{"id":40194,"date":"2022-04-27T02:42:26","date_gmt":"2022-04-27T02:42:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40194"},"modified":"2025-09-24T23:03:00","modified_gmt":"2025-09-25T03:03:00","slug":"analisis-cognitivo-investigacion-de-mercado","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/analisis-cognitivo-investigacion-de-mercado\/","title":{"rendered":"An\u00e1lisis cognitivo Investigaci\u00f3n de mercado"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-bce0584c gb-headline-text\">An\u00e1lisis cognitivo Investigaci\u00f3n de mercado<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-96623f38\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-96623f38\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Deep learning machine learning (36)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el an\u00e1lisis cognitivo?<\/h2>\n\n\n\n<p>Cognitive analysis is one of the smart systems humans now have at their disposal. It combines with other processes to examine huge data sets. Then, it gives structure to the unstructured data. The system can also scan its database for answers to inquiries. Because of its human-like insight, we call it cognitive analysis.<\/p>\n\n\n\n<p>This type of analysis can involve many things. For example, it can involve someone trying to decipher the context or meaning of a phrase. It can also involve finding unique objects in an image despite having lots of data. It very often uses AI tools and machine learning, which allows the software to grow over time. Simple analytics cannot always uncover patterns and links, but cognitive analysis can.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es importante el an\u00e1lisis cognitivo?<\/h2>\n\n\n\n<p>Necesitamos tecnolog\u00eda para que la sociedad progrese. Necesitamos la mejor combinaci\u00f3n de conocimientos humanos y mec\u00e1nicos para resolver las crisis de la sociedad. Como resultado, utilizamos el an\u00e1lisis cognitivo. Podemos usarlo en muchas \u00e1reas, por ejemplo-<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seguridad P\u00fablica:<\/h3>\n\n\n\n<p>When we use tech to raise awareness, we gain more and better insights. As a result, new fields of study emerge, such as fighting outbreaks, handling crises, and battling crime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Servicios sociales:<\/h3>\n\n\n\n<p>When we use tech, we can gain insights from the datasets. This aids in making care plans, and cognitive analysis enables social workers to protect at-risk groups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ambiente:<\/h3>\n\n\n\n<p>We need to protect the world from further human damage. Cognitive analysis can help with climate change, food shortages, and <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-sobre-escasez-de-agua\/\" title=\"Investigaci\u00f3n de mercado sobre escasez de agua\"  data-wpil-monitor-id=\"10229\">water and energy scarcity<\/a>. As a result, the government can better detect pollution sources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00edtulos de trabajo clave<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Analista de datos<\/h3>\n\n\n\n<p>A data analyst can process large amounts of data, most of which relates to sales and client relations. This job requires strong logical thinking skills and a laser-like <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/europa\/investigacion-de-mercado-liverpool-reino-unido\/\" title=\"Investigaci\u00f3n de mercado en Liverpool | Grupos focales y recopilaci\u00f3n de datos del Reino Unido\"  data-wpil-monitor-id=\"10231\">focus to process data<\/a> properly for review.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dise\u00f1ador de producto<\/h3>\n\n\n\n<p>A product designer works for a firm to create, build, and <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-de-pruebas-de-productos\/\" title=\"Investigaci\u00f3n de mercado de pruebas de productos\"  data-wpil-monitor-id=\"10224\">test new products<\/a>. Studying cognitive science can assist a product designer. It helps them to understand how people engage with their products. It also allows firms to create more eye-catching goods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 las empresas necesitan an\u00e1lisis cognitivo?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5ad1c9b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5ad1c9b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Deep learning machine learning (20)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Los usuarios pueden obtener informaci\u00f3n sobre el crecimiento del negocio a trav\u00e9s de esfuerzos cognitivos. Debido al crecimiento empresarial, esto ayuda con la interacci\u00f3n con el cliente. El an\u00e1lisis cognitivo aumenta a\u00fan m\u00e1s la eficiencia y muy r\u00e1pidamente. Los m\u00e9ritos son los siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejora de la productividad y la eficiencia.