{"id":40596,"date":"2022-06-08T04:45:44","date_gmt":"2022-06-08T04:45:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40596"},"modified":"2026-03-12T11:54:07","modified_gmt":"2026-03-12T15:54:07","slug":"investigacion-de-mercado-de-grupos-focales-en-automocion","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-automotriz\/investigacion-de-mercado-de-grupos-focales-en-automocion\/","title":{"rendered":"Investigaci\u00f3n de mercado de grupos focales automotrices"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de grupos focales automotrices<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9bdfcf23\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9bdfcf23\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Automotive (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-5de8ffe9834c7f31737ff8ba72473d50 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-e1c1eb8fd3c3c5e1a311142cc01193d4\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#importance-of-automotive-focus-group-market-research\">Importancia de la investigaci\u00f3n de mercado de grupos focales automotrices<\/a><\/li><li class=\"\"><a href=\"#focus-groups-in-the-automotive-industry\">Grupos focales en la industria automotriz<\/a><\/li><li class=\"\"><a href=\"#the-rise-of-digital-disruption-in-automotive-research\">El auge de la disrupci\u00f3n digital en la investigaci\u00f3n automotriz<\/a><\/li><li class=\"\"><a href=\"#what-are-car-clinics\">\u00bfQu\u00e9 son las cl\u00ednicas de autom\u00f3viles?<\/a><\/li><li class=\"\"><a href=\"#the-rise-of-new-methodologies\">El auge de nuevas metodolog\u00edas<\/a><\/li><li class=\"\"><a href=\"#benefits-of-using-automotive-focus-groups-market-research\">Beneficios de utilizar la investigaci\u00f3n de mercado de grupos focales automotrices<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-automotive-focus-group-market-research\">Importancia de la investigaci\u00f3n de mercado de grupos focales automotrices<\/h2>\n\n\n\n<p>La industria automotriz ha experimentado un crecimiento radical despu\u00e9s de 2016. Las caracter\u00edsticas simples de los viejos coches de cuatro ruedas se han transformado en veh\u00edculos conectados. La industria ha visto varias tecnolog\u00edas nuevas en los \u00faltimos tiempos. Estos desarrollos incluyen big data, computaci\u00f3n en la nube e Internet de las cosas. Estos avances han dado lugar a varias innovaciones en los coches del futuro.<\/p>\n\n\n\n<p>A pesar de las innovaciones, la necesidad de realizar estudios de mercado se ha mantenido constante. Los fabricantes de autom\u00f3viles todav\u00eda necesitan predecir las preferencias y tendencias de los consumidores. La industria depende de estas tendencias y gustos. La mayor fuente de ingresos para los fabricantes de autom\u00f3viles son las ventas al consumidor. Por lo tanto, la investigaci\u00f3n de mercado sobre el comportamiento del consumidor es una alta prioridad para los actores de la industria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-groups-in-the-automotive-industry\">Grupos focales en la industria automotriz<\/h2>\n\n\n\n<p>A focus group is an excellent method of <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/investigacion-de-mercado-cualitativa\/\"   title=\"Investigaci\u00f3n de Mercado Cualitativa\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"735\">investigaci\u00f3n de mercado cualitativa<\/a> for the industry. This method is an efficient and inexpensive way to reach a large number of consumers. The researcher can also use it for other types of data gathering, such as polls and surveys. This can generate even more discussion, as participants debate or justify their rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-digital-disruption-in-automotive-research\">El auge de la disrupci\u00f3n digital en la investigaci\u00f3n automotriz<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8ec1f73d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8ec1f73d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Automotive Market Research in Europe (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La conectividad y la tecnolog\u00eda plantean la cuesti\u00f3n de si es imprescindible poseer un veh\u00edculo. El transporte compartido es un ejemplo obvio. Los consumidores pagan por el uso de un autom\u00f3vil s\u00f3lo cuando lo necesitan. Sin embargo, sacrifican los beneficios (y responsabilidades) de la propiedad individual. Otro disruptor digital son los veh\u00edculos aut\u00f3nomos, que est\u00e1n en el horizonte. Todos estos veh\u00edculos vendr\u00e1n equipados con tecnolog\u00edas inteligentes. Los fabricantes de autom\u00f3viles tendr\u00e1n que depender de la investigaci\u00f3n para satisfacer las necesidades cambiantes de sus consumidores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-car-clinics\">\u00bfQu\u00e9 son las cl\u00ednicas de autom\u00f3viles?