{"id":39951,"date":"2022-03-12T01:05:15","date_gmt":"2022-03-12T01:05:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39951"},"modified":"2026-01-25T16:48:56","modified_gmt":"2026-01-25T21:48:56","slug":"the-marshall-islands","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/coverage\/market-research-asia\/the-marshall-islands\/","title":{"rendered":"Investigaci\u00f3n de mercado en las Islas Marshall"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado en las Islas Marshall<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-55c86367\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-55c86367\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-1.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Marshall Islands (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>The Marshall Islands in Oceania are a country of scattered atolls and remote islands. This country comprises more than 1,200 islands and islets. Almost everyone speaks English, but the primary language is Marshallese. The islands are tropical, and the temperatures never exceed 100 degrees.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-44d3607034bf8845b0a2b3878191c102 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-45fe82da9dd14dd821162937aa22c133\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-market-research-in-the-marshall-islands\">What Is Market Research in the Marshall Islands?<\/a><\/li><li class=\"\"><a href=\"#key-industries\">Industrias clave<\/a><\/li><li class=\"\"><a href=\"#neighborhoods\">Barrios<\/a><\/li><li class=\"\"><a href=\"#trends\">Tendencias<\/a><\/li><li class=\"\"><a href=\"#benefits-and-strengths-of-the-marshall-islands\">Beneficios y fortalezas de las Islas Marshall<\/a><\/li><li class=\"\"><a href=\"#consumer-base\">Base de consumidores<\/a><\/li><li class=\"\"><a href=\"#reasons-to-grow-your-business-in-the-marshall-islands\">Razones para hacer crecer su negocio en las Islas Marshall.<\/a><\/li><li class=\"\"><a href=\"#about-sis-international\">Acerca de SIS Internacional<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-market-research-in-the-marshall-islands\">What Is Market Research in the Marshall Islands?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/coverage\/the-americas\/market-research-in-the-caribbean\/market-research-in-the-turks-and-caicos-islands\/\" title=\"Investigaci\u00f3n de Mercado en las Islas Turcas y Caicos\"  data-wpil-monitor-id=\"3547\">Market research in the Marshall Islands<\/a> aims to understand the economic and cultural characteristics of this Pacific island nation. The economy is heavily reliant on imports and external aid, which influences market dynamics.<\/p>\n\n\n\n<p><strong>Aspectos clave:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contexto econ\u00f3mico:<\/strong> The Marshall Islands&#8217; small economy is based primarily on subsistence farming, fishing, and tourism, and it is significantly reliant on foreign aid and remittances.<\/li>\n\n\n\n<li><strong>Metodolog\u00edas:<\/strong> Qualitative research methods such as interviews and community engagement are often used to gather insights into consumer needs and preferences.<\/li>\n\n\n\n<li><strong>Desaf\u00edos:<\/strong> The islands&#8217; isolation and limited resources can hinder <a href=\"https:\/\/www.sisinternational.com\/es\/coverage\/europe\/market-research-faroe-islands\/\" title=\"Investigaci\u00f3n de mercado en las Islas Feroe\"  data-wpil-monitor-id=\"3754\">market<\/a> research, requiring innovative approaches to data collection.<\/li>\n\n\n\n<li><strong>Beneficios:<\/strong> Market research helps businesses identify opportunities in local markets and understand consumer behavior, facilitating informed decision-making and targeted marketing strategies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-industries\">Industrias clave<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Procesamiento de at\u00fan<\/h3>\n\n\n\n<p>La pesca se ha convertido en uno de los mejores impulsores de la Rep\u00fablica de las Islas Marshall. Las empresas pesqueras extranjeras dominan el mercado. As\u00ed, el pa\u00eds s\u00f3lo recibe una fracci\u00f3n del valor del pescado capturado en sus costas. A\u00fan as\u00ed, las islas han obtenido ingresos de la industria pesquera. La ciudad de Majuro se encuentra entre los mayores puertos de embarque de at\u00fan del mundo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Agricultura<\/h3>\n\n\n\n<p>Aunque no es tan grande como el sector pesquero, la agricultura tambi\u00e9n ha sustentado al pa\u00eds. Su producto monetario es la copra (coco seco).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">artesan\u00edas<\/h3>\n\n\n\n<p>Las Islas Marshall tienen una historia de producci\u00f3n de intrincados objetos tejidos hechos con materiales naturales locales. Los turistas acuden en masa a las tiendas de artesan\u00eda en busca de estos recuerdos \u00fanicos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"neighborhoods\">Barrios<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c0a91c7a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0a91c7a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-3.