{"id":54176,"date":"2024-11-27T02:15:50","date_gmt":"2024-11-27T07:15:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=54176"},"modified":"2026-01-26T18:32:22","modified_gmt":"2026-01-26T23:32:22","slug":"investigacion-sobre-el-gusto-sensorial-en-nueva-york","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/prueba-de-sabor\/investigacion-sobre-el-gusto-sensorial-en-nueva-york\/","title":{"rendered":"Investigaci\u00f3n sobre el gusto sensorial en Nueva York"},"content":{"rendered":"<div class=\"gb-container gb-container-d6e4233a\">\n<div class=\"gb-container gb-container-12cd9a30\">\n\n<h1 class=\"wp-block-heading\">Investigaci\u00f3n sobre el gusto sensorial en Nueva York<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c6a3bb0f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c6a3bb0f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Sensory testing (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">La investigaci\u00f3n sobre el gusto sensorial est\u00e1 a la vanguardia de la innovaci\u00f3n de productos y ofrece a las empresas los conocimientos que necesitan para ofrecer sabores que resuenen en los consumidores.&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Las pruebas sensoriales son esenciales para el desarrollo de productos, desde el perfeccionamiento de recetas hasta la comprensi\u00f3n de los matices de las preferencias de los consumidores. Con su vibrante mezcla de culturas e influencia global, Nueva York ofrece un entorno de investigaci\u00f3n sensorial del gusto sin igual.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-4585c9d099ac40306b6dd3250d7147d4 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-b89e81842f3a1a306d7d8ca74131be45\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-sensory-taste-research-in-new-york\">\u00bfQu\u00e9 es la investigaci\u00f3n sensorial del gusto en Nueva York?<\/a><\/li><li class=\"\"><a href=\"#why-new-york-is-the-ideal-location-for-sensory-taste-research\">Por qu\u00e9 Nueva York es el lugar ideal para la investigaci\u00f3n sensorial del gusto<\/a><\/li><li class=\"\"><a href=\"#benefits-of-sensory-taste-research-for-businesses\">Beneficios de la investigaci\u00f3n sensorial del gusto para las empresas<\/a><\/li><li class=\"\"><a href=\"#methodologies-used-in-sensory-taste-research-in-new-york\">Metodolog\u00edas utilizadas en la investigaci\u00f3n sensorial del gusto en Nueva York<\/a><\/li><li class=\"\"><a href=\"#consumer-panels-the-backbone-of-sensory-taste-research-in-new-york\">Los paneles de consumidores: la columna vertebral de la investigaci\u00f3n sensorial del gusto en Nueva York<\/a><\/li><li class=\"\"><a href=\"#what-makes-sis-international-a-top-sensory-taste-research-company\">\u00bfQu\u00e9 hace que SIS International sea una empresa l\u00edder en investigaci\u00f3n sensorial del gusto?<\/a><\/li><li class=\"\"><a href=\"#about-sis-international\">Acerca de SIS Internacional<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-sensory-taste-research-in-new-york\"><strong>\u00bfQu\u00e9 es la investigaci\u00f3n sensorial del gusto en Nueva York?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-sensorial\/\" title=\"Investigaci\u00f3n de mercado sensorial\"  data-wpil-monitor-id=\"6828\">Sensory taste research<\/a> is a scientific approach to understanding how consumers perceive and experience flavors, textures, and other sensory attributes of food and beverages.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The process typically involves <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/prueba-de-sabor\/servicios-de-evaluacion-sensorial-en-nueva-york\/\" title=\"Servicios de evaluaci\u00f3n sensorial en Nueva York\"  data-wpil-monitor-id=\"3712\">evaluating multiple sensory<\/a> factors, such as sweetness, saltiness, bitterness, and mouthfeel. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, la investigaci\u00f3n sensorial del gusto cierra la brecha entre el desarrollo de productos y la satisfacci\u00f3n del consumidor. Garantiza que los productos cumplan con los est\u00e1ndares regulatorios y satisfagan las tendencias cambiantes del mercado, como la demanda de opciones m\u00e1s saludables, sustentables y basadas en plantas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-new-york-is-the-ideal-location-for-sensory-taste-research\"><strong>Por qu\u00e9 Nueva York es el lugar ideal para la investigaci\u00f3n sensorial del gusto<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b51da460\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"736\" class=\"gb-image gb-image-b51da460\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Sensory testing (1).1\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-300x164.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-1024x558.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-768x419.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New York is a prime destination for <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-medios-de-entretenimiento\/como-realizar-investigaciones-sobre-entretenimiento-y-cine-en-nueva-york\/\" title=\"C\u00f3mo realizar una investigaci\u00f3n sobre cine y entretenimiento en Nueva York\"  data-wpil-monitor-id=\"2121\">sensory taste<\/a> research due to its unique cultural diversity and culinary influence.