{"id":40699,"date":"2022-06-25T02:23:50","date_gmt":"2022-06-25T02:23:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40699"},"modified":"2026-03-16T23:46:58","modified_gmt":"2026-03-17T03:46:58","slug":"investigacion-de-mercado-de-la-industria-de-servicios-financieros","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/financial-services-consulting\/investigacion-de-mercado-de-la-industria-de-servicios-financieros\/","title":{"rendered":"Investigaci\u00f3n de mercado de la industria de servicios financieros"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de la industria de servicios financieros<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f00dfdf5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f00dfdf5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Finance (8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>The financial services industry is at a turning point \u2013 and financial services industry market research is critical for companies looking to stay competitive, anticipate trends, and unlock new growth opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Financial Services Industry Market Research Matters<\/strong><\/h2>\n\n\n\n<p>Market research helps financial institutions:<\/p>\n\n\n\n<p>\u2705 <strong>Understand customer expectations<\/strong> and evolving financial needs.<br>\u2705 <strong>Monitor competitors<\/strong> and benchmark performance.<br>\u2705 <strong>Navigate regulatory changes<\/strong> and compliance challenges.<br>\u2705 <strong>Identify investment and expansion <\/strong><a href=\"https:\/\/www.sisinternational.com\/es\/oportunidades-de-la-banca-islamica-y-obstaculos-para-la-industria-financiera-estadounidense\/\" title=\"Banca isl\u00e1mica: oportunidades y obst\u00e1culos para la industria financiera estadounidense\"  data-wpil-monitor-id=\"6700\">opportunities in emerging markets<\/a>.<br>\u2705 <strong>Leverage technological advancements<\/strong> to enhance customer experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Trends in Financial Services Industry Market Research<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ae92f182\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ae92f182\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Finance (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Digital Transformation and FinTech Disruption<\/strong><\/h3>\n\n\n\n<p>Technology is revolutionizing financial services. AI-powered robo-advisors, blockchain for secure transactions, and mobile banking apps are changing how consumers interact with financial institutions. Banks and financial firms must embrace digital innovation or risk falling behind.<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>Key Digital Trends:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>AI-driven <strong>chatbots and virtual assistants<\/strong> for customer service.<\/p><\/li>\n\n\n\n<li><p><strong>Robo-advisory platforms<\/strong> offering automated financial planning.<\/p><\/li>\n\n\n\n<li><p>Blockchain technology for <strong>secure, transparent transactions<\/strong>.<\/p><\/li>\n\n\n\n<li><p>Contactless payments and <strong>mobile-first banking experiences<\/strong>.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. The Rise of Open Banking and API Integration<\/strong><\/h3>\n\n\n\n<p>Consumers demand seamless banking experiences. <strong>Open banking and API-driven financial ecosystems<\/strong> allow third-party providers to develop innovative financial products and services.<\/p>\n\n\n\n<p>\u2705 <strong>Benefits of Open Banking:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Faster, more personalized financial services.<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Secure data-sharing<\/strong> between institutions for enhanced decision-making.<\/p><\/li>\n\n\n\n<li><p><strong>Greater competition<\/strong>, leading to better financial products for consumers.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Shifts in Consumer Behavior and Expectations<\/strong><\/h3>\n\n\n\n<p>Customers today expect <strong>on-demand, frictionless financial services.<\/strong> Market research reveals a growing demand for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Personalized financial solutions<\/strong> tailored to individual needs.<\/p><\/li>\n\n\n\n<li><p><strong>Sustainable and ethical banking options.<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Real-time access<\/strong> to financial insights and account management.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.<\/strong><strong style=\"color: var(--global-color-9); font-family: inherit; font-style: inherit; background-color: var(--base-3);\">&nbsp;Cybersecurity and Data Privacy Regulations<\/strong><\/h3>\n\n\n\n<p>With the rise of digital finance comes the increasing risk of cyber threats. Market research highlights growing investments in <strong>fraud detection, biometric authentication, and regulatory compliance<\/strong> to ensure financial security.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Key Areas of Focus:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>AI-powered <strong>fraud detection systems<\/strong>.<\/p><\/li>\n\n\n\n<li><p>Multi-factor authentication (MFA) for secure transactions.<\/p><\/li>\n\n\n\n<li><p>Regulatory frameworks like <strong>GDPR and CCPA<\/strong> shaping data privacy.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Growth of Alternative Financial Services<\/strong><\/h3>\n\n\n\n<p>Traditional banking is no longer the only option. <strong>Peer-to-peer (P2P) lending, decentralized finance (DeFi), and non-traditional banking models<\/strong> are gaining traction, offering consumers more financial choices.