{"id":11920,"date":"2018-02-14T18:48:33","date_gmt":"2018-02-14T18:48:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/hartford-connecticuts-city-development\/"},"modified":"2025-09-16T23:24:43","modified_gmt":"2025-09-17T03:24:43","slug":"desarrollo-de-la-ciudad-de-hartford-connecticuts","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/desarrollo-de-la-ciudad-de-hartford-connecticuts\/","title":{"rendered":"Investigaci\u00f3n de mercado en Hartford, Connecticut"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-61a494f2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-61a494f2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Connecticut (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La ciudad de Hartford se ha embarcado en un ambicioso plan para rejuvenecer la econom\u00eda regional de Hartford para fomentar la inversi\u00f3n y fomentar la diversificaci\u00f3n de la econom\u00eda. <strong><br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aspectos destacados de la econom\u00eda de Hartford<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Connecticut Convention Center provides over 140,000 square feet of exhibition space, a 40,000 square foot ballroom and 25,000 square feet of flexible meeting space.<\/li>\n\n\n\n<li>El Connecticut Science Center es un centro de aprendizaje educativo y entretenido con exhibiciones interactivas, teatros, aulas y salas de reuniones. Los turistas y visitantes regionales pueden sentirse atra\u00eddos por las interesantes exposiciones y la calidad de las instalaciones.<\/li>\n\n\n\n<li>Los fondos para mejoras de la ribera apoyan la \u201cRecuperaci\u00f3n de la ribera\u201d para mejorar el acceso de los peatones al r\u00edo.<\/li>\n\n\n\n<li>Rentschler Field es un estadio construido para ayudar a construir una reputaci\u00f3n en los EE. UU. por la calidad del programa de f\u00fatbol de la Universidad de Connecticut.<\/li>\n\n\n\n<li>Downtown Marriott Hartford (calificado con 4 diamantes AAA) ofrece 401 habitaciones, 13,000 pies cuadrados de espacio para reuniones y 13 salas de reuniones<\/li>\n\n\n\n<li>Wadsworth Atheneum es el museo de arte p\u00fablico m\u00e1s antiguo del pa\u00eds.<\/li>\n\n\n\n<li>Hartford Civic Center (Hartford 21) es un centro residencial, comercial y de entretenimiento<\/li>\n\n\n\n<li>El Aeropuerto Internacional Bradley de Hartford es actualmente el segundo m\u00e1s grande de Nueva Inglaterra y recibe a 7,4 millones de pasajeros al a\u00f1o. Ofrece vuelos a 72 destinos, incluidos 22 vuelos directos diarios a Chicago, 39 vuelos directos diarios a Washington-Baltimore y vuelos diarios sin escalas a Europa a trav\u00e9s de Amsterdam. Su infraestructura incluye m\u00e1s de 15.000 plazas de aparcamiento, lo que est\u00e1 bien alineado para el turismo y las conferencias.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios de hacer negocios en Hartford, Connecticut<\/h2>\n\n\n\n<p>Further impacting the development of Greater Hartford is its location vis-\u00e0-vis other regional cities. The <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/pruebas-en-ubicaciones-centrales-de-la-ciudad-de-nueva-york\/\" title=\"Pruebas en ubicaciones centrales de la ciudad de Nueva York: beneficios para las pruebas de productos\"  data-wpil-monitor-id=\"8515\">city is located<\/a> inland, halfway between New York (2 hour drive) and Boston (1 \u00bd hours). Development is also influenced by population. Hartford\u2019s population is 124,570, and its surrounding areas include an even larger population of 3.4 million state-wide, and 1.6 million in the Knowledge Corridor from Hartford to Western Massachusetts. Below is a list of competitor cities with their corresponding estimated populations, as of 2006:<\/p>\n\n\n\n<p>Para convertirse en un destino de primer nivel, la ubicaci\u00f3n central y la facilidad de transporte son cruciales. Hartford ha tomado medidas hacia la conectividad ferroviaria al vincularlas con Springfield y la ciudad