{"id":40591,"date":"2022-06-08T04:21:11","date_gmt":"2022-06-08T04:21:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40591"},"modified":"2025-11-15T22:19:36","modified_gmt":"2025-11-16T03:19:36","slug":"investigacion-de-mercado-de-pruebas-ab","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/expertise\/industries\/a-b-testing-market-research\/","title":{"rendered":"Investigaci\u00f3n de mercado de pruebas A\/B"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de pruebas A\/B<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-47a1b263\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-47a1b263\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"AB testing (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ever wondered how some brands manage to understand precisely what their customers desire? The answer lies in A\/B testing market research. This market research not only helps businesses make informed decisions but also enables them to understand their audience\u2019s preferences and behaviors, tailoring their offerings to ensure optimal alignment with market demands and consumer expectations.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-c1cb72ee9e84ce19458aa663bbc986bf is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-da2302de1ae2a79b8eee155bbc049d49\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-a-b-testing-market-research\">\u00bfQu\u00e9 es la investigaci\u00f3n de mercado de pruebas A\/B?<\/a><\/li><li class=\"\"><a href=\"#why-is-a-b-testing-market-research-important-today\">\u00bfPor qu\u00e9 es importante hoy en d\u00eda la \u201cinvestigaci\u00f3n de mercado de pruebas A\/B\u201d?<\/a><\/li><li class=\"\"><a href=\"#key-job-titles\">T\u00edtulos de trabajo clave<\/a><\/li><li class=\"\"><a href=\"#key-success-factors\">Factores claves del \u00e9xito<\/a><\/li><li class=\"\"><a href=\"#challenges-of-a-b-testing-market-research\">Desaf\u00edos de la investigaci\u00f3n de mercado de pruebas A\/B<\/a><\/li><li class=\"\"><a href=\"#future-outlook-of-a-b-testing-market-research\">Perspectivas futuras de la investigaci\u00f3n de mercado de pruebas A\/B<\/a><\/li><li class=\"\"><a href=\"#about-a-b-testing-market-research\">Acerca de la investigaci\u00f3n de mercado de pruebas A\/B<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-b-testing-market-research\">\u00bfQu\u00e9 es la investigaci\u00f3n de mercado de pruebas A\/B?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B testing is a research method that presents two versions of an app or web page to an audience to evaluate user engagement. In other words, it operates by testing between two versions to see which performs better. AB testing compares a variation against the current model. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, it lets you ask focused questions about changes in your web page or app. You can then use those questions to collect data on the impact of those changes. A\/B testing in market research allows business owners to see the effect of potential adjustments. It shows them the impact their advertising will have on consumer activity. The original version of the page is the \u201cControl,\u201d and the modified version is the \u201cVariation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veamos un ejemplo hipot\u00e9tico:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clothing and apparel website is trying to determine which look for its new website will generate the most sales. Note that their current page generates about $ 3,000 in monthly sales. They want to do AB testing to see how a change would alter their profits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos los resultados:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Versi\u00f3n 1 (V1) Cambia el t\u00edtulo de la p\u00e1gina.<\/strong> El Original obtiene $1500 en ganancias y el V1 obtiene $1250<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Version 2 (V2) Change in the visual imagery of the page.<\/strong> El original obtiene $1450 de ganancia y el V2 obtiene $1750. Versi\u00f3n 3 (V3) Cambia el dise\u00f1o de la p\u00e1gina. El control obtiene $1550 como beneficio y V2 obtiene $2500.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From these tests, we can gather a few things. We can see that a variation in the page may negatively or positively affect sales. Version 1 showed that changing the page\u2019s header reduced sales by 17%. Thus, we can see the customers disliked the alteration and that it would be best to limit changes like those.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Version 2, the visual imagery changed, leading to an uptick in sales. We could speculate why there was a boost in sales. The new imagery may have better fit the site&#8217;s color scheme. Additionally, the photography may have looked more professional. Thus, it\u2019s easy to see how A\/B Testing can help find out the best look for your app or web page. Finally, let\u2019s look at Version 3. It has boosted revenue by 67%. In other words, this change led to the largest increase in sales. We can see that adjusting the page\u2019s layout is the most impactful. So, that change would be the best move.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-a-b-testing-market-research-important-today\"><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 es importante hoy en d\u00eda la \u201cinvestigaci\u00f3n de mercado de pruebas A\/B\u201d?