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The city&#8217;s status as a culinary capital also plays a vital role. From Michelin-starred restaurants to vibrant street food scenes, New York sets trends that influence food and beverage industries worldwide. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-sensory-taste-research-for-businesses\"><strong>Beneficios de la investigaci\u00f3n sensorial del gusto para las empresas<\/strong><\/h2>\n\n\n\n<p><b>Calidad mejorada del producto:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La investigaci\u00f3n del gusto sensorial ayuda a las empresas a refinar las formulaciones, garantizando que los sabores y las texturas resuenen en el p\u00fablico objetivo.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Mitigaci\u00f3n de riesgos durante el lanzamiento de productos:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Al identificar problemas potenciales, como sabores desequilibrados o texturas poco atractivas, las empresas pueden abordar los problemas antes de que los productos lleguen al mercado, ahorrando tiempo y recursos.<\/span><\/p>\n\n\n\n<p><b>Diferenciaci\u00f3n de marca:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sabores \u00fanicos y optimizados desarrollados a trav\u00e9s de investigaci\u00f3n sensorial distinguen a los productos en un mercado abarrotado, fomentando la lealtad del cliente y las compras repetidas.<\/span><\/p>\n\n\n\n<p><b>Estrategias de marketing guiadas:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sensorial <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/las-americas\/cobertura-de-estados-unidos\/investigacion-de-mercado-en-kansas\/\" title=\"Investigaci\u00f3n de mercado en Kansas\"  data-wpil-monitor-id=\"5595\">research insights inform marketing<\/a> efforts by highlighting the sensory experiences that appeal most to consumers, creating compelling campaigns.<\/span><\/p>\n\n\n\n<p><b>Adaptaci\u00f3n a las tendencias del mercado:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La investigaci\u00f3n sensorial del gusto permite a las empresas anticipar y responder a las tendencias emergentes, como alimentos de origen vegetal, alternativas sin az\u00facar o perfiles de sabores ex\u00f3ticos, manteniendo la relevancia de los productos.<\/span><\/p>\n\n\n\n<p><b>Eficiencia de costo:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Probar y perfeccionar los productos antes del lanzamiento minimiza los errores de producci\u00f3n y los retiros costosos, lo que garantiza que los recursos se utilicen de manera eficaz.<\/span><\/p>\n\n\n\n<p><b>Mayor participaci\u00f3n del consumidor:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La investigaci\u00f3n que involucra paneles de consumidores proporciona retroalimentaci\u00f3n directa, creando productos que se alinean con las expectativas del mundo real y aumentan la satisfacci\u00f3n.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Sensory Taste Research Data Table<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n        \n        .sis-table-container {\n            width: 100%;\n            max-width: 100%;\n            margin: 0;\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\n            line-height: 1.6;\n            color: #333;\n        }\n        \n        .sis-table-inner {\n            width: 100%;\n            background: white;\n            padding: 25px 20px;\n            border-radius: 8px;\n            box-shadow: 0 2px 8px rgba(0,0,0,0.1);\n        }\n        \n        .sis-table-title {\n            color: #003d6a;\n            margin: 0 0 15px 0;\n            font-size: 1.5rem;\n            font-weight: 600;\n        }\n        \n        .sis-table-wrapper {\n            width: 100%;\n            overflow-x: 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    }\n        \n        .sis-data-table a {\n            color: #0066cc;\n            text-decoration: none;\n            transition: color 0.2s;\n        }\n        \n        .sis-data-table a:hover {\n            color: #003d6a;\n            text-decoration: underline;\n        }\n        \n        .sis-metric {\n            font-weight: 600;\n            color: #003d6a;\n        }\n        \n        \/* Mobile responsiveness *\/\n        @media screen and (max-width: 768px) {\n            .sis-table-inner {\n                padding: 20px 15px;\n            }\n            \n            .sis-table-title {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .sis-data-table {\n                font-size: 0.8rem;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 10px 8px;\n            }\n            \n            .sis-data-table th {\n                font-size: 0.8rem;\n            }\n            \n            .sis-data-table td {\n                font-size: 0.75rem;\n            }\n        }\n        \n        @media screen and (max-width: 480px) {\n            .sis-table-inner {\n                padding: 15px 10px;\n            }\n            \n            .sis-table-title {\n                font-size: 1.15rem;\n            }\n            \n            .sis-data-table {\n                font-size: 0.7rem;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 8px 6px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-table-container\">\n        <div class=\"sis-table-inner\">\n            <h3 class=\"sis-table-title\">Sensory Taste Research: Market Insights &#038; Key Statistics<\/h3>\n            \n            <div class=\"sis-table-wrapper\">\n                <table class=\"sis-data-table\">\n                    <thead>\n                        <tr>\n                            <th>Categor\u00eda<\/th>\n                            <th>Key Finding<\/th>\n                            <th>Data\/Metric<\/th>\n                            <th>Fuente<\/th>\n                        <\/tr>\n                    <\/thead>\n                    <tbody>\n                        <tr>\n                            <td>Tama\u00f1o de mercado<\/td>\n                            <td>Global food sensory testing market value and projected growth<\/td>\n                            <td class=\"sis-metric\">$28.93 billion (projected), growing at 8.62% CAGR through 2033<\/td>\n                            <td><a href=\"https:\/\/www.businessresearchinsights.com\/market-reports\/food-sensory-testing-market-104193\" target=\"_blank\" rel=\"noopener\">Business Research Insights<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Testing Methods<\/td>\n                            <td>Most popular sensory method used in new product development<\/td>\n                            <td class=\"sis-metric\">Discrimination tests (37.8% adoption rate)<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7922510\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Industry Adoption<\/td>\n                            <td>Companies applying sensory evaluation methods in product development<\/td>\n                            <td class=\"sis-metric\">Nearly 70% of food companies use sensory evaluation in NPD<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7922510\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Consumer Testing<\/td>\n                            <td>Hedonic scale effectiveness in measuring product liking<\/td>\n                            <td class=\"sis-metric\">9-point hedonic scale is the standard measure (1=&#8221;dislike extremely&#8221; to 9=&#8221;like extremely&#8221;)<\/td>\n                            <td><a href=\"https:\/\/www.sciencedirect.com\/topics\/agricultural-and-biological-sciences\/sensory-evaluation\" target=\"_blank\" rel=\"noopener\">ScienceDirect Topics<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Gender Differences<\/td>\n                            <td>Taste identification accuracy varies by gender in healthy controls<\/td>\n                            <td class=\"sis-metric\">Women show higher identification rates for suprathreshold taste stimuli<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC9865728\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Quality of Life Impact<\/td>\n                            <td>Validated domains affected by chemosensory dysfunction<\/td>\n                            <td class=\"sis-metric\">8 key domains: distorted chemosensation, emotional, food\/meals, social, hygiene, danger, work, relationships<\/td>\n                            <td><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/36326741\/\" target=\"_blank\" rel=\"noopener\">PubMed Central<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Adopci\u00f3n de tecnolog\u00eda<\/td>\n                            <td>Advanced technologies revolutionizing sensory testing<\/td>\n                            <td class=\"sis-metric\">Electronic noses and tongues provide precise, rapid assessments with objective measurements<\/td>\n                            <td><a href=\"https:\/\/dataintelo.com\/report\/food-sensory-testing-market\" target=\"_blank\" rel=\"noopener\">DataIntelo<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Testing Reliability<\/td>\n                            <td>Test-retest reliability in validated sensory questionnaires<\/td>\n                            <td class=\"sis-metric\">Reliability ranges from 0.55 to 0.86 across sensory domains<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC9634595\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Panel Size Requirements<\/td>\n                            <td>Recommended consumer panel size for affective testing<\/td>\n                            <td class=\"sis-metric\">Minimum 50+ untrained consumers for reliable consumer preference data<\/td>\n                            <td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Sensory_analysis\" target=\"_blank\" rel=\"noopener\">Wikipedia &#8211; Sensory Analysis<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Service Market Growth<\/td>\n                            <td>Sensory analysis and consumer <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/las-americas\/cobertura-de-estados-unidos\/investigacion-de-mercado-en-delaware\/\" title=\"Investigaci\u00f3n de mercado en Delaware\" data-wpil-monitor-id=\"5611\">research services market<\/a> expansion<\/td>\n                            <td class=\"sis-metric\">$9.8 billion projected by 2033, growing at 7.5% CAGR<\/td>\n                            <td><a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Methodological Innovation<\/td>\n                            <td>Organizations using hybrid sensory