #e2e8f0);\n            border-radius: 12px;\n            border-left: 6px solid #3b82f6;\n        }\n        \n        .sources-title {\n            font-size: 18px;\n            font-weight: 700;\n            color: #1e293b;\n            margin-bottom: 20px;\n            display: flex;\n            align-items: center;\n            gap: 10px;\n        }\n        \n        .source-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));\n            gap: 15px;\n        }\n        \n        .source-item {\n            padding: 15px;\n            background: white;\n            border-radius: 8px;\n            border-left: 4px solid #3b82f6;\n            font-size: 14px;\n            line-height: 1.6;\n        }\n        \n        .source-category {\n            font-weight: 600;\n            color: #1e40af;\n            margin-bottom: 5px;\n        }\n        \n        .source-link {\n            color: #2563eb;\n            text-decoration: none;\n            font-weight: 500;\n        }\n        \n        .source-link:hover {\n            color: #1d4ed8;\n            text-decoration: underline;\n        }\n        \n        .legend {\n            display: flex;\n            justify-content: center;\n            align-items: center;\n            margin-top: 30px;\n            padding: 15px;\n            background: #f8fafc;\n            border-radius: 8px;\n            font-size: 13px;\n            color: #64748b;\n        }\n        \n        @media screen and (max-width: 768px) {\n            .chart-container {\n                padding: 20px;\n                margin: 10px;\n            }\n            \n            .chart-title {\n                font-size: 24px;\n            }\n            \n            .chart-subtitle {\n                font-size: 14px;\n            }\n            \n            .chart-bars {\n                padding: 0 10px;\n            }\n            \n            .bar-item {\n                margin-bottom: 25px;\n            }\n            \n            .bar-label {\n                font-size: 14px;\n            }\n            \n            .bar-value {\n                font-size: 16px;\n            }\n            \n            .bar-background {\n                height: 35px;\n            }\n            \n            .metric-number {\n                font-size: 20px;\n            }\n            \n            .source-grid {\n                grid-template-columns: 1fr;\n                gap: 10px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"chart-container\">\n        <h3 class=\"chart-title\">Travel &#038; Tourism Market Research Impact<\/h3>\n        <p class=\"chart-subtitle\">Key Performance Indicators Driving Industry Growth in 2024<\/p>\n        \n        <div class=\"chart-bars\">\n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Global GDP Contribution<\/span>\n                    <span class=\"bar-value\">$11.1T<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill global-gdp\">10% of Global Economy<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Employment Generation<\/span>\n                    <span class=\"bar-value\">357M Jobs<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill employment\">1 in 10 Global Jobs<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Market Recovery Growth<\/span>\n                    <span class=\"bar-value\">24% Surge<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill market-growth\">$1.5T in 2023<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Online Booking Penetration<\/span>\n                    <span class=\"bar-value\">65% by 2026<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill online-booking\">Transformaci\u00f3n Digital<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Sustainable Travel Priority<\/span>\n                    <span class=\"bar-value\">83% Travelers<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill sustainable-travel\">ESG Focus<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Gen AI Adoption (Millennials\/Gen Z)<\/span>\n                    <span class=\"bar-value\">83% Usage<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill gen-ai-adoption\">Integraci\u00f3n de tecnolog\u00eda<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div class=\"metrics-grid\">\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">$16T<\/div>\n                <div class=\"metric-label\">Projected 2034 Economic Impact<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">449M<\/div>\n                <div class=\"metric-label\">Future Jobs by 2034<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">80%<\/div>\n                <div class=\"metric-label\">Mobile App Usage (Young Travelers)<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">66%<\/div>\n                <div class=\"metric-label\">Increased Travel Interest Post-COVID<\/div>\n            <\/div>\n        <\/div>\n        \n        <div class=\"legend\">\n            \ud83d\udcc8 Performance metrics demonstrate travel &#038; tourism&#8217;s resilience and growth trajectory in the post-pandemic era\n        <\/div>\n        \n        <div class=\"sources-section\">\n            <h4 class=\"sources-title\">\ud83d\udcca Research Data Sources<\/h4>\n            <div class=\"source-grid\">\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Economic Impact Data:<\/div>\n                    <a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">World Travel &#038; Tourism Council (WTTC)<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Market Recovery Analysis:<\/div>\n                    <a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Global Travel Report 2024<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Digital Transformation Trends:<\/div>\n                    <a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Global Travel Trends<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Consumer Behavior Research:<\/div>\n                    <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-the-future-of-travel\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Travel Trends Report<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Enfoque de sostenibilidad:<\/div>\n                    <a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Global Tourism Statistics<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Research Methodology:<\/div>\n                    <a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/visitor-surveys-for-tourism-5-tips-to-run-successful-market-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Tourism Research Best Practices<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-challenges\">Desaf\u00edos del turismo<\/h2>\n\n\n\n<p>Un desaf\u00edo importante es la naturaleza acelerada de la industria del turismo. Las tendencias en viajes y turismo pueden cambiar r\u00e1pidamente debido a diversos factores, como cambios econ\u00f3micos, eventos pol\u00edticos, avances tecnol\u00f3gicos e influencias de las redes sociales.