de Nueva York, pero tomar medidas adicionales para mejorar la infraestructura ferroviaria ser\u00e1 a\u00fan m\u00e1s importante en los pr\u00f3ximos a\u00f1os. Impulsar el tr\u00e1fico ferroviario, el volumen de pasajeros, la infraestructura ferroviaria y las subvenciones federales pueden ayudar a impulsar las oportunidades econ\u00f3micas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crecimiento empresarial en Connecticut<\/h2>\n\n\n\n<p>La ciudad de Hartford y la regi\u00f3n ofrecen productividad laboral, accesibilidad, niveles de ingresos, tecnolog\u00eda, educaci\u00f3n, artes y patrimonio atractivos. Hartford ofrece comunicaciones, infraestructura, parques y senderos naturales, atenci\u00f3n m\u00e9dica, seguridad p\u00fablica y servicios.<\/p>\n\n\n\n<p>Connecticut\u2019s economy has seen job growth and was supported by the expansion of the global economy and favorable economic incentives and conditions.\u00a0 GDP in 2017 was growing and was estimated at $260 billion, larger than the GDP of many nations in the world.\u00a0 In particular, the economy experienced notable job growth across manufacturing, <a href=\"https:\/\/www.sisinternational.com\/es\/aumento-del-sector-educativo-durante-la-recesion\/\" title=\"Aumento del sector educativo durante la recesi\u00f3n\"  data-wpil-monitor-id=\"8512\">educational services and exports sectors<\/a>. Connecticut businesses have benefited from assistance services including financing, regulatory and location assistance from local organizations like the Hartford Economic Development Corporation, MetroHartford Alliance, Capital City Economic Development Authority (CCEDA), and the Community Economic Development fund and the Greater Hartford Business Development Center, Inc (GHBDC), among many others, which seek to promote local business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades de marketing de destinos<\/h2>\n\n\n\n<p>One function of Destination Marketing Organizations (DMOs) is to facilitate <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercados-industriales\/\" title=\"Investigaci\u00f3n y estrategia de mercados industriales\"  data-wpil-monitor-id=\"8510\">industry access to market<\/a> intelligence and to make certain that operators understand their markets (existing and emerging). One new source of market intelligence arising from peer to peer communication over the internet comes in the form of blogs. How useful these blogs will be to DMO\u2019s is still highly unknown, but one could surmise that as the internet penetrates more and more households around the globe, \u201ce-strategies\u201d will become more effective and the reliability of information will duly increase.<\/p>\n\n\n\n<p>Normalmente, las siguientes actividades de ocio son importantes para los organizadores de eventos a la hora de considerar un lugar:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Golf<\/li>\n\n\n\n<li>Spa<\/li>\n\n\n\n<li>montar en bicicleta<\/li>\n\n\n\n<li>Eventos de gala<\/li>\n\n\n\n<li>Casinos<\/li>\n\n\n\n<li>La vida nocturna<\/li>\n\n\n\n<li>Cervecer\u00edas y vi\u00f1edos<\/li>\n\n\n\n<li>Excursiones (con transporte de menos de 1 hora)<\/li>\n\n\n\n<li>Actividades frente al mar, Deportes acu\u00e1ticos<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, los factores clave que influyen en la elecci\u00f3n de un centro de convenciones incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Precio total<\/li>\n\n\n\n<li>Precio para los asistentes<\/li>\n\n\n\n<li>Transporte (franqueza y facilidad de uso)<\/li>\n\n\n\n<li>Proximidad geogr\u00e1fica<\/li>\n\n\n\n<li>Imagen y reputaci\u00f3n de la ciudad.