{"id":40133,"date":"2022-04-16T17:47:55","date_gmt":"2022-04-16T17:47:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40133"},"modified":"2025-09-24T23:30:41","modified_gmt":"2025-09-25T03:30:41","slug":"investigacion-demografica-del-mercado","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-demografica-del-mercado\/","title":{"rendered":"Investigaci\u00f3n de mercado demogr\u00e1fica"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado demogr\u00e1fica<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-55eb97b3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-55eb97b3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Demographics (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es la demograf\u00eda?<\/h2>\n\n\n\n<p>La demograf\u00eda son las estad\u00edsticas que mantiene una empresa sobre sus clientes y clientes. Estas estad\u00edsticas ayudan a la empresa a alcanzar sus ventas objetivo. Por ejemplo, algunas empresas utilizan la edad, el sexo y el origen \u00e9tnico. Las empresas tambi\u00e9n utilizan la educaci\u00f3n y el tama\u00f1o del hogar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are Demographics important?<\/h2>\n\n\n\n<p>One of a company\u2019s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers\u2019 needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empleos clave en investigaci\u00f3n de mercado demogr\u00e1fica<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asistente de investigaci\u00f3n<\/li>\n\n\n\n<li>Estad\u00edstico<\/li>\n\n\n\n<li>Analista de datos<\/li>\n\n\n\n<li>Investigador<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Businesses Need Demographic Market Research<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Para definir clientes clave<\/h2>\n\n\n\n<p>A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Construcci\u00f3n de im\u00e1gen<\/h2>\n\n\n\n<p>The image of a company brings customers in, or it keeps them away. If a business is <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-grupo-focal\/\" title=\"Investigaci\u00f3n de mercado con grupos focales\"  data-wpil-monitor-id=\"8395\">marketing to a group<\/a> of people, the company\u2019s concept must show that. In this case, demographics are helpful. The company will gather data about its consumers. Then the company will create an image that they think the target customers will like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Para hacer mejores anuncios<\/h2>\n\n\n\n<p>Los anuncios cuestan mucho dinero y tiempo. Adem\u00e1s, con Internet, muchas personas ven estos anuncios. Por lo tanto, los anuncios deben llegar a las personas adecuadas despu\u00e9s de su publicaci\u00f3n. Una vez m\u00e1s, aqu\u00ed es donde la demograf\u00eda resulta \u00fatil. Con esos datos, su empresa puede orientar los anuncios a la audiencia adecuada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Factores clave de \u00e9xito en la investigaci\u00f3n de mercado demogr\u00e1fica<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Tener el software adecuado<\/h3>\n\n\n\n<p>Las bases de datos de clientes y clientes ofrecen toneladas de informaci\u00f3n a las empresas. Sin embargo, no resulta \u00fatil sin el software adecuado. El software de gesti\u00f3n de relaciones con el cliente (CRM) ayuda a las empresas. Con \u00e9l, las empresas utilizan una amplia gama de datos para encontrar una base de clientes. CRM tambi\u00e9n atrae nuevos clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilice empresas de an\u00e1lisis de datos<\/h3>\n\n\n\n<p>Some businesses send the <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-recopilacion-de-datos\/\" title=\"Investigaci\u00f3n de mercado de recopilaci\u00f3n de datos\"  data-wpil-monitor-id=\"8397\">data they collect<\/a> to analysis companies. Sending it to such companies ensures that they get the most use from the demographics. For instance, a business may want to expand. A <a href=\"https:\/\/www.sisinternational.com\/es\/las-nuevas-tendencias-de-analisis-de-los-consumidores-estadounidenses-que-enfrentan-los-minoristas-estadounidenses\/\" title=\"El nuevo an\u00e1lisis de los consumidores estadounidenses: tendencias que enfrentan los minoristas estadounidenses\"  data-wpil-monitor-id=\"8398\">consumer and demographic data analysis<\/a> company is helpful for this. They collect data such as the socioeconomic makeup or the amount of traffic in the area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Actualizar datos demogr\u00e1ficos<\/h3>\n\n\n\n<p>Los datos sobre los clientes pueden cambiar. Por ejemplo, si una persona consigue un trabajo mejor remunerado, comprar\u00e1 cosas diferentes. Por lo tanto, los anuncios dirigidos a la persona cambiar\u00e1n. Actualizar la demograf\u00eda, incluso para una peque\u00f1a empresa, es crucial. Permite que la empresa siga siendo relevante. Tambi\u00e9n ayuda al crecimiento porque mantiene contentos a los consumidores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca de la investigaci\u00f3n de mercado demogr\u00e1fica<\/h2>\n\n\n\n<p>Demographics give business owners an inside look at customers and clients, and it is an excellent tool for businesses to use. Still, business owners should do strategic research before they use this tool. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/es\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"8394\">qualitative research are two methods<\/a> that your company can utilize.<\/p>\n\n\n\n<p>Interviews and <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/europa\/investigacion-de-mercado-liverpool-reino-unido\/\" title=\"Investigaci\u00f3n de mercado en Liverpool | Grupos focales y recopilaci\u00f3n de datos del Reino Unido\"  data-wpil-monitor-id=\"8391\">focus groups are other good data collection<\/a> tools. These tools allow business owners to get a detailed view of demographics. Businesses should also use <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/encuesta-de-investigacion-de-mercado\/\" title=\"Investigaci\u00f3n de mercado de encuestas\"  data-wpil-monitor-id=\"8393\">surveys for market research<\/a> on demographics since it is easy to send out thousands in one batch.<\/p>\n\n\n\n<p>So, it\u2019s easy to see why this type of <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/curriculum-de-experiencia-en-la-industria-automotriz\/\" title=\"Empresa de investigaci\u00f3n de mercado de la industria automotriz\"  data-wpil-monitor-id=\"8392\">market research is crucial for companies<\/a>. It helps them to target the right customers with the right ads. It also helps firms do choose the best <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/estudio-de-mercado-de-productos-de-cuidado-personal\/\" title=\"Investigaci\u00f3n de mercado de productos de cuidado personal\"  data-wpil-monitor-id=\"8396\">product offerings for their markets<\/a>. Used correctly, demographic market research is a powerful tool.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La demograf\u00eda es crucial y la investigaci\u00f3n se realiza mediante m\u00e9todos cuantitativos y cualitativos, como entrevistas, grupos focales y encuestas.<\/p>","protected":false},"author":1,"featured_media":64764,"parent":14514,"menu_order":111,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40133","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=40133"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40133\/revisions"}],"predecessor-version":[{"id":81407,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/40133\/revisions\/81407"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64764"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=40133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}