<\/li>\n\n\n\n<li>Mejores opciones y planificaci\u00f3n.<\/li>\n\n\n\n<li>La seguridad y el cumplimiento mejorar\u00e1n.<\/li>\n\n\n\n<li>Ahorro de costes.<\/li>\n\n\n\n<li>Mejorar el ambiente de aprendizaje.<\/li>\n\n\n\n<li>El crecimiento del negocio.<\/li>\n\n\n\n<li>Crecimiento en el ecosistema.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/publicaciones\/investigacion-de-mercado-empresarial-escalable-7-formas-de-construir-un-negocio-escalable\/\" title=\"Investigaci\u00f3n de mercado empresarial escalable: 7 formas de construir un negocio escalable\"  data-wpil-monitor-id=\"10225\">Business growth into new markets<\/a>.<\/li>\n\n\n\n<li>El ritmo al que la empresa desarrolla nuevos productos y servicios.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Factores claves del \u00e9xito<\/h2>\n\n\n\n<p>Businesses are now trying to go to the next level by focusing on cognitive analysis. They seek to seize chances by tracing new systems. They meet customer wants by studying complex data for valuable insights. Some of the <a href=\"https:\/\/www.sisinternational.com\/es\/factores-clave-de-exito-en-la-investigacion-del-mercado-automotriz\/\" title=\"Factores clave de \u00e9xito en la investigaci\u00f3n de mercado automotriz\"  data-wpil-monitor-id=\"10223\">key success factors<\/a> are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detecting and <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/innovacion\/como-escalar-un-negocio\/\" title=\"C\u00f3mo escalar un negocio | Lograr un crecimiento exponencial\"  data-wpil-monitor-id=\"10233\">scaling core business<\/a> systems.<\/li>\n\n\n\n<li>Aprovechar al m\u00e1ximo el an\u00e1lisis de datos.<\/li>\n\n\n\n<li>Asegurarse de que su empresa pueda afrontar el cambio.<\/li>\n\n\n\n<li>Garantizar que los flujos de trabajo centrados en la IA tengan un elemento humano.<\/li>\n\n\n\n<li>Ser \u00e1gil y tener los medios para adaptarse.<\/li>\n\n\n\n<li>Sacando lo mejor de las personas.<\/li>\n\n\n\n<li>Confianza y seguridad.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Investigaci\u00f3n de mercado sobre an\u00e1lisis cognitivo<\/h2>\n\n\n\n<p>Las empresas est\u00e1n utilizando este tipo de an\u00e1lisis para obtener acceso a fuentes de datos ocultas. Ya lo usan para fotos, correos electr\u00f3nicos, archivos de texto y publicaciones en redes sociales. Los trabajadores de la salud lo utilizan para ofrecer a los pacientes la mejor atenci\u00f3n o tratamiento temprano. Aunque todav\u00eda se encuentra en sus primeras etapas, tiene el poder de dar respuestas en tiempo real a grandes cantidades de datos. Tambi\u00e9n es un cambio de mentalidad respecto del an\u00e1lisis local.<\/p>\n\n\n\n<p>Cualitativo <a href=\"https:\/\/www.sisinternational.com\/es\/dia-mundial-del-autismo\/\" title=\"Estudios de investigaci\u00f3n de mercado del autismo\"  data-wpil-monitor-id=\"10227\">research aids in studying<\/a> buyer habits. It also shows the reasons for product buybacks. Quantitative research gives us facts and figures on your clients\u2019 buying patterns. We also do live interviews and surveys. <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\" target=\"_blank\" rel=\"noopener\">We host focus groups<\/a>, a market research tool that works very well. This method is perfect for gathering data in depth. Focus groups make clear the customers\u2019 actual points of view and ideas. Also, we do strategy research, which helps you save money and ensures your firm\u2019s growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acerca de SIS Internacional<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/es\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\" data-wpil-monitor-id=\"10221\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La investigaci\u00f3n de mercado de an\u00e1lisis cognitivo examina conjuntos de datos y estructuras de datos no estructurados. Escanea la base de datos mediante an\u00e1lisis cognitivo.<\/p>","protected":false},"author":1,"featured_media":64414,"parent":14660,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40194","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=40194"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40194\/revisions"}],"predecessor-version":[{"id":81689,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40194\/revisions\/81689"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64414"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=40194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}