research methods<\/td>\n                            <td class=\"sis-metric\">Over 70% utilize hybrid approaches combining qualitative and quantitative methods<\/td>\n                            <td><a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Perspectivas del consumidor<\/td>\n                            <td>Product teams relying on quantitative benchmarks for validation<\/td>\n                            <td class=\"sis-metric\">74% of product development teams use quantitative data to validate formulation changes<\/td>\n                            <td><a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a><\/td>\n                        <\/tr>\n                    <\/tbody>\n                <\/table>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"methodologies-used-in-sensory-taste-research-in-new-york\"><strong>Metodolog\u00edas utilizadas en la investigaci\u00f3n sensorial del gusto en Nueva York<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a152cec6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a152cec6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Sensory testing (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Una de las t\u00e9cnicas m\u00e1s comunes es <\/span><b>prueba hed\u00f3nica<\/b><span style=\"font-weight: 400;\">, where participants rate their liking for a product on a structured scale.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Otro m\u00e9todo ampliamente utilizado es <\/span><b>an\u00e1lisis descriptivo<\/b><span style=\"font-weight: 400;\">, which involves trained panelists identifying and quantifying specific sensory attributes, such as sweetness, bitterness, or crunchiness. <\/span><\/p>\n\n\n\n<p><b>Mapeo de preferencias<\/b><span style=\"font-weight: 400;\"> is another critical methodology that combines consumer preferences with sensory data to identify the ideal product profile. Additionally, discrimination tests detect subtle differences between products, helping brands make informed decisions during product reformulation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tecnolog\u00edas avanzadas como <\/span><b>lenguas electronicas<\/b><span style=\"font-weight: 400;\"> and data analysis software enhance <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-circuitos-electronicos\/\" title=\"Investigaci\u00f3n de mercado de circuitos electr\u00f3nicos\" data-wpil-monitor-id=\"6929\">sensory<\/a> research, providing precise measurements and predictive insights. When tailored to each project&#8217;s unique goals, these methodologies deliver actionable results that guide product innovation and marketing strategies.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consumer-panels-the-backbone-of-sensory-taste-research-in-new-york\"><strong>Los paneles de consumidores: la columna vertebral de la investigaci\u00f3n sensorial del gusto en Nueva York<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Los paneles de consumidores son el coraz\u00f3n de la investigaci\u00f3n sensorial del gusto en Nueva York y brindan informaci\u00f3n esencial que da forma al desarrollo y refinamiento del producto.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The composition of a consumer panel is crucial to the success of sensory research. For example, panels in New York benefit from the city\u2019s unparalleled diversity, enabling researchers to tap into varied cultural backgrounds, dietary habits, and flavor preferences. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Los paneles de consumidores suelen participar en catas a ciegas, evaluaciones hed\u00f3nicas y grupos de debate. En estos entornos, los panelistas comparten sus percepciones sobre el sabor, la textura, el aroma y la satisfacci\u00f3n general con el producto. Sus respuestas se analizan para descubrir tendencias, preferencias y \u00e1reas de mejora, lo que ayuda a las empresas a crear productos que se ajusten a las expectativas de los consumidores.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Sensory Testing Methods Bar Chart<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n        \n        .sis-chart-container {\n            width: 100%;\n            max-width: 100%;\n            margin: 0;\n            padding: 0;\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\n            line-height: 1.6;\n            color: #333;\n        }\n        \n        .sis-chart-inner {\n            width: 100%;\n            background: white;\n           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  margin-bottom: 15px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-chart-container\">\n        <div class=\"sis-chart-inner\">\n            <h3 class=\"sis-chart-title\">Sensory Testing Methods: Industry Adoption &#038; Usage Statistics<\/h3>\n            <p class=\"sis-chart-subtitle\">Comparative analysis of sensory evaluation methods used in new product development across the food and beverage industry<\/p>\n            \n            <div class=\"sis-bars-wrapper\">\n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Using Sensory Evaluation in NPD<\/span>\n                        <span class=\"sis-bar-value\">69.7%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 69.7%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Using Consumer Assessment