<\/p>\n\n\n\n<p>\ud83d\ude80 <strong>Tendencias emergentes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Buy Now, Pay Later (BNPL)<\/strong> solutions reshaping credit markets.<\/p><\/li>\n\n\n\n<li><p><strong>Cryptocurrency and DeFi platforms<\/strong> challenging traditional banks.<\/p><\/li>\n\n\n\n<li><p><strong>Embedded finance<\/strong>, where financial services are integrated into non-financial platforms.<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Banca minorista<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b0c4b8e9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b0c4b8e9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Predictive analytics (86)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>El mercado de la banca minorista ha visto un mayor \u00e9nfasis en brindar servicios bancarios accesibles. Las empresas tambi\u00e9n est\u00e1n prestando m\u00e1s atenci\u00f3n a la gesti\u00f3n de las relaciones con los clientes. Otro motor del crecimiento es la introducci\u00f3n de servicios de banca m\u00f3vil y por Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pagos m\u00f3viles<\/h2>\n\n\n\n<p>Mobile payments first came into demand in 2014 with the introduction of Apple Pay on iPhones. Android Pay, Samsung Pay, and Microsoft Wallet soon followed, and competitors lost no time rolling out mobile wallet platforms of their own.&nbsp;<\/p>\n\n\n\n<p>Issuers must now provide these new forms of payment in a challenging marketplace. The stakes are also higher. The average data breach now costs around $4 million. The General Data Protection Regulation (GDPR) will likely increase this cost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investigaci\u00f3n de gesti\u00f3n de riesgos<\/h2>\n\n\n\n<p>El mundo moderno tiene varios desaf\u00edos. Estos desaf\u00edos incluyen el terrorismo, el cibercrimen, las crisis geopol\u00edticas y los fen\u00f3menos clim\u00e1ticos extremos. Tambi\u00e9n en el sector empresarial se est\u00e1n produciendo importantes cambios. El tama\u00f1o, la experiencia y la escala ya no son los \u00fanicos predictores del \u00e9xito de una empresa. Airbnb, Uber y otros nuevos participantes est\u00e1n eliminando a sus competidores m\u00e1s grandes. Las empresas necesitar\u00e1n encontrar nuevas formas de operar para evitar fracasar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crecientes tendencias digitales en finanzas<\/h2>\n\n\n\n<p>AI and the blockchain continue to disrupt the financial services industry. These trends will impact the marketing, sales, wealth management, investment, and compliance sectors. Businesses are in a critical phase. Companies are moving towards real growth in cognitive computing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de tarjetas de cr\u00e9dito<\/h2>\n\n\n\n<p>In recent times, the market has seen the launch of several brand-issued credit cards. Examples include the Uber Visa and Amazon Prime Rewards Signature Visa card. Another brand-issued card is the Starbucks Visa. If rewards are good enough, clients will usually sign up. Retailers often view a branded card as a way to capitalize on customer loyalty. Soon, analysts expect more brands will launch their cards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Asesores financieros, inversores<\/h2>\n\n\n\n<p>The entire financial advisor industry is becoming more complex. Retirement plans are moving away from the defined benefit model. Defined contribution plans to fund workers\u2019 retirement are now standard. Financial planners must plan for the individual and his or her spouse. They also have to deal with financial planning for their clients\u2019 college-age students.<\/p>\n\n\n\n<p>Investors may see faster growth in the US economy due to the recent cuts in taxes and public spending. These measures can also halt economic expansion if they do not bring about gains in productivity. Experts expect emerging market growth to quicken, particularly in Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts from Ruth Stanat, CEO of SIS International Research<\/strong><\/h2>\n\n\n\n<p>El <strong>financial services industry<\/strong> is evolving faster than ever. Companies that rely on outdated models and slow adoption of technology risk falling behind. <strong>Market research isn\u2019t just an option\u2014it\u2019s a necessity for financial institutions looking to stay competitive.<\/strong><\/p>\n\n\n\n<p>En<a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"> <strong>SIS International Research<\/strong><\/a>, we provide comprehensive financial market intelligence, competitive benchmarking, and strategic foresight to help financial firms navigate industry disruptions and seize new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acerca de SIS Internacional<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>La industria de servicios financieros se est\u00e1 volviendo digital. Las empresas deben adaptarse e integrar las tendencias tecnol\u00f3gicas emergentes para sobrevivir en el mercado.<\/p>","protected":false},"author":1,"featured_media":62818,"parent":55793,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40699","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=40699"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40699\/revisions"}],"predecessor-version":[{"id":80280,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40699\/revisions\/80280"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/55793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62818"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=40699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}