{"id":11926,"date":"2009-02-20T23:23:56","date_gmt":"2009-02-20T23:23:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/optimizing-corporate-websites-for-roi\/"},"modified":"2025-09-16T20:02:54","modified_gmt":"2025-09-17T00:02:54","slug":"optimizacion-de-sitios-web-corporativos-para-el-retorno-de-la-inversion","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/optimizacion-de-sitios-web-corporativos-para-el-retorno-de-la-inversion\/","title":{"rendered":"Optimizaci\u00f3n de sitios web corporativos para el retorno de la inversi\u00f3n"},"content":{"rendered":"<p>Companies need to be where their customers and stakeholders are.\u00a0 More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights, and other content that is meaningful for them.<\/p>\n<p>We at SIS International have been <a href=\"https:\/\/www.sisinternational.com\/es\/la-principal-empresa-de-seguimiento-de-tendencias-del-mercado-b2b\/\" title=\"Principal empresa de monitoreo de tendencias del mercado B2B\"  data-wpil-monitor-id=\"7946\">monitoring how companies<\/a> and consumers are focusing on the web. We have innovated solutions to help clients better interact with their customers and realize <a href=\"https:\/\/www.sisinternational.com\/es\/retorno-de-la-inversion-en-investigacion-de-mercado\/\" title=\"Retorno de la inversi\u00f3n en investigaci\u00f3n de mercado\"  data-wpil-monitor-id=\"7952\">return on investment<\/a> in difficult economic times (ROI). Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. At the same time, investing in web programs does not always provide returns on investment.<br \/>\n<strong><br \/>\nLas apuestas son altas<\/strong><\/p>\n<p>El impacto de la Web en las empresas puede ser dram\u00e1tico. Las partes interesadas en la web pueden influir en lo siguiente:<\/p>\n<ul>\n<li>Rises or falls in <a href=\"https:\/\/www.sisinternational.com\/es\/el-tesoro-de-datos-de-las-redes-sociales-para-investigadores-de-marketing\/\" title=\"Investigaci\u00f3n de mercado de redes sociales: oportunidades y desaf\u00edos\"  data-wpil-monitor-id=\"7944\">market share and brand<\/a> equity<\/li>\n<li>Falta de efectividad en las campa\u00f1as promocionales.<\/li>\n<li>Disminuciones en los indicadores de satisfacci\u00f3n y desempe\u00f1o<\/li>\n<li>Fortalecimiento o debilitamiento de campa\u00f1as.<\/li>\n<\/ul>\n<p><strong><br \/>\nDesaf\u00edo para las empresas<\/strong><\/p>\n<ul>\n<li>Las empresas necesitan crear interfaces que conecten con las partes interesadas y los clientes, o de lo contrario lo har\u00e1n sus competidores.<\/li>\n<li>With more companies on the web conveying their messages, companies need to ensure that their investments are effective. This is even more important given the recession, with tight budgets and scarce resources to build and <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/consultoria-de-investigacion-de-mercado-de-gestion-de-programas-fintech\/\" title=\"Gesti\u00f3n de programas FinTech Investigaci\u00f3n y consultor\u00eda de mercado\"  data-wpil-monitor-id=\"7949\">manage web programs<\/a>.<\/li>\n<li>Businesses need to monitor stakeholders&#8217; interaction with their brands to prevent brands from being negatively reframed by stakeholders.<\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/el-efecto-de-la-cultura-de-mercado-nigeriana-en-los-negocios\/\" title=\"El mercado nigeriano: el efecto de la cultura en los negocios\"  data-wpil-monitor-id=\"7954\">Businesses need to ensure the effectiveness<\/a> of investments, especially with smaller budgets.<\/li>\n<\/ul>\n<p><strong>Obtener el retorno de la inversi\u00f3n: lo que se necesita<\/strong><\/p>\n<p>Las empresas primero necesitan un mecanismo para (a) involucrarse y (b) monitorear lo que se dice sobre ellas.<\/p>\n<p>Para saber lo que dicen las partes interesadas, las empresas implementan mecanismos que satisfacen esas necesidades (por ejemplo, secciones en sus sitios web, ajuste de las comunicaciones).<\/p>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/analisis-de-datos\/\" title=\"Empresa de an\u00e1lisis de datos\"  data-wpil-monitor-id=\"7947\">Companies need metrics and analytics<\/a> to track their web performance.<\/p>\n<p>Las empresas necesitan infraestructura para hacer frente continuamente a los r\u00e1pidos cambios.<\/p>\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/es\/sis-presenta-una-plataforma-de-analisis-cuantitativo-y-ciencia-de-datos\/\" title=\"SIS presenta plataforma de an\u00e1lisis cuantitativo y ciencia de datos\"  data-wpil-monitor-id=\"7945\">SIS International&#8217;s Web Analytics<\/a> Services and SIS Netnography TM Model<\/strong><\/p>\n<p>Ayudamos a las empresas a obtener el retorno de la inversi\u00f3n mediante:<\/p>\n<ul>\n<li>Proprietary Web Ethnography Solutions, and other proprietary <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/director-de-informacion-cio-investigacion-de-mercado\/\" title=\"Director de Informaci\u00f3n (CIO) Investigaci\u00f3n de Mercado\"  data-wpil-monitor-id=\"7950\">information techniques by expert researchers<\/a><\/li>\n<li>Soluciones personalizadas<\/li>\n<li>M\u00e9tricas de seguimiento en tiempo real y an\u00e1lisis para monitorear el desempe\u00f1o<\/li>\n<li>Expert researchers who can go beyond the research implement strategy via the web<\/li>\n<li>Especialistas web para optimizar programas web.<\/li>\n<li>Estudios globales y multiling\u00fces.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Las empresas deben estar donde est\u00e1n sus clientes y partes interesadas. M\u00e1s que nunca, la web es un punto de contacto crucial entre las empresas y sus partes interesadas. En esta recesi\u00f3n, los internautas pasan noches sin dormir navegando por la web en busca de entretenimiento, ideas y otros contenidos que sean significativos para ellos.<\/p>","protected":false},"author":1,"featured_media":67018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11926"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11926\/revisions"}],"predecessor-version":[{"id":81337,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11926\/revisions\/81337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/67018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=11926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=11926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}