{"id":11909,"date":"2008-12-23T04:28:00","date_gmt":"2008-12-23T04:28:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/discounting-at-super-luxury-retailers\/"},"modified":"2025-09-15T23:38:09","modified_gmt":"2025-09-16T03:38:09","slug":"descuentos-en-tiendas-de-super-lujo","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/es\/descuentos-en-tiendas-de-super-lujo\/","title":{"rendered":"Descuentos en tiendas de lujo"},"content":{"rendered":"
\"Investigaci\u00f3n<\/figure>\n\n\n\n
\n\n\n

Los minoristas de lujo en Estados Unidos han decidido aplicar descuentos, una pr\u00e1ctica muy inusual para generar ventas dado su posicionamiento en el mercado.<\/p>\n

Some of the most unusual sales have happened at Bergdorf Goodman and Saks Fifth Avenue, two very high-end department stores. Shoppers were shocked to see such sales. At Bergdorf Goodman located near the famous Plaza Hotel in Manhattan, shoppers could take 60% off luxury handbags. Shoppers at Saks Fifth Avenue could find Womens, Mens, Handbags, and Shoes discounted from 50%-70%. The company has even created a new section on its website called \u201cSaks Sale\u201d to target price-conscious consumers. The brands discounted include Armani Collezioni, Burberry, and Marc Jacobs.<\/p>\n

Otros minoristas de lujo estadounidenses destacados que promueven las ventas son Bloomingdales y Macy's. Bloomingdales anunci\u00f3 anuncios de p\u00e1gina completa en el New York Times sobre su venta de 50%-70% de descuento sobre los precios originales y adem\u00e1s de un 40%-50% adicional de descuento en art\u00edculos permanentemente reducidos. Los art\u00edculos clave con descuento incluyeron colecciones para mujeres, hombres, zapatos y corbatas. Asimismo, Macy's anunci\u00f3 promociones de $25 d\u00f3lares de descuento en compras superiores a $100.<\/p>\n

\"Investigaci\u00f3n<\/p>\n

In the US, many shoppers wait until December 26 after Christmas to shop to save on merchandise or redeem gift certificates. This strategy is likely the retailers\u2019<\/a> attempt to encourage spending prior to the Christmas holiday.<\/p>\n

Louis Vuitton ha lanzado una nueva campa\u00f1a publicitaria televisiva muy inusual. Titulado "\u00bfAd\u00f3nde te llevar\u00e1 la vida?", se ha mostrado cada vez m\u00e1s en Estados Unidos despu\u00e9s de haber aparecido en Europa. Es adem\u00e1s inusual porque presenta a gente com\u00fan y corriente en lugar de celebridades. Seg\u00fan el IHT, su realizaci\u00f3n cost\u00f3 $30 millones, adem\u00e1s de la colocaci\u00f3n de anuncios.<\/p>\n

Durante esta temporada navide\u00f1a est\u00e1n surgiendo cambios dram\u00e1ticos en las pr\u00e1cticas tradicionales de promoci\u00f3n de art\u00edculos de lujo. Dada la enorme presi\u00f3n sobre los consumidores y el nuevo \u00edmpetu por ahorrar, los minoristas est\u00e1n menos preocupados por la diluci\u00f3n de la marca.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Comprenda los pros y los contras de los descuentos en tiendas minoristas de s\u00faper lujo.<\/p>","protected":false},"author":1,"featured_media":68811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11909"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11909\/revisions"}],"predecessor-version":[{"id":76997,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/posts\/11909\/revisions\/76997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/68811"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/categories?post=11909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/tags?post=11909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}