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8b997e1c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8b997e1c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"AB testing (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A\/B testing market research is crucial for understanding and responding to consumer behavior in real-time. With users\u2019 attention spans decreasing, businesses have a limited window to capture interest and convert leads. It provides immediate feedback on what works and what doesn\u2019t, allowing brands to swiftly and effectively tweak and optimize their online content.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Furthermore, A\/B testing in market research provides the <\/span>precise, actionable data that businesses need to thrive. The insights from A\/B testing are concrete and grounded in actual user interactions, providing a reliable foundation for informed marketing and product development decisions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A continuaci\u00f3n se presentan algunos otros beneficios de la investigaci\u00f3n de mercado de pruebas A\/B:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Toma de decisiones basada en datos:<\/b><span style=\"font-weight: 400;\"> Market research facilitates decisions grounded in data, mitigating the risk of reliance on intuition or gut feeling. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Experiencia de usuario mejorada: <\/b><span style=\"font-weight: 400;\">Through continual testing and optimization processes, businesses can craft an online experience that resonates with their audience. The methodology enables refining elements to create a more intuitive and user-friendly interface, fostering higher engagement and satisfaction among users.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Mayores tasas de conversi\u00f3n: <\/b><span style=\"font-weight: 400;\">One of the standout benefits of A\/B testing market research is its direct contribution to improving conversion rates. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Eficiencia de costo: <\/b><span style=\"font-weight: 400;\">A\/B testing market research is a cost-effective method for optimizing online assets. Instead of investing heavily in large-scale changes without guaranteed returns, businesses can test smaller elements, assess their impact, and implement them if they prove effective. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Mitigaci\u00f3n de riesgos: <\/b><span style=\"font-weight: 400;\">By testing changes with a segment of the audience before a full-scale rollout, businesses mitigate the risks associated with website redesign or major updates. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Personalizaci\u00f3n: <\/b><span style=\"font-weight: 400;\">A\/B testing market research supports the development of personalized content and features. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Aumento del retorno de la inversi\u00f3n (ROI):<\/b><span style=\"font-weight: 400;\"> Dado que la investigaci\u00f3n de mercado de pruebas A\/B se trata fundamentalmente de optimizaci\u00f3n, naturalmente conduce a una mejor utilizaci\u00f3n de los recursos y a un mejor retorno de la inversi\u00f3n. Cuando los cambios se prueban y validan, las empresas pueden estar seguras de que sus inversiones en desarrollo y marketing probablemente producir\u00e1n resultados positivos.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-job-titles\">T\u00edtulos de trabajo clave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos trabajos notables para una investigaci\u00f3n eficaz incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cient\u00edfico de datos<\/li>\n\n\n\n<li>Analista de Investigaci\u00f3n de Mercado<\/li>\n\n\n\n<li>Probador de accesibilidad<\/li>\n\n\n\n<li>Ingeniero de automatizaci\u00f3n de pruebas<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors\">Factores claves del \u00e9xito<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las pruebas AB implican una gran cantidad de procesamiento de TI, por lo que necesitar\u00e1n personas especializadas. Es esencial realizar las pruebas. Adem\u00e1s, es bueno realizar muchas pruebas de diferentes variables. Este m\u00e9todo le permite comprender el efecto que cada aspecto de la pantalla de su p\u00e1gina web o aplicaci\u00f3n tiene en los consumidores. Adem\u00e1s, tambi\u00e9n es fundamental que sean espec\u00edficos para que su informaci\u00f3n sea m\u00e1s detallada y valiosa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-of-a-b-testing-market-research\"><span style=\"font-weight: 400;\">Desaf\u00edos de la investigaci\u00f3n de mercado de pruebas A\/B<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While A\/B testing in market research offers unparalleled insights and optimization opportunities. However, it comes with its own set of challenges that businesses need to navigate to be a really successful company.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Interpretaci\u00f3n err\u00f3nea de datos: <\/b><span style=\"font-weight: 400;\">Uno de los principales desaf\u00edos de la investigaci\u00f3n de mercado de pruebas A\/B es el riesgo de malinterpretar los datos. Un an\u00e1lisis incorrecto puede llevar a conclusiones err\u00f3neas y cambios equivocados, lo que podr\u00eda causar m\u00e1s da\u00f1o que beneficio a la experiencia del usuario y a las tasas de conversi\u00f3n.