{"id":74196,"date":"2026-01-17T01:24:54","date_gmt":"2026-01-17T06:24:54","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=74196"},"modified":"2026-01-21T05:03:32","modified_gmt":"2026-01-21T10:03:32","slug":"travel-tourism-industry-forecast","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/industry-forecast\/travel-tourism-industry-forecast\/","title":{"rendered":"Travel &amp; Tourism Industry forecast"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Travel &amp; Tourism Industry forecast<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f9dd039a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f9dd039a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/AI-Adoption-In-Travel-e-2.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"AI Adoption In Travel e (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/AI-Adoption-In-Travel-e-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/AI-Adoption-In-Travel-e-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/AI-Adoption-In-Travel-e-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/AI-Adoption-In-Travel-e-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/AI-Adoption-In-Travel-e-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>The global traveler expectations are changing\u2026 And if your research has not kept pace, you are navigating with an outdated map. <strong>The winners over the next decade will be the organizations that understand where growth is accelerating<\/strong>, where it\u2019s stalling, and why\u2014and make decisions based on evidence, not headlines.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-8bfed1bc08b57d215d0a4b1b586c6457 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-49810f8bb1ec90ca0e5498c23e22795a\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#the-numbers-behind-the-momentum\">The Numbers Behind the Momentum<\/a><\/li><li class=\"\"><a href=\"#what-is-actually-changing-and-what-it-means-for-your-strategy\">What Is Actually Changing (And What It Means For Your Strategy)<\/a><\/li><li class=\"\"><a href=\"#what-travel-leaders-need-from-research-partners-in-2026\">What Travel Leaders Need From Research Partners in 2026<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-numbers-behind-the-momentum\">The Numbers Behind the Momentum<\/h2>\n\n\n\n<p>Global tourism is recovering. The sector reached $11.7 trillion in 2025 and is projected to climb to $16.5 trillion by 2035, reflecting strong continued growth despite economic headwinds.<\/p>\n\n\n\n<p>\u2026 But, while international visitor spending hit an unprecedented $2.1 trillion globally (surpassing 2019 levels) not all markets are riding the same wave. The U.S. still lags pre-pandemic benchmarks for international arrivals, and China&#8217;s once-explosive growth is cooling. Meanwhile, cultural tourism is exploding from $1.2 trillion this year toward $2.6 trillion by 2035.<\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<body style=\"margin: 0; padding: 0; background-color: #f4f4f4; font-family: Arial, sans-serif;\">\n    <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background-color: #f4f4f4; padding: 20px 0;\">\n        <tr>\n            <td align=\"center\">\n                <table width=\"600\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background-color: #ffffff; max-width: 600px; width: 100%;\">\n                    <!-- Header -->\n                    <tr>\n                        <td style=\"padding: 30px 20px 20px 20px; text-align: center;\">\n                            <h2 style=\"color: #1a4d7d; font-size: 22px; font-weight: 600; margin: 0; line-height: 1.4; font-family: Arial, sans-serif;\">\n                                Travel &#038; Tourism Market Demonstrates Strong Recovery and Growth\n                            <\/h2>\n                        <\/td>\n                    <\/tr>\n                    \n                    <!-- Data Table -->\n                    <tr>\n                        <td style=\"padding: 10px 20px;\">\n                            <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background-color: #f9f9f9; border-radius: 8px;\">\n                                <tr>\n                                    <td style=\"padding: 20px;\">\n                                        <table width=\"100%\" cellpadding=\"8\" cellspacing=\"0\" border=\"0\" style=\"font-size: 14px; color: #333; font-family: Arial, sans-serif;\">\n                                            <tr style=\"background-color: #e8f0f7;\">\n                                                <td style=\"padding: 12px; font-weight: 600; color: #1a4d7d;\">Year<\/td>\n                                                <td style=\"padding: 12px; font-weight: 600; color: #1a4d7d; text-align: right;\">GDP Contribution<\/td>\n                                            <\/tr>\n                                            <tr>\n                                                <td style=\"padding: 10px; border-bottom: 1px solid #eee;\">2022<\/td>\n                                                <td style=\"padding: 10px; text-align: right; border-bottom: 1px solid #eee; font-weight: 600;\">$8.6T<\/td>\n                                            <\/tr>\n                                            <tr>\n                                                <td style=\"padding: 10px; border-bottom: 1px solid #eee;\">2023<\/td>\n                                                <td style=\"padding: 10px; text-align: right; border-bottom: 1px solid #eee; font-weight: 600;\">$9.9T<\/td>\n                                            <\/tr>\n                                            <tr>\n                                                <td style=\"padding: 10px; border-bottom: 1px solid #eee;\">2024<\/td>\n                                                <td style=\"padding: 10px; text-align: right; border-bottom: 1px solid #eee; font-weight: 600;\">$10.9T<\/td>\n                                            <\/tr>\n                                            <tr>\n                                                <td style=\"padding: 10px; border-bottom: 1px solid #eee;\">2025<\/td>\n                                                <td style=\"padding: 10px; text-align: right; border-bottom: 1px solid #eee; font-weight: 600;\">$11.7T<\/td>\n                                            <\/tr>\n                                            <tr style=\"background-color: #e8f0f7;\">\n                                                <td style=\"padding: 12px; font-weight: 700; color: #1a4d7d;\">2035 (Projected)<\/td>\n                                                <td style=\"padding: 12px; text-align: right; font-weight: 700; color: #1a4d7d; font-size: 16px;\">$16.5T<\/td>\n                                            <\/tr>\n                                        <\/table>\n                                    <\/td>\n                                <\/tr>\n                            <\/table>\n                        <\/td>\n                    <\/tr>\n                    \n                    <!-- Key Insight -->\n                    <tr>\n                        <td style=\"padding: 20px 30px; text-align: center;\">\n                            <p style=\"color: #444; font-size: 16px; line-height: 1.6; margin: 0; font-family: Arial, sans-serif;\">\n                                De <strong style=\"color: #1a4d7d;\">$8.6T in 2022<\/strong> to a projected <strong style=\"color: #1a4d7d;\">$16.5T by 2035<\/strong> \u2014 travel and tourism is experiencing a remarkable recovery post-pandemic, with the sector contributing 10.3% of global GDP in 2025 and supporting one in 10 jobs worldwide (371 million jobs).\n                            <\/p>\n                        <\/td>\n                    <\/tr>\n                    \n                    <!-- Additional 2025 Stats -->\n                    <tr>\n                        <td style=\"padding: 10px 30px 20px 30px;\">\n                            <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background-color: #f9f9f9; border-radius: 8px; padding: 15px;\">\n                                <tr>\n                                    <td style=\"color: #555; font-size: 14px; line-height: 1.8; font-family: Arial, sans-serif;\">\n                                        <strong style=\"color: #1a4d7d;\">2025 Key Highlights:<\/strong><br>\n                                        \u2022 International visitor spending: <strong>$2.1T<\/strong> (surpassing 2019 record by $164B)<br>\n                                        \u2022 Jobs supported globally: <strong>371 million<\/strong> (14M increase from 2024)<br>\n                                        \u2022 Sector growth rate: <strong>3.5% annually<\/strong> through 2035\n                                    <\/td>\n                                <\/tr>\n                            <\/table>\n                        <\/td>\n                    <\/tr>\n                    \n                    <!-- Source -->\n                    <tr>\n                        <td style=\"padding: 10px 20px 30px 20px;\">\n                            <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\">\n                                <tr>\n                                    <td style=\"background-color: #f5f5f5; border-left: 3px solid #1a4d7d; padding: 12px 15px;\">\n                                        <p style=\"margin: 0; font-size: 13px; color: #666; line-height: 1.5; font-family: Arial, sans-serif;\">\n                                            <strong>Fuente:<\/strong> World Travel &#038; Tourism Council (WTTC) Economic Impact Research 2025<br>\n                                            <a href=\"https:\/\/wttc.org\/news\/global-travel-and-tourism-is-strong-despite-economic-headwinds\" style=\"color: #1a4d7d; text-decoration: none; font-size: 12px;\" target=\"_blank\" rel=\"noopener\">View Official WTTC Press Release \u2192<\/a>\n                                        <\/p>\n                                    <\/td>\n                                <\/tr>\n                            <\/table>\n                        <\/td>\n                    <\/tr>\n                <\/table>\n            <\/td>\n        <\/tr>\n    <\/table>\n<\/body>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-actually-changing-and-what-it-means-for-your-strategy\">What Is Actually Changing (And What It Means For Your Strategy)<\/h2>\n\n\n\n<p>Through our work with clients across continents, <strong>we are seeing five critical shifts<\/strong> that separate winning strategies from wishful thinking:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Personalization Premium<\/h3>\n\n\n\n<p>Research shows that 61% of consumers are willing to spend more with companies if they offer a customized experience. Travelers demonstrate <strong>willingness to invest in add-ons that enhance their overall experience<\/strong>, with breakfast, room size, and views being top choices.