<\/li>\n\n\n\n<li>Quality of <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-de-hosteleria-y-turismo-en-viajes\/consultoria-de-marketing-para-hoteles-y-restaurantes\/\" title=\"Consultor\u00eda de marketing para restaurantes y hoteles\"  data-wpil-monitor-id=\"8511\">hotels and restaurants<\/a> (Number of Zagat or Michelin rated)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades y atracciones de Hartford<\/h2>\n\n\n\n<p>Varias empresas de Fortune 500 tienen su sede en Hartford, incluidas United Technologies Corporation, The Hartford Financial Services Group, Aetna Inc y Northeast Utilities. Hartford ha sido considerada \u201cla capital mundial de los seguros\u201d, dada la alta concentraci\u00f3n de empresas de seguros que incluyen a Aetna, ING, Lincoln Life, Uniprise, MetLife, Travelers, The Phoenix Companies, Mass Mutual y Prudential Financial Services.<\/p>\n\n\n\n<p>Furthermore, the region offers fine and diverse cuisines from every continent. The quality of restaurants is notable given that Hartford possesses more than 30 independently owned four-star restaurants. Redevelopment of Greater Hartford has spurred further expansion of <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-optimizacion-del-menu-de-comida-de-restaurante\/\" title=\"Investigaci\u00f3n de mercado de optimizaci\u00f3n de men\u00fas de restaurantes y alimentos\"  data-wpil-monitor-id=\"8514\">restaurants and food<\/a> enterprises with approximately 16 new restaurants and food outlets opening since January 2004.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industrias del conocimiento en crecimiento en Connecticut<\/h2>\n\n\n\n<p>La regi\u00f3n alberga el &quot;Corredor del Conocimiento&quot;, compuesto por 32 instituciones de educaci\u00f3n superior y 120.000 estudiantes. El sistema educativo de Connecticut recibe reconocimiento nacional, con resultados de pruebas estandarizadas que colocan a los estudiantes de Connecticut en primer lugar en matem\u00e1ticas, escritura y lectura. Hartford alberga dos de los 100 hospitales m\u00e1s importantes del pa\u00eds: el Hartford Hospital y el St. Francis Hospital and Medical Center.<\/p>\n\n\n\n<p>Among other North American cities, Hartford ranks highly in the richness of art and cultural institutions with approximately 200 arts, cultural, and heritage organizations. Supporting this culture is Hartford\u2019s hosting of the 10th-largest United Arts Fund. Key attractions include the Bushnell Center for the Performing Arts, the Connecticut Opera, the Hartford Civic Center, the Hartford Symphony Orchestra, and the New England Dodge Music Center, a 25,000-seat indoor-outdoor theater showcasing the best in rock, pop and country music. Throughout the year, major festivals in Hartford include the Connecticut African-American Day Parade, Connecticut Veterans Day Parade, First Night Hartford, Greater Hartford Festival of Jazz, Greater Hartford Marathon, Travelers Championship (PGA), Hartford Vintage Base Ball Invitational, Hartford Gay Pride, Puerto Rican Day Parade, Riverfest, Talcott Mountain Music Festival, and a Taste of Hartford.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades tur\u00edsticas<\/h2>\n\n\n\n<p>Los residentes y visitantes tienen acceso a dos de los casinos m\u00e1s grandes del mundo, Foxwoods y Mohegan Sun, ubicados cerca de Hartford. Hartford y la regi\u00f3n circundante tienen una variedad de lugares de compras como Westfarms Mall, The Shoppes at Buckland Hills, Evergreen Walk, The Shoppes at Farmington Valley y Blue Back Square.<\/p>\n\n\n\n<p>The geographic landscape presents residents and visitors of Hartford with numerous recreational attractions. Hartford is located south of New England\u2019s highest mountains, which bestow opportunities for skiing and hiking. Outdoor recreation choices include canoeing, tubing, horseback riding, cycling, mountain biking, jogging, hot air ballooning, and golf on more than 20 courses. Downtown Hartford is decorated with an attractive waterfront, with a riverfront plaza, parks, picnic areas, and entertainment venues, boathouses and riverboats. Past events using this riverfront have included rowing competitions, the Riverfront Dragon Boat Races &amp; Asian Festival, jazz and blues festivals, national bass fishing tournaments, and the annual July 4th Riverfest.