{"id":43140,"date":"2023-08-21T17:32:01","date_gmt":"2023-08-21T21:32:01","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43140"},"modified":"2026-05-05T16:50:48","modified_gmt":"2026-05-05T20:50:48","slug":"investigacion-de-mercado-de-remodelacion-hotelera","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-de-remodelacion-hotelera\/","title":{"rendered":"Hotel Redevelopment Market Research | SIS International"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de reurbanizaci\u00f3n hotelera<\/h1>\n<figure class=\"gb-block-image gb-block-image-f8720860\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f8720860\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"hotel (22)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>En el panorama de la industria hotelera en constante evoluci\u00f3n, es crucial garantizar que las infraestructuras y los servicios hoteleros est\u00e9n completamente alineados con las demandas contempor\u00e1neas, y la investigaci\u00f3n de mercado de reurbanizaci\u00f3n hotelera es la mejor herramienta para transformar activos antiguos y de bajo rendimiento en entidades vibrantes y generadoras de ganancias.<\/p>\n<p>Esta investigaci\u00f3n no solo informa la direcci\u00f3n y el alcance de los proyectos de reurbanizaci\u00f3n, sino que tambi\u00e9n mide el \u00e9xito potencial del esfuerzo. Ofrece un plan para que los hoteleros reimaginen y revitalicen sus propiedades mediante el an\u00e1lisis demogr\u00e1fico, las preferencias de los consumidores, las tendencias tecnol\u00f3gicas y los an\u00e1lisis competitivos, entre otros factores.<\/p>\n<h2 class=\"wp-block-heading\">Beneficios de la investigaci\u00f3n de mercado de reurbanizaci\u00f3n hotelera<\/h2>\n<p>Investing time and resources into <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/director-de-inversiones-investigacion-de-mercado\/\" title=\"Director de Inversiones Investigaci\u00f3n de Mercado\"  data-wpil-monitor-id=\"5111\">investigaci\u00f3n de mercado de remodelaci\u00f3n hotelera<\/a> can be a game-changer since staying ahead of the curve is vital for ensuring a hotel&#8217;s long-term viability and profitability. Here are the key benefits this research offers:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Toma de decisiones informada:<\/strong> Con datos precisos y completos, los hoteleros pueden tomar decisiones basadas en evidencia concreta en lugar de confiar en intuiciones o suposiciones. Esto reduce dr\u00e1sticamente el riesgo de inversiones mal calculadas.<\/li>\n<li><strong>Comprender las preferencias del consumidor:<\/strong> <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/estudio-de-mercado-de-mobiliario-hotelero\/\" title=\"Investigaci\u00f3n de mercado de muebles para hoteles\"  data-wpil-monitor-id=\"7199\">Hotel redevelopment market research<\/a> delves into the current tastes, expectations, and requirements of travelers. This ensures that any redevelopment initiatives are in sync with what the market demands, ensuring higher occupancy and guest satisfaction rates.<\/li>\n<li><strong>An\u00e1lisis competitivo:<\/strong> Al comprender qu\u00e9 ofrecen los competidores y d\u00f3nde podr\u00edan quedarse cortos, un hotel remodelado puede posicionarse y liderar su segmento.<\/li>\n<li><strong>Previsi\u00f3n financiera:<\/strong> La investigaci\u00f3n de mercado de reurbanizaci\u00f3n hotelera ayuda a establecer presupuestos realistas para proyectos de reurbanizaci\u00f3n y a predecir los flujos de ingresos posteriores a la reurbanizaci\u00f3n.<\/li>\n<li><strong>Informaci\u00f3n legal y de cumplimiento:<\/strong> Redeveloping might come with zoning restrictions, environmental considerations, and other legal hurdles. <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-conocimiento-de-marca-b2b\/\" title=\"Estudio de mercado sobre la conciencia de marca B2B\"  data-wpil-monitor-id=\"10180\">Market research ensures hoteliers are aware<\/a> of these and can plan accordingly.<\/li>\n<li><strong>Planificaci\u00f3n de Sostenibilidad:<\/strong> With a growing emphasis on eco-friendliness, <a href=\"https:\/\/www.sisinternational.com\/es\/biocombustibles-en-la-industria-aerea\/\" title=\"Investigaci\u00f3n de mercado de sostenibilidad de aerol\u00edneas\"  data-wpil-monitor-id=\"10179\">market research can inform hoteliers about sustainable<\/a> practices that are both environmentally responsible and appealing to guests.<\/li>\n<li><strong>ROI maximizado:<\/strong> Al alinear los esfuerzos de reurbanizaci\u00f3n con las necesidades y demandas del mercado, los hoteles pueden garantizar un mayor retorno de la inversi\u00f3n, haciendo que la reurbanizaci\u00f3n no sea s\u00f3lo una necesidad sino un esfuerzo rentable.<\/li>\n<li><strong>Marca y Posicionamiento:<\/strong> La investigaci\u00f3n de mercado de remodelaci\u00f3n de hoteles puede guiar los esfuerzos de creaci\u00f3n de marca, ayudando a posicionar el hotel de una manera que resuene con el p\u00fablico objetivo, ya sean viajeros de lujo, clientes de negocios o turistas con poco presupuesto.