<\/h2>\n\n\n\n<p>Decision Analyst describe las cl\u00ednicas de autom\u00f3viles como un concurso de belleza para veh\u00edculos. En este concurso de belleza, los consumidores act\u00faan como jueces. El fabricante de autom\u00f3viles muestra al consumidor entre cuatro y ocho marcas y modelos de la competencia. Estos veh\u00edculos se colocan en una sala de exposici\u00f3n para que los consumidores los vean y proporcionen comentarios.<\/p>\n\n\n\n<p>Los fabricantes de autom\u00f3viles realizan cl\u00ednicas de autom\u00f3viles en diferentes momentos y con distintos prop\u00f3sitos. El objetivo m\u00e1s com\u00fan es evaluar y aprender a mejorar nuevos modelos. Otro objetivo de realizar una cl\u00ednica de autom\u00f3viles es la optimizaci\u00f3n de la l\u00ednea de productos. Aqu\u00ed el fabricante de autom\u00f3viles muestra todos los diferentes modelos de una marca para que el consumidor los pruebe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-new-methodologies\">El auge de nuevas metodolog\u00edas<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5896267c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5896267c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Automotive (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Los avances tecnol\u00f3gicos han hecho posible realizar investigaciones de grupos focales en l\u00ednea. La Web 2.0 y las nuevas plataformas tecnol\u00f3gicas permiten a los fabricantes de autom\u00f3viles llegar a consumidores dif\u00edciles de contactar. Los fabricantes de autom\u00f3viles tambi\u00e9n tienen nuevas herramientas a su disposici\u00f3n. Pueden formar grupos con configuraciones nuevas y diferentes. Tambi\u00e9n pueden utilizar herramientas colaborativas en l\u00ednea. Estas herramientas no siempre est\u00e1n disponibles en los grupos presenciales.<\/p>\n\n\n\n<p>Another new method is eye tracking, which produces gaze trails and heat maps. Eye tracking provides valuable information on which products consumers are looking at.&nbsp; Some research companies are stepping it up a notch. They are conducting eye-tracking exercises in virtual reality environments. Such a setting makes it easier to record participants\u2019 physiological responses to products. Reactions include electrodermal activity, brain state, and so forth.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n           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    \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-using-automotive-focus-groups-market-research\">Beneficios de utilizar la investigaci\u00f3n de mercado de grupos focales automotrices<\/h2>\n\n\n\n<p>Los principales beneficios de utilizar grupos focales son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El tiempo y el dinero ahorrados (en comparaci\u00f3n con las entrevistas individuales)<\/li>\n\n\n\n<li>Son valiosos para obtener informaci\u00f3n sobre opiniones grupales y personales.<\/li>\n\n\n\n<li>Ofrecen a los participantes la posibilidad de pedir aclaraciones<\/li>\n\n\n\n<li>Pueden proporcionar una gama m\u00e1s amplia de informaci\u00f3n.<\/li>\n\n\n\n<li>Ofrecen material \u00fatil como citas para presentaciones y publicaciones de relaciones p\u00fablicas.<\/li>\n<\/ul>\n\n\n\n<p>Como los grupos focales est\u00e1n condensados, los fabricantes de autom\u00f3viles pueden utilizarlos para buscar muchas opiniones. Tambi\u00e9n pueden medir reacciones a diversas caracter\u00edsticas de un producto. El fabricante de autom\u00f3viles puede hacer todo esto sin el largo proceso de entrevistas individuales. Ahorrar tiempo en la fase de investigaci\u00f3n del desarrollo de productos es fundamental. Esto es particularmente cierto en la industria automotriz en r\u00e1pido desarrollo. Un grupo focal permite a un fabricante de autom\u00f3viles acelerar el viaje de un veh\u00edculo al mercado.<\/p>\n\n\n<h2>Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Acerca de SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2><!-- \/wp:heading -->","protected":false},"excerpt":{"rendered":"<p>La industria automotriz ha evolucionado gracias a nuevas tecnolog\u00edas como el big data, la computaci\u00f3n en la nube y el Internet de las cosas.<\/p>","protected":false},"author":1,"featured_media":62609,"parent":11155,"menu_order":126,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40596","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=40596"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40596\/revisions"}],"predecessor-version":[{"id":75152,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40596\/revisions\/75152"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/11155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62609"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=40596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}