Tests<\/span>\n                        <span class=\"sis-bar-value\">57.6%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 57.6%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Discrimination Tests (Most Popular Method)<\/span>\n                        <span class=\"sis-bar-value\">37.8%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 37.8%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Using Expert Panel Tests<\/span>\n                        <span class=\"sis-bar-value\">36.4%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 36.4%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Larger Companies (51-100+ employees) Using Expert Tests<\/span>\n                        <span class=\"sis-bar-value\">~60%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 60%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Product Teams Using Quantitative Validation Data<\/span>\n                        <span class=\"sis-bar-value\">74%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 74%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Organizations Using Hybrid Sensory Methods<\/span>\n                        <span class=\"sis-bar-value\">70%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 70%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Valuing Sensory Quality Using Consumer Tests<\/span>\n                        <span class=\"sis-bar-value\">73%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 73%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Valuing Sensory Quality Using Expert Tests<\/span>\n                        <span class=\"sis-bar-value\">64%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 64%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Applying Sensory Methods for Product Quality<\/span>\n                        <span class=\"sis-bar-value\">82%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 82%;\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"sis-source-section\">\n                <div class=\"sis-source-title\">Fuentes:<\/div>\n                <div class=\"sis-source-item\">\n                    \u2022 Industry adoption and NPD usage: <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7922510\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a>\n                <\/div>\n                <div class=\"sis-source-item\">\n                    \u2022 Product team validation practices: <a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a>\n                <\/div>\n                <div class=\"sis-source-item\">\n                    \u2022 Sensory testing methodology research: <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8001375\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; Sensory Analysis Research<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n    <script>\n        \/\/ Animate bars on load\n        window.addEventListener('load', function() {\n            setTimeout(function() {\n                const bars = document.querySelectorAll('.sis-bar-fill');\n                bars.forEach(bar => {\n                    bar.classList.remove('animate');\n                });\n            }, 100);\n        });\n    <\/script>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ubicaci\u00f3n de las instalaciones: Ciudad de Nueva York<\/strong><\/h3>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Aspectos destacados de la ubicaci\u00f3n:<\/strong><\/h4>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Distrito Flatiron en Manhattan, a pasos del hist\u00f3rico edificio Flatiron y cerca de Madison Square Park y Union Square<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ubicado centralmente en el coraz\u00f3n de la ciudad de Nueva York, una ciudad global importante y la ciudad m\u00e1s grande de los Estados Unidos<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conveniente para numerosas opciones de transporte.<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ubicado entre Broadway y Park Avenue en la calle 22, al lado del \u201cKey Bank\u201d<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tren Broadway Local R \u2013 Estaci\u00f3n 22\/23<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tren local 6 del lado este: estaci\u00f3n 23rd y Park Ave<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tren local 1 del lado oeste: estaci\u00f3n 23rd y 6th Avenue<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-sis-international-a-top-sensory-taste-research-company\"><strong>\u00bfQu\u00e9 hace que SIS International sea una empresa l\u00edder en investigaci\u00f3n sensorial del gusto?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS Internacional<\/a> es reconocida por su investigaci\u00f3n sensorial precisa e impactante en el campo del sabor en Nueva York. Nuestro enfoque integral garantiza que las empresas obtengan conocimientos profundos que conducen al desarrollo de productos superiores y al \u00e9xito en el mercado. Estas son las razones clave por las que <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">SIS<\/a>&nbsp;es la mejor opci\u00f3n para la investigaci\u00f3n sensorial del gusto:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Experiencia comprobada:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 40 a\u00f1os de experiencia, nuestros especialistas han perfeccionado su comprensi\u00f3n de las preferencias de los consumidores, lo que garantiza que brindamos constantemente informaci\u00f3n \u00fatil que mejore la calidad del producto y la satisfacci\u00f3n del consumidor.