{"id":43097,"date":"2023-08-20T22:55:42","date_gmt":"2023-08-21T02:55:42","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43097"},"modified":"2026-05-05T15:57:32","modified_gmt":"2026-05-05T19:57:32","slug":"investigacion-de-mercado-de-economia-circular","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-de-economia-circular\/","title":{"rendered":"Circular Economy Market Research for Industrial Leaders"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/es\/agricultura-sostenible-2\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">Investigaci\u00f3n de Mercado de Econom\u00eda Circular<\/a><\/h1>\n<figure class=\"gb-block-image gb-block-image-e6fadde6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e6fadde6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Circular economy (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>As the global imperative to minimize waste, conserve resources, and mitigate environmental impact intensifies, comprehensive circular economy market <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/si-crecimiento-global\/adquisiciones-de-abastecimiento-estrategico\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">investigaci\u00f3n<\/a> becomes paramount for companies seeking to unlock the untapped potential of circularity.<\/p>\n<p>En una era donde la sostenibilidad es imprescindible, la transici\u00f3n de una econom\u00eda tradicional a una circular est\u00e1 ganando gran relevancia en el sistema econ\u00f3mico global. La econom\u00eda circular es un modelo que enfatiza mantener los recursos en uso durante el mayor tiempo posible, extraer de ellos el m\u00e1ximo valor y luego recuperar y regenerar productos y materiales al final de su vida.<\/p>\n<p>Pero, \u00bfc\u00f3mo se puede afrontar este cambio de forma eficaz? La investigaci\u00f3n de mercado de la econom\u00eda circular ayuda a facilitar esta transici\u00f3n para las empresas y organizaciones multinacionales que se benefician de este cambio en la econom\u00eda global.<\/p>\n<h2 class=\"wp-block-heading\">Comprender el concepto: \u00bfQu\u00e9 es la econom\u00eda circular?<\/h2>\n<p>El concepto de econom\u00eda circular es un cambio de paradigma en la forma en que vemos el consumo, la producci\u00f3n y el valor inherente de los recursos. Desaf\u00eda la econom\u00eda lineal tradicional, en la que los consumidores se deshacen de los productos despu\u00e9s de usarlos. El modelo circular promueve un sistema de circuito cerrado donde nada se desperdicia. La econom\u00eda circular gira en torno a tres principios rectores: reducir, reutilizar y reciclar.<\/p>\n<p>Varios factores hacen de la econom\u00eda circular un modelo convincente:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Eficiencia de recursos:<\/strong> A medida que los recursos globales se vuelven m\u00e1s escasos y m\u00e1s caros, un enfoque circular garantiza que los consumidores aprovechen al m\u00e1ximo cada materia prima.<\/li>\n<li><strong>Beneficios econ\u00f3micos:<\/strong> Una econom\u00eda circular puede ahorrar costos, abrir nuevas fuentes de ingresos y reducir la dependencia de los vol\u00e1tiles mercados de materias primas.<\/li>\n<li><strong>Preservaci\u00f3n del medio ambiente:<\/strong> Este modelo reduce significativamente la huella ambiental de la producci\u00f3n y el consumo al minimizar los residuos y frenar la extracci\u00f3n incesante de recursos.<\/li>\n<li><strong>Innovaci\u00f3n y Dise\u00f1o:<\/strong> La econom\u00eda circular empuja a las industrias hacia dise\u00f1os innovadores que faciliten la reciclabilidad de los productos.<\/li>\n<\/ul>\n<\/div>\n<h1>Circular Economy Market Research: How Industrial Leaders Capture Material Value<\/h1>\n<p>Circular economy market research has moved from sustainability reporting into core P&#038;L planning. Industrial manufacturers now treat material recovery, remanufacturing, and product-as-a-service models as growth strategies, not compliance exercises. The shift creates measurable upside for companies that quantify the opportunity early.<\/p>\n<p>The reason is structural. Virgin material volatility, extended producer responsibility rules in the EU, and procurement mandates from buyers like Unilever, Schneider Electric, and Philips are reshaping bills of materials. The firms gaining ground are the ones treating circularity as a sourcing strategy and an aftermarket revenue strategy, then pricing it accordingly.<\/p>\n<h2>What Circular Economy Market Research Actually Measures<\/h2>\n<p>The work goes beyond recycling rates. It quantifies four flows: feedstock substitution economics, product life extension through remanufacturing, asset-light service models, and reverse logistics cost allocation. Each flow has distinct unit economics and distinct buyer behavior.