<\/li>\n<\/ul>\n<\/div>\n<h1>Hotel Redevelopment Market Research: How Leading Owners Capture Repositioning Upside<\/h1>\n<p>Hotel redevelopment market research turns aging assets into outperforming ones. The discipline sits where real estate underwriting, brand strategy, and consumer behavior intersect. Owners who treat it as a pre-acquisition exercise consistently widen their basis advantage and accelerate stabilization.<\/p>\n<p>The capital flowing into select-service conversions, lifestyle repositioning, and adaptive reuse has changed what diligence demands. Pro forma rent assumptions are no longer enough. The investment committees winning deals run primary research before the LOI, not after the close.<\/p>\n<h2>What Hotel Redevelopment Market Research Reveals That Comps Cannot<\/h2>\n<p>STR comp sets describe what happened. They do not explain why a competitor holds a 15-point RevPAR index advantage, or whether that advantage is structural or coachable. Hotel redevelopment market research closes that gap with primary inputs from corporate travel managers, group planners, OTA distribution leads, and local demand generators.<\/p>\n<p>The most useful work blends three threads. Demand-side interviews surface unmet preferences from booking decision-makers. Supply-side intelligence maps the renovation, brand conversion, and new-build pipeline within the trade area. Submarket econometrics tie those signals to absorption rate forecasting and residual land value calculation.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">Based on SIS International Research engagements across hospitality repositioning programs in North America, Europe, and the Gulf, the highest returns come from assets where the prior owner under-segmented demand. Boutique conversions of tired full-service boxes, extended-stay carve-outs from oversized room counts, and F&#038;B reductions tied to verified guest preference patterns repeatedly outperform underwriting.<\/span><\/p>\n<h2>The Repositioning Thesis: Where Brand, Segment, and Submarket Align<\/h2>\n<p>Every successful redevelopment rests on a defensible thesis about which guest segment the asset will serve after capex. Research validates that thesis before the design team locks finishes.<\/p>\n<p>Three questions drive the analysis. Which demand segments are underserved within a 15-minute drive radius. What rate ceiling does the submarket support once the renovation is complete. Which brand affiliation, soft brand, or independent positioning produces the strongest NOI waterfall after fees, PIP costs, and reservation contribution.<\/p>\n<p>Marriott&#8217;s Tribute Portfolio, Hilton&#8217;s Tapestry Collection, IHG&#8217;s Vignette, and Hyatt&#8217;s JdV have expanded the soft-brand option set. Each carries different fee structures, distribution economics, and PIP intensity. Primary research with general managers operating under each flag, paired with corporate account interviews, exposes which platform actually delivers the rate premium it advertises in a given market.<\/p>\n<h2>Adaptive Reuse and Conversion Economics<\/h2>\n<p>Office-to-hotel and hotel-to-multifamily conversions have reset what counts as a viable basis. Floor plate geometry, plumbing stack location, window-to-floor ratios, and entitlement risk assessment determine whether a conversion pencils. Highest-and-best-use analysis now requires a hospitality lens even on assets the seller never marketed as hotel candidates.<\/p>\n<p>The arithmetic favors conversion in three conditions. Acquisition basis below replacement cost by 40 percent or more. A submarket with constrained new supply due to zoning or land scarcity. A demand segment, often extended-stay or lifestyle leisure, that the existing inventory does not serve.<\/p>\n<p>Brands have moved aggressively into this lane. Sonder, Mint House, Placemakr, and Stay Alfred variants have proven that apartment-style hospitality can hold rate when the operator runs a disciplined revenue management stack. The redevelopment thesis succeeds when the research validates not only demand, but the operator&#8217;s capacity to capture it.<\/p>\n<h2>The Diligence Stack That Outperforms Standard Underwriting<\/h2>\n<p>Standard underwriting leans on STR, HVS, and broker BOVs. The work that wins competitive bids and protects equity returns adds four primary research layers on top.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Research Layer<\/th>\n<th>Objetivo<\/th>\n<th>Decision Informed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Corporate travel manager interviews<\/td>\n<td>Validate negotiated rate ceiling and BT volume<\/td>\n<td>Brand selection, room mix<\/td>\n<\/tr>\n<tr>\n<td>Group and meetings planner panels<\/td>\n<td>Size F&#038;B and meeting space requirements<\/td>\n<td>Public space program, capex allocation<\/td>\n<\/tr>\n<tr>\n<td>OTA and wholesaler channel intelligence<\/td>\n<td>Map rate parity and distribution leakage<\/td>\n<td>Revenue management strategy<\/td>\n<\/tr>\n<tr>\n<td>Local demand generator audit<\/td>\n<td>Quantify induced demand from hospitals, universities, stadiums<\/td>\n<td>Stabilized occupancy assumptions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s structured B2B expert interviews with corporate travel buyers, third-party meeting planners, and asset managers across more than 30 hospitality engagements consistently identify a 200 to 400 basis point gap between underwritten and achievable stabilized occupancy when primary demand validation is skipped.