{"id":41464,"date":"2023-02-12T01:45:44","date_gmt":"2023-02-12T01:45:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41464"},"modified":"2025-10-20T22:59:09","modified_gmt":"2025-10-21T02:59:09","slug":"investigacion-de-persona-extrema","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-persona-extrema\/","title":{"rendered":"Investigaci\u00f3n de personas extremas"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de personas extremas<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-05813592\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-05813592\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"CEO woman business woman (8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Las personas son una herramienta que consiste en la creaci\u00f3n de personajes de ficci\u00f3n. Los investigadores los crean bas\u00e1ndose en rasgos comunes de personas similares. Por tanto, constituyen un arquetipo.<\/p>\n\n\n\n<p>Las personas extremas son arquetipos de personas con rasgos \u00fanicos. Otro punto clave es que representan grupos especiales o raros. Podemos identificar tres grupos de personas extremas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>La multiminor\u00eda: Esta persona es un personaje que pertenece a varios grupos. Cada uno de estos grupos es una minor\u00eda en la sociedad. La m\u00e1s cl\u00e1sica es una mujer negra que tambi\u00e9n es lesbiana y discapacitada.<\/li>\n\n\n\n<li>The Hard Lifer: esta persona tiene un pasado violento y pesado que afecta las necesidades y los comportamientos. Un ejemplo es un padre viudo. Este padre tambi\u00e9n es un sobreviviente de c\u00e1ncer y trabaja por las noches con un salario m\u00ednimo.<\/li>\n\n\n\n<li>La persona t\u00f3xica: esta persona muestra comportamientos da\u00f1inos. Proyectan estos comportamientos en los productos que utilizan. Los tres tipos m\u00e1s conocidos son:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Hater: esta persona expresa su enojo por un producto. Una subclase puede ser el troll que se divierte molestando a otros usuarios.<\/li>\n\n\n\n<li>El Pervertido: Estos usuarios desv\u00edan productos para expresar su lujuria. Un ejemplo son los hombres que utilizan LinkedIn como plataforma para coquetear.<\/li>\n\n\n\n<li>The Idiot: This persona doesn\u2019t understand anything about what they are doing. <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/pruebas-de-usabilidad-investigacion-de-ux-de-usuario\/\" title=\"Investigaci\u00f3n de mercado de usuarios y pruebas de usabilidad\"  data-wpil-monitor-id=\"8502\">Marketers must consider this user<\/a> to ensure the system is safe and there is no way to endanger them.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es importante la investigaci\u00f3n de personas extremas?<\/h2>\n\n\n\n<p>Personas breathe <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-ciencias-de-la-vida\/\" title=\"Investigaci\u00f3n de mercado de ciencias biol\u00f3gicas\"  data-wpil-monitor-id=\"8507\">life<\/a> into the cold facts of your research. Combine the people for whom you seek to design into a coherent whole. Create persona profiles of typical or extreme users. It will help you understand patterns in your research. Another benefit of creating personas is that it will help you ask the right questions. It will also enable you to answer them in line with the users you\u2019re designing for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 las empresas necesitan una investigaci\u00f3n extrema de las personas<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d0a40522\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d0a40522\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"CEO woman business woman (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Personas can be helpful when well crafted to represent specific user cases. Furthermore, referring to them can allow a business to innovate in a direction that will enable it to thrive. Are you looking to <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/prueba-de-sabor\/servicios-de-prueba-de-productos-en-nueva-york\/\" title=\"Servicios de prueba de productos en Nueva York\"  data-wpil-monitor-id=\"8501\">test a new product or service<\/a>? First, see how it connects with the extreme personas before trying to market it. Once you adjust the results to consider external factors, you can use them to spot markets like yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Factores claves del \u00e9xito<\/h3>\n\n\n\n<p>It\u2019s not cheap to create personas that <a href=\"https:\/\/www.sisinternational.com\/es\/b2b\/\" title=\"Cost-Effective and Actionable Insights to Drive Your Next Strategic Move\"  data-wpil-monitor-id=\"8506\">drive real insights<\/a> and empathy, nor is it easy. While the list of success factors is a long one, these five are an excellent place to start:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/how-to-conduct-effective-desk-research\/\" title=\"How to Conduct Effective Desk Research\"  data-wpil-monitor-id=\"8504\">Conduct in-depth research<\/a>. Tony Zambito conducted the State of Buyer Personas 2015 survey several years ago. In his comments, he noted that only 15 percent of respondents used <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/reclutamiento-de-investigacion-cualitativa\/\" title=\"Reclutamiento de investigaci\u00f3n cualitativa\"  data-wpil-monitor-id=\"8503\">Qualitative in-depth research<\/a> to build their personas. Without meaningful, rich, research-driven insights, your extreme personas risk being one-dimensional. As a matter of fact, they can even be misleading.<\/li>\n\n\n\n<li>Representar a personas reales. Destila tus personajes extremos en descripciones de personas &quot;reales&quot;. Representelos de maneras v\u00edvidas que conecten con su audiencia.<\/li>\n\n\n\n<li>Informa y valida a tus personajes extremos con datos transaccionales o de segmentaci\u00f3n. Las entrevistas y los grupos focales impulsan la mayor parte del contenido personal. Pero la capacidad de agregar segmentaci\u00f3n o datos transaccionales es crucial. Puede ayudar a informar o validar m\u00e1s a sus personajes extremos.<\/li>\n\n\n\n<li>Aseg\u00farate de utilizar tus personajes extremos. Debe integrar sus personajes extremos en el proceso en pasos cr\u00edticos. Luego util\u00edcelos para informar, verificar y validar la toma de decisiones.<\/li>\n\n\n\n<li>Aprovecha tus personajes extremos. Puede aprovechar una personalidad extrema \u00fanica y bien dise\u00f1ada en toda su empresa. Utilice esa persona para varias iniciativas de mapeo de viajes.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca de la investigaci\u00f3n de personas extremas<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7b3c49bb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7b3c49bb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"CEO woman business woman (9)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Extreme <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/investigacion-de-mercado-de-la-persona-compradora\/\" title=\"Soluciones y m\u00e9todos de investigaci\u00f3n de mercado de Buyer Persona\"  data-wpil-monitor-id=\"8500\">personas greatly benefit UX Market Research<\/a>, but marketers must be careful. They should only design a <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/prueba-de-sabor\/product-testing-services\/\" title=\"Product Testing Services\"  data-wpil-monitor-id=\"8505\">product or service<\/a> that covers some user archetypes. Looking at extreme personas during the research is crucial. It will give you an external view of the project. Moreover, this view will take you out of the box and expand your creative character. Yet, it would be best if you never lost focus on what you\u2019re creating, for what, and for whom.<\/p>","protected":false},"excerpt":{"rendered":"<p>Las personas extremas son arquetipos de personas con rasgos \u00fanicos. Otro punto clave es que representan grupos especiales o raros.<\/p>","protected":false},"author":1,"featured_media":64922,"parent":14514,"menu_order":170,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41464","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/41464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=41464"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/41464\/revisions"}],"predecessor-version":[{"id":81427,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/41464\/revisions\/81427"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64922"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=41464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}