<\/p>\n\n\n\n<p>La precisi\u00f3n y confiabilidad de los datos plantean otro desaf\u00edo importante. En el turismo, gran parte de los datos se obtienen de encuestas, rese\u00f1as y plataformas en l\u00ednea, que pueden ser subjetivos y, en ocasiones, poco fiables.<\/p>\n\n\n\n<p>Oil prices also impact a variety of factors such as airline fees and travelers&#8217; disposable income and destination choices. Natural disasters have the opportunity to destroy sceneries and holiday destinations. &nbsp;Other environmental issues such as climate change have the potential to impact a variety of ski and coastal resorts.<\/p>\n\n\n\n<p>Adem\u00e1s, la estacionalidad tambi\u00e9n es un desaf\u00edo en la investigaci\u00f3n de mercado tur\u00edstico. Los patrones de viaje pueden variar mucho seg\u00fan la \u00e9poca del a\u00f1o, lo que dificulta que las empresas predigan las tendencias y planifiquen en consecuencia. Esta fluctuaci\u00f3n estacional puede afectar la eficacia de la investigaci\u00f3n de mercado y su aplicabilidad durante todo el a\u00f1o.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-497dace3\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><div class=\"gb-container gb-container-5aed01c2\">\n\n<h3 class=\"gb-headline gb-headline-da10e16b gb-headline-text\">Ready to explore the insights that drive smarter decisions?<\/h3>\n\n\n\n<p class=\"has-base-3-color has-text-color has-link-color wp-elements-6feca161098eb3009a944b0807219eaf\">Contact our Research experts today.<\/p>\n\n\n\n<a class=\"gb-button gb-button-422680e1 smooth-scroll\" href=\"https:\/\/www.sisinternational.com\/es\/contacto-sis-investigacion-de-mercado-internacional\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Nuestra Cobertura\"><span class=\"gb-button-text\">Cont\u00e1ctenos<\/span><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><\/a>\n\n\n\n<p class=\"gb-headline gb-headline-c446f412 gb-headline-text\"><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prospects-of-tourism-market-research\">Perspectivas de la investigaci\u00f3n del mercado tur\u00edstico<\/h2>\n\n\n\n<p>Las perspectivas de la investigaci\u00f3n del mercado tur\u00edstico son prometedoras y reflejan la naturaleza din\u00e1mica y en evoluci\u00f3n de la industria de viajes. A continuaci\u00f3n se presentan algunas perspectivas clave que resaltan el potencial y la direcci\u00f3n futura de este campo:<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Avances tecnol\u00f3gicos:<\/strong> Con el auge del big data, la inteligencia artificial y el aprendizaje autom\u00e1tico, la investigaci\u00f3n del mercado tur\u00edstico se est\u00e1 volviendo m\u00e1s sofisticada. Estas tecnolog\u00edas permiten un an\u00e1lisis m\u00e1s preciso y profundo de los patrones de viaje, las preferencias de los clientes y las tendencias del mercado.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Turismo Sostenible y Responsable:<\/strong> There is a growing emphasis on sustainable travel, driven by increasing awareness of environmental issues and social responsibility. <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-de-hosteleria-y-turismo-en-viajes\/marketing-de-turismo-medico\/\" title=\"Marketing de Turismo M\u00e9dico\" data-wpil-monitor-id=\"3947\">Market research in tourism<\/a> is expanding its focus to understand traveler attitudes towards sustainability, helping businesses develop eco-friendly and socially responsible practices that align with consumer values.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Personalizaci\u00f3n y Personalizaci\u00f3n:<\/strong> La tendencia hacia experiencias de viaje personalizadas va en aumento. La investigaci\u00f3n de mercado desempe\u00f1a un papel crucial para ayudar a las empresas a comprender las preferencias individuales de los clientes y crear ofertas personalizadas.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Perspectivas del mercado global:<\/strong> As travel becomes more accessible, <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-de-hosteleria-y-turismo-en-viajes\/consultoria-de-turismo-cultural\/\" title=\"Consultor\u00eda de Turismo Cultural\" data-wpil-monitor-id=\"4694\">tourism market research<\/a> is expanding its scope to include emerging markets and diverse cultures. This global perspective is essential for businesses looking to tap into new markets and cater to an international clientele.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Transformaci\u00f3n Digital:<\/strong>&nbsp;La investigaci\u00f3n de mercado utiliza cada vez m\u00e1s plataformas y canales digitales para recopilar datos e involucrar a los viajeros a trav\u00e9s de redes sociales, aplicaciones m\u00f3viles y encuestas en l\u00ednea. Este enfoque digital permite la recopilaci\u00f3n y el an\u00e1lisis de datos en tiempo real.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Preocupaciones de salud y seguridad:<\/strong> A la luz de acontecimientos como la pandemia de COVID-19, se presta mayor atenci\u00f3n a la salud y la seguridad en los viajes. La investigaci\u00f3n de mercado es clave para comprender las preocupaciones y expectativas de los viajeros con respecto a las medidas sanitarias, lo cual es fundamental para reconstruir la confianza de los viajeros.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Experience and Activity-Based Travel:<\/strong> El cambio del turismo tradicional a viajes basados en experiencias es otra \u00e1rea de inter\u00e9s. La investigaci\u00f3n sobre qu\u00e9 tipos de actividades y experiencias atraen a diferentes segmentos de viajeros puede guiar a las empresas a crear ofertas m\u00e1s atractivas y memorables.<\/p>\n\n\n<h2>\u00a0<\/h2>\n<h2>Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Acerca de SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Brindamos investigaci\u00f3n cualitativa, cuantitativa y estrat\u00e9gica para mejorar su desempe\u00f1o.<\/p>","protected":false},"author":1,"featured_media":62579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[287],"tags":[],"class_list":["post-11958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/es\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"We provide Qualitative, Quantitative and Strategy Research to boost your performance.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11958"}],"version-history":[{"count":14,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11958\/revisions"}],"predecessor-version":[{"id":79293,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11958\/revisions\/79293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62579"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=11958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=11958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}