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p>\u2714\ufe0f <strong>Why this matters for research<\/strong>: We help you identify which personalization features drive conversions versus which drain resources without impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Wellness Tourism Explosion<\/h3>\n\n\n\n<p>Wellness tourism reached $1 trillion globally in 2025 and is expected to continue strong growth through the decade, driven by travelers seeking sleep optimization programs, biohacking retreats, mental health experiences, and nutrition-focused dining. <strong>High-income travelers lead adoption<\/strong> (44% took wellness trips in 2025), but younger generations are rapidly expanding the market base.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>\u2714\ufe0f <strong>Why this matters for research:<\/strong> We help you test which wellness offerings resonate with your target demographics, optimize pricing strategies that capture willingness-to-pay without commoditizing premium experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Sustainability Mandate<\/h3>\n\n\n\n<p><strong>Sustainability has moved from &#8220;nice to have&#8221; to a deal-breaker<\/strong>. Travelers are actively filtering out properties that do not meet their environmental standards.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>\u2714\ufe0f <strong>Why this matters for research: <\/strong>Sustainability claims without validation erode trust and invite backlash. We help you determine which environmental initiatives influence booking decisions, and how to communicate sustainability efforts without greenwashing accusations<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI&#8217;s Double-Edged Transformation<\/h3>\n\n\n\n<p><strong>AI in tourism is projected to grow at 28.7% annually<\/strong>, with applications ranging from hyper-personalized itineraries to predictive pricing. The generative AI market in travel alone jumps from $894 million in 2024 to over $5 billion by 2034.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>\u2714\ufe0f<strong> Why this matters for research: <\/strong>We help you test AI applications before full deployment and identify which touchpoints benefit from automation versus human interaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Overtourism Anxiety Is Peaking<\/h3>\n\n\n\n<p>Concerns about high tourist volumes jumped 14 points year-over-year, while worries about insufficient amenities rose 12 points. Climate challenges, geopolitical instability, and infrastructure strain are forcing destinations to rethink capacity management entirely.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\"><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-travel-leaders-need-from-research-partners-in-2026\">What Travel Leaders Need From Research Partners in 2026<\/h2>\n\n\n\n<p>Based on conversations with our clients\u2014from boutique hotel groups to international airlines\u2014priorities have evolved:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Actionable segmentation:<\/strong> Not just demographics, but psychographics and behavioral patterns that predict actual booking behavior<\/li>\n\n\n\n<li><strong>Competitive intelligence: <\/strong>Understanding not just what competitors offer, but why travelers choose them<\/li>\n\n\n\n<li><strong>Experience mapping: <\/strong>Identifying friction points across the entire customer journey, from inspiration to post-trip advocacy<\/li>\n\n\n\n<li><strong>ROI clarity: <\/strong>Research that connects directly to revenue outcomes, not just interesting insights<\/li>\n\n\n\n<li>Speed without shortcuts: Fast turnarounds that maintain methodological rigor\u2014because travel windows do not wait for quarterly reports<\/li>\n\n\n\n<li><strong>Intuition is expensive.<\/strong> Research is what separates companies that scale profitably from those that chase trends without understanding demand.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 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The winners over the next decade will be the organizations that understand where growth is accelerating, where it\u2019s stalling, and why\u2014and make decisions based on evidence, not headlines. The &#8230; <a title=\"Travel &amp; Tourism Industry forecast\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/es\/industry-forecast\/travel-tourism-industry-forecast\/\" aria-label=\"Leer m\u00e1s sobre Travel &amp; Tourism Industry forecast\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":71610,"parent":74182,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-74196","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/74196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=74196"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/74196\/revisions"}],"predecessor-version":[{"id":74628,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/74196\/revisions\/74628"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/74182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/71610"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=74196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}