<\/span><\/p>\n<h2>PIP Negotiation and Capex Sequencing<\/h2>\n<p>Property improvement plans drive a meaningful share of redevelopment cost. Brands set them. Owners negotiate them. Research strengthens that negotiation.<\/p>\n<p>When an owner walks into a PIP discussion with primary data showing that guests in the submarket prioritize bathroom finishes and bedding over lobby reprogramming, the conversation shifts. Dollars move toward elements that drive guest satisfaction scores and repeat bookings. Cosmetic line items get deferred or value-engineered. The same logic applies to F&#038;B concepts, where verified local demand patterns can support a grab-and-go market over a full three-meal restaurant, cutting labor exposure and freeing rentable square footage.<\/p>\n<h2>The SIS Repositioning Diligence Framework<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ee20f69a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"hotel (18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Four sequential gates structure the work from screening through close.<\/p>\n<ul>\n<li><strong>Gate 1 \u2014 Submarket fit:<\/strong> Demand generator audit, supply pipeline mapping, comparable sales adjustment grid.<\/li>\n<li><strong>Gate 2 \u2014 Segment thesis:<\/strong> Primary interviews with target segment buyers, rate ceiling validation, brand affiliation trade-off analysis.<\/li>\n<li><strong>Gate 3 \u2014 Operational pro forma:<\/strong> Stabilized occupancy and ADR triangulation, NOI waterfall analysis, development pro forma stress testing.<\/li>\n<li><strong>Gate 4 \u2014 Exit positioning:<\/strong> Cap rate compression analysis, buyer pool mapping, hold-period sensitivity.<\/li>\n<\/ul>\n<p>Each gate produces a go, refine, or pass decision. Capital is committed only after Gate 4 confirms the asset clears the sponsor&#8217;s IRR threshold under conservative assumptions.<\/p>\n<h2>Where the Next Cycle of Returns Will Concentrate<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d7896e44\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"hotel (23)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>The opportunity set is widening. Suburban full-service boxes with excess meeting space are converting to dual-brand select-service. Urban office buildings with deep floor plates are becoming extended-stay product. Resort assets in secondary leisure markets are repositioning to capture the bleisure traveler who books longer stays at higher rates than legacy underwriting assumed.<\/p>\n<p>The owners capturing this upside share a habit. They commission hotel redevelopment market research before they sign the PSA, not as a checkbox after. They treat primary research as a basis-protection tool, not a marketing exercise. The discipline pays for itself in the first negotiation cycle.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">Acerca de SIS Internacional<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\">SIS Internacional<\/a> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado. <a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\">P\u00f3ngase en contacto con nosotros<\/a> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link 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href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-de-hosteleria-y-turismo-en-viajes\/empresa-de-gestion-hotelera-investigacion-de-mercado-consultoria-estrategica\/\" class=\"sis-link-recovered\">hotels turn to similar market research strategies<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-recursos-naturales\/\" class=\"sis-link-recovered\">market research requires significant resources<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/sis-lanza-nuevas-soluciones-de-investigacion-digital\/\" class=\"sis-link-recovered\">Research can lead to innovative<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-posicionamiento-de-marca\/\" class=\"sis-link-recovered\">positioning in the market<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-de-hosteleria-y-turismo-en-viajes\/consultoria-de-tecnologia-hotelera-inteligente\/\" class=\"sis-link-recovered\">Smart Hotels: Technology<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/investigacion-de-oportunidades-de-entrada-al-mercado\/\" class=\"sis-link-recovered\">opportunity to research<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>La investigaci\u00f3n de mercado de reurbanizaci\u00f3n hotelera es la mejor herramienta para transformar activos obsoletos y de bajo rendimiento en entidades vibrantes y generadoras de ganancias.<\/p>","protected":false},"author":1,"featured_media":63522,"parent":14514,"menu_order":331,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43140","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/43140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=43140"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/43140\/revisions"}],"predecessor-version":[{"id":87975,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/43140\/revisions\/87975"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63522"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=43140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}