<\/p>\n<p>Feedstock substitution requires supplier qualification audits across recycled polymers, secondary metals, and bio-based inputs. Total cost of ownership comparisons against virgin materials must include yield loss, processing differences, and customer acceptance testing. A drop-in claim from a supplier rarely holds up in production without primary validation.<\/p>\n<p>Life extension is where the margin sits. Caterpillar&#8217;s Reman program, Xerox&#8217;s parts recovery, and Renault&#8217;s Choisy-le-Roi facility demonstrate that remanufactured units can hold 40 to 60 percent of new-unit price at materially lower COGS. The research question is which SKUs in the installed base support that economics, and which channels accept refurbished inventory at full margin.<\/p>\n<h2>Where the Real Opportunity Sits in B2B Industrial<\/h2>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s B2B expert interviews with engineering, procurement, and sustainability leaders across industrial software, aerospace, automotive, and specialty chemicals indicate that circular economy adoption accelerates when environmental data is embedded directly into CAD, PLM, and IoT toolchains rather than treated as a separate reporting layer.<\/span> The implication for product strategy is direct. Buyers no longer want a sustainability dashboard. They want material impact scores at the design decision point.<\/p>\n<p>This is why platforms like PTC, Dassault Syst\u00e8mes, and Autodesk are integrating ecoinvent and similar life-cycle inventory datasets into native workflows. The competitive question for industrial OEMs is whether their suppliers can deliver part-level emissions and recyclability data through the same API their PLM already consumes. Most cannot. That gap is the addressable market.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">Based on SIS International&#8217;s analysis of supplier qualification engagements across automotive and industrial OEMs, the suppliers winning long-term contracts are those that have already mapped their bill of materials to a recognized life-cycle inventory standard and can deliver emissions data at SKU level on request, not on a quarterly cadence.<\/span><\/p>\n<h2>The Four-Lens Framework for Sizing Circular Opportunity<\/h2>\n<p>Sizing a circular initiative requires four lenses applied in sequence. Skipping any one produces a business case that collapses under CFO scrutiny.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Lens<\/th>\n<th>Question Answered<\/th>\n<th>Primary Method<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Material flow<\/td>\n<td>What volume is recoverable at what cost?<\/td>\n<td>Installed base analytics, reverse logistics modeling<\/td>\n<\/tr>\n<tr>\n<td>Buyer willingness<\/td>\n<td>What premium or discount applies to circular SKUs?<\/td>\n<td>B2B expert interviews, conjoint analysis<\/td>\n<\/tr>\n<tr>\n<td>Regulatory pull<\/td>\n<td>Which mandates create forced demand?<\/td>\n<td>Policy intelligence, EPR scheme mapping<\/td>\n<\/tr>\n<tr>\n<td>Competitive position<\/td>\n<td>Who captures the recovered value first?<\/td>\n<td>Competitive intelligence, patent landscape<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Fuente: <a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">SIS International Research<\/a><\/em><\/p>\n<p>The lens most companies underweight is buyer willingness. Procurement organizations at firms like Siemens, BMW, and Nestl\u00e9 have published circular sourcing targets, but the price elasticity behind those targets varies widely by category. Sustainability commitments do not equal pricing power. Primary research closes that gap.<\/p>\n<h2>Why Product-as-a-Service Models Need Different Research Inputs<\/h2>\n<p>Servitization changes the research design. When Hilton sells lighting outcomes through Signify rather than buying fixtures, the relevant data shifts from purchase intent to usage patterns, downtime tolerance, and contract structure preference. Standard category research misses these.<\/p>\n<p>The methodologies that work are ethnographic research at customer sites, structured B2B expert interviews with facilities and operations leadership, and contract analysis across comparable service agreements. The output is a service design that prices the asset, the maintenance, the data, and the residual value as four separable revenue streams.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s proprietary research across industrial software and automotive supplier networks indicates that the most successful product-as-a-service launches were preceded by at least twelve weeks of qualitative customer work focused on procurement approval pathways, not technical specifications.