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Alcance global con experiencia local:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Si bien tenemos presencia global, nuestro profundo conocimiento de los mercados locales, como Nueva York, nos permite adaptar la investigaci\u00f3n sensorial a preferencias demogr\u00e1ficas y culturales espec\u00edficas, garantizando relevancia en diversos mercados.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Tecnolog\u00eda de vanguardia:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We leverage the latest technological advancements, including AI, machine learning, electronic noses, and sensory data analytics, to improve the accuracy and efficiency of our sensory evaluations.<\/span><b>&nbsp;<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Paneles de consumidores experimentados:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our carefully selected consumer panels represent a broad spectrum of demographics, ensuring our research captures diverse taste preferences.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Protocolos de pruebas rigurosos:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">En SIS International, cumplimos con los m\u00e1s altos est\u00e1ndares de calidad y consistencia. Nuestros rigurosos protocolos de prueba garantizan que cada prueba sensorial se realice en condiciones controladas, lo que genera resultados confiables y reproducibles que fundamentan las decisiones comerciales.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">An\u00e1lisis integral de datos:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our team of experts is skilled at interpreting complex sensory data and translating it into actionable insights that guide product development, marketing strategies, and innovation. We go beyond basic taste tests to offer a deep understanding of consumer behavior and preferences.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Enfoque basado en la innovaci\u00f3n:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We are committed to staying ahead of <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-asia\/investigacion-de-mercado-en-taiwan\/\" title=\"Investigaci\u00f3n de mercado en Taiw\u00e1n\" data-wpil-monitor-id=\"5636\">market trends and continuously innovating our research<\/a> techniques. Whether exploring new technologies or understanding emerging consumer behaviors, SIS International ensures that our research methodologies evolve with the industry.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ubicaci\u00f3n estrat\u00e9gica:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Con sede en Nueva York, estamos en una posici\u00f3n privilegiada para llegar a una base de consumidores diversa y ofrecer informaci\u00f3n que refleje las tendencias locales y globales. Nuestra ubicaci\u00f3n tambi\u00e9n nos permite acceder f\u00e1cilmente a los principales centros de alimentos y bebidas, lo que mejora nuestras capacidades de investigaci\u00f3n.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Compromiso con el \u00e9xito del cliente:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our priority is helping our clients succeed. We offer ongoing support and consultation, ensuring that the insights from our sensory taste research are effectively implemented to achieve business goals. Our team&#8217;s dedication to your success sets us apart.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-sis-international\"><strong>Acerca de SIS Internacional<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n\n\n\n<p>\n\n\n<\/p>\n<p><!-- \/wp:post-content --><\/p>","protected":false},"excerpt":{"rendered":"<p>Sensory Taste Research in New York Sensory taste research is at the forefront of product innovation, offering businesses the insights they need to deliver flavors that resonate with consumers.&nbsp; Sensory testing is essential for product development, from perfecting recipes to understanding the nuances of consumer preferences. With its vibrant mix of cultures and global influence, &#8230; <a title=\"Investigaci\u00f3n sobre el gusto sensorial en Nueva York\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/prueba-de-sabor\/investigacion-sobre-el-gusto-sensorial-en-nueva-york\/\" aria-label=\"Leer m\u00e1s sobre Sensory Taste Research in New York\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":66993,"parent":47794,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54176","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/54176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=54176"}],"version-history":[{"count":23,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/54176\/revisions"}],"predecessor-version":[{"id":80496,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/54176\/revisions\/80496"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/47794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/66993"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=54176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}