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Marshall Islands (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Marshall-Islands-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Majuro<\/h3>\n\n\n\n<p>La capital y ciudad m\u00e1s grande de las Islas Marshall es Majuro. Tambi\u00e9n es el atol\u00f3n de coral m\u00e1s grande. La ciudad, distribuida en 64 islotes, tiene hermosos corales, especies de peces ex\u00f3ticos y restos de naufragios de la Segunda Guerra Mundial. Este para\u00edso de los buceadores, fundado en 1884, tambi\u00e9n cuenta con un importante puerto y un aeropuerto internacional. Adem\u00e1s, cuenta con hermosos corales, especies de peces ex\u00f3ticos y pecios de la Primera Guerra Mundial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ebeye<\/h3>\n\n\n\n<p>Ebeye, de aproximadamente 80 acres de tama\u00f1o, es una de las 97 islas que forman el atol\u00f3n Kwajalein. Kwajalein es uno de los atolones de coral m\u00e1s grandes del mundo. Ebeye tiene poco m\u00e1s de 1500 habitantes. M\u00e1s de la mitad de la poblaci\u00f3n tiene menos de 18 a\u00f1os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">arno<\/h3>\n\n\n\n<p>Arno, a 45-minute boat ride from Majuro, is one of the most populous atolls in the Marshall Islands. Its sites include sandy beaches and marine life. The island has three lagoons, which the Marshallese use for scuba diving, deep-sea fishing, and swimming. The lagoon is not a tourist attraction, but it offers much to see.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trends\">Tendencias<\/h2>\n\n\n\n<p>A more severe trend has been the rising sea levels in this atoll nation. This looming crisis threatens more than half of the structures in the capital, Majuro. A World Bank study also projects that most of Majuro will be subject to flooding due to climate change. This study provides alarming visual forecasts and gives adaptation options to assist the islands in tackling this problem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-and-strengths-of-the-marshall-islands\">Beneficios y fortalezas de las Islas Marshall<\/h2>\n\n\n\n<p>Una de las principales fortalezas del mercado de las Islas Marshall son sus exportadores. Estados Unidos y las Islas Marshall tienen una Libre Asociaci\u00f3n (el Pacto), que proporciona a la naci\u00f3n insular defensas y ayuda financiera de Estados Unidos. Esta ayuda representa tambi\u00e9n dos tercios del presupuesto total de las Islas Marshall. Estados Unidos ofrece esto para tener derechos exclusivos para operar bases militares en las Islas Marshall.<\/p>\n\n\n\n<p>Both the US and Australia are trade partners of the Marshall Islands. An Australian bilateral aid program has given water and sanitation to Ebeye. Openings for women and girls in the job market also increased. Another benefit is the Australian awards. These awards provide scholarships for selected colleges in the Pacific region.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consumer-base\">Base de consumidores<\/h2>\n\n\n\n<p>The Marshall Islands have a seemingly neutral consumer base. The country\u2019s population is no more than 60,000. Thus, the citizens tend to interact with the same businesses often. Some don\u2019t do business with any, and they live rural lives. Poverty is also a massive concern in the islands. With rising sea levels and low quality of life, many migrate to the US for the best future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reasons-to-grow-your-business-in-the-marshall-islands\">Razones para hacer crecer su negocio en las Islas Marshall.<\/h2>\n\n\n\n<p>The Marshall Islands government is interested in increasing foreign investment. Still, it has not taken the necessary steps to implement such a plan. The country&#8217;s lack of land rights is holding back its economic progress. Non-natives can\u2019t buy land, only lease it through traditional practices. Land ownership depends on family lineage and social class.<\/p>\n\n\n\n<p>The Foreign Investment Business License (Amendment) Act also restricts foreign investments. It is not easy to invest in retail and service businesses. Luckily, this law is not consistent. It allows some foreign investors to form partnerships with local Marshallese companies.<\/p>\n\n\n\n<p>There is also no online website for registering a new business in the Marshall Islands. The investor must do this all in person, and there is no guarantee that the proposal will be accepted.<\/p>\n\n\n\n<p>A\u00fan as\u00ed, existen muchas razones para abrir un negocio en las Islas Marshall. Es un estado libremente asociado de Estados Unidos. Por lo tanto, las empresas pueden operar en un pa\u00eds soberano manteniendo algunos beneficios, como una moneda con sede en Estados Unidos y acuerdos comerciales favorables. Las Islas Marshall ofrecen otras ventajas, como estabilidad pol\u00edtica, incentivos fiscales y una gran reserva de trabajadores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-sis-international\"><strong>Acerca de SIS Internacional<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/about-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Market Research in the Marshall Islands The Marshall Islands in Oceania are a country of scattered atolls and remote islands. This country comprises more than 1,200 islands and islets. Almost everyone speaks English, but the primary language is Marshallese. The islands are tropical, and the temperatures never exceed 100 degrees. What Is Market Research in &#8230; <a title=\"Investigaci\u00f3n de mercado en las Islas Marshall\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/es\/coverage\/market-research-asia\/the-marshall-islands\/\" aria-label=\"Leer m\u00e1s sobre Investigaci\u00f3n de Mercados en las Islas Marshall\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":65712,"parent":14508,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39951","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/39951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=39951"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/39951\/revisions"}],"predecessor-version":[{"id":77947,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/39951\/revisions\/77947"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/65712"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=39951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}