<\/span> Buyers rarely block these deals on engineering. They block them on capex-to-opex conversion, audit treatment, and exit clauses.<\/p>\n<h2>The Data Gap That Decides Winners<\/h2>\n<p>Most industrial firms hold rich data on their forward supply chain and almost nothing on their reverse one. Where products go after sale, how long they operate, who repairs them, and what condition they return in are largely unknown. This is the data gap that decides which OEMs capture remanufacturing margin and which cede it to independent refurbishers.<\/p>\n<p>Closing the gap requires installed base analytics combined with primary fieldwork. Connected products provide telemetry. Independent service networks, dismantlers, and second-hand dealers provide the rest. Companies like John Deere and Komatsu have built this picture for high-value equipment. Most mid-market industrials have not, which is precisely why the opportunity is still open.<\/p>\n<h2>Regulatory Catalysts Worth Tracking<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d3f99423\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Circular economy (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Three regulatory streams now move industrial planning calendars. The EU&#8217;s Ecodesign for Sustainable Products Regulation expands minimum durability and recyclability requirements across categories. Digital Product Passport requirements will force part-level traceability. Right-to-repair legislation in the US and EU expands aftermarket access for independent service providers.<\/p>\n<p>Each stream changes the answer to a different strategic question. Ecodesign affects design choices. Product Passports affect data infrastructure. Right-to-repair affects aftermarket revenue defensibility. Treating them as one bucket called &#8220;ESG regulation&#8221; produces planning errors that are visible to the board.<\/p>\n<h2>What Strong Circular Economy Market Research Delivers<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-18b9692e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Circular economy (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>A defensible circular economy market research engagement delivers four outputs: a quantified addressable market by material flow and geography, a buyer segmentation with willingness-to-pay by use case, a competitive map of who controls reverse logistics in each category, and a regulatory timeline tied to product roadmap milestones. Anything less leaves the CFO without a model and the COO without a sequence.<\/p>\n<p>The firms moving fastest are not the ones with the loudest sustainability narrative. They are the ones treating circular economy market research as a sourcing, pricing, and aftermarket revenue exercise, executed with the same rigor as any market entry assessment. The upside is measurable, the timeline is compressing, and the data infrastructure to capture it is available now.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">Acerca de SIS Internacional<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\">SIS Internacional<\/a> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado. <a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\">P\u00f3ngase en contacto con nosotros<\/a> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/expertise\/circular-economy-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/circular-economy-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/circular-economy-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/circular-economy-market-research\/\" \/>\n<link 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leadership<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/europa-nueva-tecnologia-de-navegacion-global-gnss\/\" class=\"sis-link-recovered\">Europe has emerged as a global<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/categoria\/liderazgo-intelectual\/\" class=\"sis-link-recovered\">Liderazgo<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Una econom\u00eda circular es un enfoque que maximiza el uso de recursos y recupera materiales al final de su vida.<\/p>","protected":false},"author":1,"featured_media":64756,"parent":14514,"menu_order":325,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43097","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/43097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=43097"}],"version-history":[{"count":17,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/43097\/revisions"}],"predecessor-version":[{"id":87342,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/43097\/revisions\/87342"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64756"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=43097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}