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Significancia estad\u00edstica: <\/b><span style=\"font-weight: 400;\">Lograr significaci\u00f3n estad\u00edstica es crucial para la confiabilidad de los resultados de la investigaci\u00f3n de mercado de las pruebas A\/B. Los tama\u00f1os de muestra peque\u00f1os o las pruebas prematuras pueden dar lugar a resultados no concluyentes o enga\u00f1osos, lo que requiere una planificaci\u00f3n y ejecuci\u00f3n cuidadosas de las pruebas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Muchos recursos: <\/b><span style=\"font-weight: 400;\">Aunque la investigaci\u00f3n de mercado de pruebas A\/B es rentable, exige tiempo, experiencia y recursos dedicados para planificar, ejecutar, analizar e implementar los hallazgos. Las peque\u00f1as empresas o las nuevas empresas pueden tener dificultades para asignar recursos suficientes para las pruebas A\/B continuas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Dependencia tecnol\u00f3gica: <\/b><span style=\"font-weight: 400;\">La investigaci\u00f3n de mercado con pruebas A\/B depende en gran medida de la tecnolog\u00eda y las herramientas. Cualquier falla t\u00e9cnica, error de software o problema con la plataforma de prueba puede afectar la precisi\u00f3n y confiabilidad de los resultados de la prueba, por lo que es crucial invertir en tecnolog\u00eda confiable y mantenerla regularmente.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n   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  \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future-outlook-of-a-b-testing-market-research\"><span style=\"font-weight: 400;\">Perspectivas futuras de la investigaci\u00f3n de mercado de pruebas A\/B<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A\/B testing in market research holds significant promise for businesses seeking precision and efficiency. Thus, the future outlook of this market research is bright, with emerging trends and technologies further enhancing its applicability and value.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Integraci\u00f3n con Inteligencia Artificial (IA): <\/b><span style=\"font-weight: 400;\">The future of A\/B testing market research is closely intertwined with advancements in AI. AI can automate the analysis of test results, identifying patterns and insights that human analysts might overlook. This not only speeds up the testing process but also delivers unparalleled precision and accuracy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Personalizaci\u00f3n a escala: <\/b><span style=\"font-weight: 400;\">A medida que la investigaci\u00f3n de mercado de las pruebas A\/B se vuelve m\u00e1s sofisticada, las empresas podr\u00e1n lograr una personalizaci\u00f3n a una escala sin precedentes. Comprender los comportamientos y preferencias matizados de los clientes permitir\u00e1 la creaci\u00f3n de experiencias de usuario altamente personalizadas, que son cruciales para la retenci\u00f3n y el compromiso de los clientes en la era digital.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Optimizaci\u00f3n en tiempo real: <\/b><span style=\"font-weight: 400;\">El futuro promete la llegada de herramientas y tecnolog\u00edas que permitan la optimizaci\u00f3n e investigaci\u00f3n de mercado de pruebas A\/B en tiempo real. Esto permitir\u00e1 a las empresas realizar ajustes instant\u00e1neos en su contenido en l\u00ednea y estrategias de marketing, respondiendo r\u00e1pidamente al comportamiento de los usuarios y a las tendencias del mercado.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Pruebas multiplataforma: <\/b><span style=\"font-weight: 400;\">Dado que los usuarios acceden al contenido a trav\u00e9s de una multitud de dispositivos, la investigaci\u00f3n de mercado multiplataforma ser\u00e1 cada vez m\u00e1s vital. Las herramientas y tecnolog\u00edas futuras facilitar\u00e1n las pruebas fluidas en diferentes dispositivos y plataformas, garantizando una experiencia de usuario coherente y atractiva independientemente del punto de acceso.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Informaci\u00f3n impulsada por la comunidad:<\/b><span style=\"font-weight: 400;\"> Con el auge de las redes sociales y las comunidades en l\u00ednea, la investigaci\u00f3n de mercado de pruebas A\/B incorporar\u00e1 cada vez m\u00e1s conocimientos y comentarios de estas plataformas. Este enfoque ofrecer\u00e1 una comprensi\u00f3n m\u00e1s hol\u00edstica de las preferencias y comportamientos de los usuarios, impulsando estrategias de optimizaci\u00f3n y pruebas m\u00e1s informadas y efectivas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-a-b-testing-market-research\">Acerca de la investigaci\u00f3n de mercado de pruebas A\/B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las pruebas A\/B utilizan una combinaci\u00f3n de investigaci\u00f3n cualitativa y cuantitativa. Se centra en identificar qu\u00e9 cambiar y c\u00f3mo cambiarlo. Adem\u00e1s, cuantifica qu\u00e9 cambios son mejores o peores. Ya ves cu\u00e1nto afectan las ventas. Esta tecnolog\u00eda es una excelente adici\u00f3n al conjunto de herramientas de una empresa, pero no puede cubrirlo todo. Por lo tanto, es bueno utilizar grupos focales, entrevistas y encuestas en sus m\u00e9todos para obtener la mejor informaci\u00f3n.<\/p>\n\n\n<h2>Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Acerca de SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Con las pruebas A\/B, las empresas toman decisiones informadas y adaptan sus ofertas para satisfacer las demandas del mercado y las expectativas de los consumidores.<\/p>","protected":false},"author":1,"featured_media":70137,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40591","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=40591"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40591\/revisions"}],"predecessor-version":[{"id":73365,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40591\/revisions\/73365"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/70137"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=40591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}