<\/p>\n\n\n\n<p>The region boasts uncommon attractions, including the Basketball Hall of Fame, 14 local vineyards, Dinosaur State Park, Gillette Castle, Lake Compounce Amusement Park, Mystic Aquarium and Institute for Exploration, Mystic Seaport, and the New Britain Museum of American Art. Indeed, Hartford hosts several influential sporting events. In 2004, for the first time ever, the University of Connecticut won the NCAA Men\u2019s and Women\u2019s Basketball Championships. In hockey, the Hartford Wolf Pack made the final in the AHL Playoff games in 2004. Rentschler Field, part of Hartford\u2019s redevelopment strategy, is home to the University of Connecticut\u2019s Division IA football team and hosts international soccer and rugby matches.<strong><br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Atrayendo inversiones y turismo a Hartford<strong><br><\/strong><\/h2>\n\n\n\n<p>Hartford tiene numerosas oportunidades para crecer. Algunas estrategias para el crecimiento incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Influencing public policy to reduce the <a href=\"https:\/\/www.sisinternational.com\/es\/ser-ecologico-mejora-el-desempeno-en-recesion\/\" title=\"C\u00f3mo reducir costos en su negocio\"  data-wpil-monitor-id=\"8513\">cost of doing business<\/a> in Hartford<\/li>\n\n\n\n<li>Construir un sistema de apoyo m\u00e1s s\u00f3lido para los emprendedores<\/li>\n\n\n\n<li>Establecer programas innovadores para mejorar el sistema de educaci\u00f3n p\u00fablica y hacer que Hartford sea competitivo a nivel mundial.<\/li>\n\n\n\n<li>Desarrollar viviendas asequibles en toda la regi\u00f3n<\/li>\n\n\n\n<li>Fortalecer los esfuerzos de marketing para crear una marca reconocida a nivel nacional.<\/li>\n\n\n\n<li>Expanding efforts to attract and retain talented 22-39-year-old professionals<\/li>\n\n\n\n<li>Conectando Hartford a trav\u00e9s de sistemas de cercan\u00edas con Nueva York, Springfield y New Haven<\/li>\n\n\n\n<li>Expanding retail, recreational, and entertainment venues, and other revitalization of downtown area<\/li>\n\n\n\n<li>Increasing the number of ready-to-build sites available to businesses<\/li>\n\n\n\n<li>Ampliaci\u00f3n de vuelos directos a otras ciudades americanas y europeas<\/li>\n<\/ul>\n\n\n\n<p>Hartford ya se ha embarcado en varios de estos objetivos. De hecho, el nivel educativo, la productividad de la fuerza laboral y el desarrollo de Adriaen&#039;s Landing dicen mucho sobre el esfuerzo actual que se est\u00e1 realizando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Market Research in Hartford, Connecticut<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-datos-de-formacion\/\" title=\"Investigaci\u00f3n de mercado de datos de formaci\u00f3n\"  data-wpil-monitor-id=\"8508\">Market Research provides data<\/a>, strategies, and insights on consumers and business decision makers.\u00a0 We conduct Qualitative, Quantitative and Strategy Research.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/grupos-de-enfoque\/focus-group-on-personal-care-products\/\" title=\"Focus Group on Personal Care Products\"  data-wpil-monitor-id=\"8509\">Grupos de discusi\u00f3n<\/a> and Customer Interviews can provide valuable insight for new product launches.\u00a0 Strategy Research can uncover opportunities in expanding to the market.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra nuevas oportunidades en el mercado de Greater Hartford Connecticut.<\/p>","protected":false},"author":1,"featured_media":66522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11920"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11920\/revisions"}],"predecessor-version":[{"id":81424,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11920\/revisions\/81424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/66522"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=11920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=11920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}